Edtech Customer Engagement

Lifecycle marketing as easy as ABC

Onboard and retain learners with campaigns personalized to their content and courses.

EdTech Customer Engagement

Loved by edtech companies

EdTech marketing

Customer engagement that makes the grade 

Create an A+ messaging strategy that’s data-driven and truly personalized for learners.

Drive course enrollment

Drive course enrollment 

Learners can’t learn if they don’t take the first step. Guide new signups toward course enrollment based on their interests and goals.

    Keep learners engaged

    Keep learners engaged 

    Learners stick around when they find value and reach milestones. Motivate them with personalized progress updates based on recent app behaviors.

      Help students who are falling behind

      Help students who are falling behind 

      Identify and target inactive or churn-prone learners using key journey data (attributes, events, metadata, page views). Trigger campaigns that are personalized to their situation to increase retention.

        Define your success

        Define your success 

        Create custom conversion goals specific to your learner journey and test how channel, cadence, and message variations drive success.

          EdTech Customers Love Us

          You’re in good company 

          Motion Math

          Customer.io allows us to segment new signups based on their remaining action items and send our teachers finely tailored guidance based on their real-time status.

          Brendan Appold
          Brendan AppoldDirector of Classroom Success
          PeopleGrove

          I love the ease of segmentation. Whether it’s an action they have taken in the platform or a message they have already received to create personalized campaigns.

          Jackie Way
          Jackie WayLifecycle Marketing Manager
          Studocu

          Customer.io has been really great because we’ve been able to automatically set up when a campaign goes out based on our specific user's timezone, giving us the highest opportunity for success.

          Martine Peeters
          Martine PeetersMarketing and Communications Manager
          Kids Discover

          After using 5 messaging providers in 4 years, we’re so happy to have found our forever marketing platform with Customer.io.

          Ted Levine
          Ted LevinePresident & CEO
          TryHackMe

          In terms of scalability, we’ve seen explosive growth and Customer.io has scaled with us. We’ve had no bottlenecks because your product and your team supports us.

          Ben Spring
          Ben SpringCo-Founder
          Resources

          EdTech marketing strategies 

          Explore how our platform can help edtech companies keep learners engaged.

          Supercharge your
 messaging automation 

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