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Transactional Email
Beyond Email
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Pricing
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September Release Notes: Multi-Channel A/B Tests and Campaign Tags
3 min read
Popular
Product Updates
Lifecycle Marketing
Customer Retention
Email Marketing
User Onboarding
New feature alert: Data index!
September Release Notes
New feature alert: Multi-channel A/B Tests
New feature alert: Campaign tagging!
August Release Notes
July Release Notes
June Release Notes
May Release Notes
Customer.io Hack Week
April Release Notes
How to Optimize the Post-Click Experience for Your Email Marketing Campaigns
Beta feature alert: Push notifications!
Beta feature alert: Drag-and-drop editor!
Before You Choose a Transactional Email Service, Read This
March Release Notes
Timing Matters: When to Send Transactional Emails
Order Confirmation Emails: How to Delight Your Customers Every Time
What Not to Do: When Transactional Email Marketing Turns Too Promotional
How to Design Your Invoice Emails to Include Relevant Content
Transactional Email Best Practices to Strengthen Your Lifecycle Campaigns
February Release Notes
25 Types of the Best Transactional Emails
How Transactional Emails Add Value to Your Lifecycle Marketing
Marketers, the GDPR Impacts You Too
Event Data: What You Need to Know
9 Dunning Email Examples You’ll Want to Borrow
January Release Notes
Twilio SMS: Now with Alphanumeric Sender ID!
API Triggered Broadcasts: welcoming a new campaign type!
How to Reduce Delinquent Churn With a Dunning Email Strategy
3 Profitable Businesses That Rely On Email Marketing
Conversions – now with time windows!
December Release Notes
API credential management: the control is yours!
Creating Promotional Emails That Actually Drive User Action
Selling with Email: How to Spot the Close of the Deal
How to Build a Self-Sustaining Feedback Loop for UX Research
November Release Notes
Send Your Data into Customer.io with Zapier
Custom preview text (aka preheader) enters the editor!
#GivingTuesday: How Watsi & DoSomething Influence Donors to Take Action
Blue Apron’s Derailment-Resistant Lifecycle Emails
October Release Notes
Customer.io is now timezone-aware!
Introducing responsive Layout Starters!
Run Your Lifecycle Email Like a Dungeons & Dragons Campaign
How to Pull Off Data-Informed Marketing that Matters
The Elements of a Great Activation Email Campaign
What We Learned From Analyzing 50 Post-Welcome Emails
The Magic of Automating Account Management for Customers
How Growth Works — Part One (Hiten Shah, Wistia’s Andrew Capland)
Introducing custom email headers
How to Raise Retention with Data-driven Emails
People search is back!
How to Figure Out Your Aha! Moment
Our Slack action is official!
New liquid, and custom URL parameters
Link tracking improvements
Workspaces: Managing multiple products in Customer.io
Control when people leave your campaigns
Delivery log improvements
Lifecycle Emails Gone Awry
How to Fix That Embarrassing Email Personalization Mistake
Introducing Campaign Journeys
The Iceberg Theory of User Feedback
New Customer.io Infrastructure for Faster, More Reliable Performance
More informative delays
See every task in progress
New account onboarding
Small fixes: Newsletter blocking & UX improvements for segment creation
3 Cognitive Biases Stunting Your Growth
Finding the Right Free Trial Length for Your User Experience
Onboard Users to Success by Preparing Them for Liftoff
The Cost of Keeping Your Customers
How to Trigger Product Usage that Sticks
Don’t Get Funnel Vision: How to Preboard Your Customers To Success
User Retention Emails, from Day 0 to Day 90
Managing Remote Work’s Double Edges
Introducing Read-Only and Author User levels
7 Must-Have Lifecycle Email Campaigns to Grow Your Business
Turn Newbies into Power Users Through Lifecycle Segmentation
Lessons from an Epic Analysis of 50 Welcome Emails
The Two-Stage Decision-Making Framework You Need to Know for Better Emails
Advanced Logic for Your Campaign Workflow, Attribute Updates, and Campaign Matches
How Clearbit Personalizes Emails with Customer.io (and Achieves a 49% Open Rate)
How We Use Customer.io Webhook Actions to Push Data Into Salesforce
The Keys to Smart Behavioral Push Notifications
Create Your Own Company Slack Assistant with Customer.io
How to Power User Onboarding with Small Wins
Best Practices for Engaging SMS Messaging Campaigns
Reach customers directly in your app with Urban Airship Actions
React intelligently to customer needs with triggered Slack Actions
Manage triggered SMS communication with Twilio Actions
Increase security with two-factor authentication (2FA)
3 Behavioral Messaging Workflows to Improve Churn
Supercharge Your Mobile App Engagement with Behavioral Emails
Customer.io Actions – Why did we do it this way?
