Skip to main content

Ready to learn?

Explore industry-specific messaging best practices and tips, complete with real-life examples from customers. Dive into these resources to enhance your customer engagement and create exceptional experiences.

People_talking_animation

Activate your CRM data: Salesforce use cases

10 Salesforce use cases for personalized messaging.

Growth marketing playbook

10 data-driven growth marketing experiments to spark innovation.

Idea to Impact: Messaging for SMB Growth Webinar

A webinar where we review how to build impactful messages to aid in SMB Growth.

Legends of Lifecycle: Mastering Retention

A panel webinar with lifecycle legends about mastering retention strategies.

The state of lifecycle marketing

Download our report to elevate your marketing strategies and turn more customers into loyal advocates.

Advertising in a cookie-free world

Discover 10 strategies for effective marketing without third-party cookies.

Unlocking Notion’s lifecycle marketing playbook

Gain insights into how Notion leverages lifecycle marketing to fuel intentional and rapid growth.

Automate your marketing communications with Make & Customer.io

Get expert tips on leveraging Make and Customer.io for enhanced efficiency in your marketing strategies.

Your guide to intermediate and advanced Liquid

This two-part guide will take you through everything you need to know about Liquid so you can create ultra-personalized messages for your customers.

Navigating 2024: A fireside chat on lifecycle marketing trends

Watch our new series, ‘Legends of Lifecycle,’ where industry legends gather for fireside chats to share insights, expert tips, and strategic perspectives.

The State of Messaging Report

Download The State of Messaging Report to gain valuable insights from 2023 and discover trends shaping 2024 to help you optimize your messaging and thrive in the ever-evolving realm of customer engagement.

Build or buy: Choose your own CDP adventure

Your journey to actionable data for personalized customer experiences. Download our build vs. buy CDP guide to help you choose the right path for your data needs.

How to HTML

These guides walk you through the principles and practices you need to create HTML emails that get delivered and perform well out in the wild.

Lifecycle marketing for product-led growth

Learn from experts at Whimsical, Air, and Chameleon on how to enhance your product’s value through ongoing lifecycle marketing.

3 ways to maximize the value of your CDP

Ready to get more value out of your data? Watch three ways your team can use your customer data platform (CDP) to boost conversions, understand your customer journey, and achieve data consistency across your tech stack.

Omnichannel Workshop: How to Leverage Email + Direct Mail to Acquire and Retain Customers”

🐌 Snail mail ain’t stale. 67% of marketers say direct mail provides the best ROI of any channel, and this is super-charged when you run your email + direct mail campaigns in sync. So, where does direct mail currently fit in your omnichannel strategy?

Workshop: 3 Messaging Plays You Need to Drive Product-Led Growth

Learn 3 messaging plays to activate, retain, and upgrade your customers with messaging and in-product experiences personalized to key customer behaviors.

Product Showcase: Intro to Customer.io Data Pipelines

Watch this product showcase for a first look at how your team can use CDP to integrate new and existing tools faster, improve data accuracy across your stack, and pair with our Journeys product to build the ultimate omnichannel experience for your customers.

Email Deliverability Workshop: How to Reduce Spam Rates & Grow Engagement

Roll up your sleeves in this email deliverability workshop to learn how to avoid spam complaints, reduce list churn, and grow email engagement!

Onboarding Workshop: How to fix drop-off

Join this interactive onboarding workshop hosted in partnership by Customer.io and Whimsical where you’ll learn actionable tips and tricks to plan and build a higher-converting onboarding experience for your customers.

Messaging Workshop – Send Time Optimization

Learn how to leverage behavioral data to send messages at the moments when your users are most likely to engage & convert.

Healthcare Marketing Panel

Watch to hear how three top healthcare marketers approach campaign building, personalization, and experimentation to drive better engagement at every stage of the customer lifecycle.

The Email Deliverability Workshop

Don’t let bounces and spam folders block your 2023 email growth goals. Make deliverability your superpower.

Lifecycle Marketing for Fintech Growth

Learn how top Fintech marketers are using cross-channel campaigns to deepen product adoption, increase customer LTV, and convert new users into loyal spenders, lenders, and investors.

How HealthMatch.io Uses Customer.io and RudderStack

Join us in this webinar to learn how HealthMatch.io uses Customer.io and Rudderstack in sync to drive revenue and reduce reliance on developers for data and messaging use cases.

Data tracking guide and templates

Wondering what customer data your team needs in your customer engagement tools in order to create a personalized customer experience? Access a guide for data tracking best practices, and pick a template to get started planning or auditing your existing data plan.

Lifecycle Marketing for EdTech Growth

Learn from a panel of EdTech lifecycle marketers who use Customer.io to help create more personalized learning experiences, and retain customers long-term.

Localizing marketing for your global audience

Does your app/site have multiple languages or customer groups in various regions? If so, download this guide to identify the best ways to message your global audiences.

Retention recipes

How can you build a high-performing campaign strategy to retain customers long-term and increase lifetime value? This guide will unlock strategies to stop churn and boost loyalty at four key customer lifecycle moments.

Live Build: Creating Data-Driven Campaigns for Two-Sided Marketplace Companies

Watch and learn how to break down data and messaging silos that commonly exist for two-sided marketplace companies and create more cohesive, data-driven customer experiences.

Growth through Retention – with Pawp

She tripled email conversion rates in her first 3 months on the job, now hear how Jessie Miller, growth marketing manager at Pawp, is tackling retention marketing. Learn strategies for using a cross-channel and data-driven messaging approach to nurture increased customer adoption and lifetime value.

Guide to HIPAA Compliant Customer Engagement

How can you build a data-driven strategy while also maintaining top-notch compliance? This guide will provide the foundations for engaging your customers safely and effectively.

5 Keys to Better FinTech KYC and Onboarding Campaigns

This guide will discuss 5 tried-and-true best practices for converting more customers through your registration, KYC, and onboarding funnel.

Learn Email Deliverability

Ever wonder why some of your emails don’t land in inboxes? As an email sender, your domain and sending IP reputation are your personal credit score. If your reputation is poor, your emails won’t reliably get to your customers. In this email series, you’ll learn everything you need to become a deliverability expert.