Edtech Customer Engagement

Lifecycle marketing as easy as ABC

Onboard and retain learners with campaigns personalized to their content and courses.

EdTech Customer Engagement

Loved by edtech companies

EdTech marketing

Customer engagement that makes the grade 

Create an A+ messaging strategy that’s data-driven and truly personalized for learners.

Course enrollment automation flow chart

Drive course enrollment 

Learners can’t learn if they don’t take the first step. Guide new signups toward course enrollment based on their interests and goals.

Notification dialogs

Keep learners engaged 

Learners stick around when they find value and reach milestones. Motivate them with personalized progress updates based on recent app behaviors.

Email trigger campaign

Help students who are falling behind 

Identify and target inactive or churn-prone learners using key journey data (attributes, events, metadata, page views). Trigger campaigns that are personalized to their situation to increase retention.

Conversion statistics chart

Define your success 

Create custom conversion goals specific to your learner journey and test how channel, cadence, and message variations drive success.


EdTech marketing strategies 

Explore how our platform can help edtech companies keep learners engaged.

EdTech Customers Love Us

You’re in good company 

Motion Math

Customer.io allows us to segment new signups based on their remaining action items and send our teachers finely tailored guidance based on their real-time status.

Brendan Appold
Brendan AppoldDirector of Classroom Success

I love the ease of segmentation. Whether it’s an action they have taken in the platform or a message they have already received to create personalized campaigns.

Jackie Way
Jackie WayLifecycle Marketing Manager

Customer.io has been really great because we’ve been able to automatically set up when a campaign goes out based on our specific user's timezone, giving us the highest opportunity for success.

Martine Peeters
Martine PeetersMarketing and Communications Manager
Kids Discover

After using 5 messaging providers in 4 years, we’re so happy to have found our forever marketing platform with Customer.io.

Ted Levine
Ted LevinePresident & CEO

In terms of scalability, we’ve seen explosive growth and Customer.io has scaled with us. We’ve had no bottlenecks because your product and your team supports us.

Ben Spring
Ben SpringCo-Founder

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