PLG Workshop

3 Messaging Plays You Need to Drive Product-Led Growth

In a market where 24% of app users abandon an app after just one use, it’s impossible to drive growth if your in-product and marketing experiences are disjointed.

Join this interactive workshop hosted by Customer.io and Chameleon and learn how you can synchronize your in-app and omni-channel messaging experience to drive deeper product adoption at key points in your customer lifecycle.

What you’ll take away:

Activation – strategies for guiding customers to “aha moments” with product tours and behavior-based messaging campaigns
Retention – tactics to identify and re-engage churn risks with messages that guide them back to value
Revenue – approaches to nurture users toward paid plans and features, plus trigger your upgrade and cross-sell messages at high-intent moments

Watch On-Demand:

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Featured Guests

Kirsty Finlayson

Head of Marketing

Lars Theunissen

Product Manager, Growth

Cody Stover

Sr. Manager, Demand Generation

Drive deeper product adoption by synchronizing Chameleon Product Tours with Customer.io omnichannel Journeys to engage users based on what they have or haven’t done in your product.

About Chameleon: In a world where user adoption drives revenue, Chameleon gives modern SaaS teams the most control, configuration, and customization to win with in-product UX

About Customer.io: Customer.io is customer engagement platform that gives marketing and product teams more control and flexibility to craft and send data-driven emails, push notifications, in-app messages, and SMS.