Build customer trust quickly
Guide customers through key moments in your fintech funnel, converting interested signups into loyal spenders, lenders, or investors.
![FinTech Customer Engagement](https://cdn.sanity.io/images/onirtmj2/production/aae688839ef18f6c1430c2502c9f6f7bf4fcb3c0-1874x1152.png?auto=format&fit=max&w=1920&q=80)
Loved by fintech companies
Make your customers feel like a million bucks
Build a foundation of trust that leads to long-term customer relationships.
![KYC workflow diagram](https://cdn.sanity.io/images/onirtmj2/production/0135d3a26a4c0204461262bce4a245f3c8f9a3f3-1138x1493.png?auto=format&fit=max&w=3840&q=80)
KYC as easy as 1-2-3
Know your customer (KYC) steps like ID verification and linking a bank account are common spots where people drop off. Build real-time campaigns that react to drop-off behaviors and get your future customers back on track.
![User statistic graphs](https://cdn.sanity.io/images/onirtmj2/production/f856b596ed8ec7ada6cf8d35d7fa4368365759d3-569x747.png?auto=format&fit=max&w=3840&q=80)
Nurture long-term adoption
Increase monthly active users by reminding your customers of their progress toward their individual financial goals. Ensure greater lifetime value by guiding them towards other relevant products.
![Split path automation chart](https://cdn.sanity.io/images/onirtmj2/production/80e9875a42162a4e46f17bdcfa76f4b0ceda1845-1138x1493.png?auto=format&fit=max&w=3840&q=80)
Maximize ROI through testing and analysis
Show how engagement turns into revenue using our reporting and A/B testing functionality. If you want to dive deeper into the output, our platform can automatically sync your results into a data warehouse or an analytics tool for further assessment.
FinTech marketing strategies
Explore how our platform can optimize the fintech customer journey.
You’re in good company
![Bamboo](https://cdn.sanity.io/images/onirtmj2/production/73148b2e2b97e54462de284f34fa363f9c7927c2-800x320.png?auto=format&fit=max&w=3840&q=80)
With Customer.io, we tailor our messaging to our audience. We don't talk down to experienced investors, and we take time to explain complexities to newcomers.
![Ugo Iwuchukwu](https://cdn.sanity.io/images/onirtmj2/production/c54a3edb18bdd73683b2e066e29c4d7fa5d81c34-100x100.jpg?auto=format&fit=max&w=3840&q=80)
![Klar](https://cdn.sanity.io/images/onirtmj2/production/cecb1f1ee9315901f64b9a514da9b8f9b5ecbafb-800x320.png?auto=format&fit=max&w=3840&q=80)
We’ve had an improvement of around 8-12% in collecting late payments, and over 14% improvement in activating users, which for us means they complete their first financial transaction after sign-up.
![Diego Schocher](https://cdn.sanity.io/images/onirtmj2/production/68ca32359cce771b6b9a7f8885f01ce0f6d7562f-100x100.jpg?auto=format&fit=max&w=3840&q=80)
![ZEN.com](https://cdn.sanity.io/images/onirtmj2/production/06323d19b72ea8f93e4ec6e152945d9760363db8-800x320.png?auto=format&fit=max&w=3840&q=80)
The multi-channel approach allows us to test and refine our strategies through A/B testing, helping us understand what value propositions motivate our users.
![Michał Dąbrowski](https://cdn.sanity.io/images/onirtmj2/production/a1db02a58ae6cf3ca4eb8038108fa544298d9e81-100x100.jpg?auto=format&fit=max&w=3840&q=80)
![Olivia](https://cdn.sanity.io/images/onirtmj2/production/2dbd641a59f933b77e5210577f1774f3c0589b10-800x320.png?auto=format&fit=max&w=3840&q=80)
I created a segment for people who had asked for a feature we were launching. Those emails perform really well because people know that we’re paying attention to what they've asked for.
![Heloisa Assis](https://cdn.sanity.io/images/onirtmj2/production/f8ef4c5e6892f3d797163cbbc4719f7bcc619c92-100x100.jpg?auto=format&fit=max&w=3840&q=80)
![Lendify](https://cdn.sanity.io/images/onirtmj2/production/0e7cdccd74ccbfe96022c7bab3e9b5d4aea28b20-800x320.png?auto=format&fit=max&w=3840&q=80)
Creating campaigns and broadcasts is very straight forward. I'm quite technical, but I’m not a developer or anything like that. It's a tool that is easy to get, and there is a lot of supporting documentation.
![Kasper Ernerot](https://cdn.sanity.io/images/onirtmj2/production/125be7fd97f434b5933fa3b7b0375cad191fb153-100x100.jpg?auto=format&fit=max&w=3840&q=80)
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