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Pricing

A platform that grows with you.

Build unique customer interactions across mobile and web through channels like email, push, in-app, and SMS. Get started for free, no credit card required.

We Recommend

Essentials

Starts at $100 / month, billed monthly

For small companies who are gaining momentum

Get started now
  • 5000 profiles
  • 1 million emails per month
  • 500 object profiles & 2 object types
  • Email & community support
  • Ad audience sync
  • Visual workflow builder
  • Data Pipelines Starter Plan
We Recommend

Premium

Starts at $1,000 / month, billed annually

For high-growth companies who need end-to-end marketing

Get a demo
  • Custom profile volume
  • Custom email volume
  • 5000 object profiles & 10 object types
  • Premium chat & email support
  • 90-day onboarding support
  • HIPAA Compliance
  • Data Pipelines Starter Plan
We Recommend

Enterprise

  Let’s talk  

For larger companies scaling lifecycle marketing

Talk to sales
  • Custom profile volume
  • Custom email volume
  • 5000 object profiles & 10 object types
  • Priority technical support
  • Migration support*
  • Customer Success Manager
  • Data Pipelines Starter Plan

* Available by consultation.

Working at a startup?

If your company has raised less than $2 million in funding, you may be eligible for one free year of messaging and data integration with Customer.io. Learn more.

Compare Plans

We Recommend

Essentials

starts at $100 /month
Get started now
We Recommend

Premium

starts at $1,000 /month
Get a demo
We Recommend

Enterprise

  Let’s talk  
Contact sales

Journeys

Monthly email sends
1M
Custom
Custom
Monthly push, in-app, and SMS sends
Unlimited
Unlimited
Unlimited
Send and receive webhooks
Transactional emails
Cross-channel campaigns
API-triggered broadcasts
Visual workflow builder
Low-code and no-code message builders
Personalization
Localization
Mobile SDKs (iOS, Android, React Native, Flutter, Expo)
Custom SMTP
Custom subscription center
Parcel email editor licenses
5 pro
5 business

Audiences

Segments
People profiles
5000
Custom
Custom
Profile attributes
Custom object types
2
10
10
Custom object profiles
500
5000
5000
Nested data
Ad audience sync
Connected forms
Custom collections

Data Pipelines

Included Free
Sources & destinations
Unlimited
Unlimited
Unlimited
Reverse ETL
Data warehouse destinations
Monthly API calls
1M
2M
2M
Privacy management
Data replay
Upgrade available
Upgrade available

Reporting

Dashboards
Campaign reporting
Data export
A/B & multivariate testing
Conversion tracking

Security & Compliance

SSO & 2-factor authentication
US / EU data centers
SOC 2 Tier II Compliance
Role-based permissions
Managed deliverability
HIPAA Compliance
Audit logging & data governance
Available by consultation
Managed infrastructure
Available by consultation

Support

Documentation
Community support
Email support
Chat support
90-day onboarding program
Dedicated Customer Success Manager
Migration support
Available by consultation

Usage & Billing

User seats
Unlimited
Unlimited
Unlimited
Workspaces
2
Unlimited
Unlimited
Additional people & custom object profiles
$0.009
Custom
Custom
Additional 1000 emails
$0.12
$0.12
$0.12
Additional Data Pipelines API calls
max of $0.0002
Custom
Custom
Plan term
Monthly
Annual
Annual

FAQ

How many team members can I add to my account?

As many as you want! In fact, we encourage all team members to use Customer.io for consistent messaging across all of your product and marketing sends.

Where do you store customer data?

Our customers can choose where they would like to store their data, in a US or EU data center, during sign-up.

Does Customer.io charge extra for data usage or storage?

Not a chance. We happily store all of your data, so whenever you are looking to run advanced analysis in your BI tools, you’ll have immediate access to anything that’s ever happened in your Customer.io account. Our competitors don’t do this, or they charge a premium.

How do you calculate my bill?

We charge you based on the maximum number of uniquely identified users (profiles) in your account. On the anniversary of your subscription, we will charge the method of payment on file in USD. We include a million messages per month on the essentials plan, any messages above that will be charged at a nominal rate.

How soon can I start using my account?

You can start integrating and adding data to Customer.io immediately after sign-up. To help combat spam and fraud, we manually review each account before any outbound messages can be sent. This helps maintain our reputation and protects all of our customers.

How many messages can I send to my audience?

All plans include 1,000,000 emails and unlimited in-app messages, push notifications, SMS, and webhook messages. A fair use policy of 60 non-email messages per profile per month ensures that all users have a fair and equal opportunity to reach their target audiences. If you exceed this limit, your messages may be blocked or delayed. You may also receive a warning or be suspended from the platform. If you have any questions about the fair use policy, please contact us at win@customer.io.

Does Customer.io own the data I put into the system?

Nope! Your data stays your data. Please read our privacy policy for more info.

What are my payment options?

For monthly subscriptions, we only accept payment by credit card. Annual subscribers have the option of receiving an invoice, which can be paid via ACH or Wire.

Do you offer professional services?

We have a collection of Customer.io certified agency partners who can help with everything from writing the code for just one email to migrating your entire messaging strategy. Ask your sales representative for more information.