Introducing Actions
9 Power Tips for Using Liquid to Personalize Emails
Triggered Campaigns Major Upgrade
Send Behavioral Email With Urban Airship Connect Integration
Send Customer.io Email Activity to a Data Warehouse and Other Tools
The Formula for Driving Action in Your Emails
Our growing team
How to Leverage the Familiarity Principle in Emails
Best Practices for Implementing NPS Surveys
How To Use Your NPS Survey Results to Boost Retention
How to SMARTen Up Your Lifecycle Emails
Newsletters Refined
How to Write Emails that Pave the Way Towards Action
The Pirate’s Map to Valuable Lifecycle Emails
The 3-panel modern email composer
How Clearbit Conquered the Welcome Email
Triggered Campaigns Refined
One Big Behavioral Economics Lesson for Email Marketers
Scale Trust, Not Lists
What’s in an FNAME?
7 Strategies to Make Your Lifecycle Emails Work Smarter For You
What Most Marketers Are Missing in Their Drip Emails
Why You Should Use Video in Onboarding Emails
The Persuasion Playbook for Email Marketers
More Flexibility in Segments
How to Create Webinar Invitations that Drive Registrations
5 Tactics to Fuel Retention and Slash Churn
3 Must-Have Triggered Lifecycle Email Campaigns
5 Types of Engagement Emails to Nudge Users Towards Aha Moments
Why Email Marketing Powers Your Business
Export Your Campaign Delivery Metrics
How to Email Your Customers About a Price Increase — and Spur Sales
6 Sales Techniques You Should Use In Your Lifecycle Emails
7 Emails that Keep Customers Coming Back for More
How StatusPage.io Increased its Trial to Paid Conversion Rate by 2.4x
Avoid the Cookie-Cutter Approach to Email Marketing to Increase Conversions
When to Send Purpose-Driven Instead of Product-Driven Emails
How to Win Back Your Lost Trial Leads
Stop Blasting Your Email
Understand Click Performance with Individual Link Tracking
More Detailed and Actionable Unsubscribe Rates
Get Focus in the Activity Log with Filters
Confidently Create Event-Triggered Campaigns
33 Ways to Personalize Your Emails at Scale
Increase Your Email Opens by 30% in 1 Minute
How Pairing Powers Remote Teams
Save Your Emails from Spam Filter Purgatory With These 3 Tips
How Asana Welcomes New Users
The Psychology of Upgrade Emails: Make Something to Lose
How the Best SaaS Companies Write Upgrade Emails that Convert
Email is User Experience
The One Power Word to Persuade Them All
Optimize Your Welcome Emails With These 5 Templates
The Princess Bride Formula for Memorable Welcome Emails
Email Marketing Basics: Newsletters and Drip Campaigns
Exports Are Back!
5 Keys to Welcome Emails that Make Rewarding First Impressions
What SaaS Businesses Can Learn from Abandoned Cart Emails to Boost Sales
How to Create Lifecycle Email Campaigns
How to Activate New Customers With the IKEA Effect
How to Manage Friction to Hold onto Your Customers
Battle the Forces of New User Inertia
5 Email Marketing Lessons from Louis C.K.
How to Determine the Best Time to Send Your Email
Introducing Newsletter Scheduling
How to Get Your Customers to Love You
The Art of Personalized Persuasion
Adding Team Members to manage your account
Switching to Metered Pricing in Customer.io
The Science Behind How to Win Influence and Persuade Subscribers
Here’s what Customer.io did for you in 2014
How to Master the Clickworthy Subject Line
How to Steal like an Email Artist
5 Ways to Reverse the Curse of Knowledge
Introducing Ami: Our Mascot Journey From Bot to Bird
Get Over Perfect and Push Deploy Already
Beyond Quid Pro Quo
Candy Stores Are the Wrong Analogy For Your Emails
The story of Customer.io’s logo
Good marketing means no cold calls
We moved our headquarters to Portland, Oregon
Last Month In Support – August 2014
Why we don’t offer discounts
Karma based marketing – part deux
Break it down
Visual update to V3
View this email in your browser links now available
Concierge onboarding doubled our conversion rate to paid in July
Update to viewing people
Curiosity makes you a better marketer
What’s your conversion rate from trial to paid?
Next version of Customer.io in Public Beta
When is it ok to send an email without an unsubscribe link?
What we learned by abandoning the shackles of an office to become a remote company
Campaign Filtering
Personalized emails will make your customers even happier
A/B test your transactional email
Email Logs
Exporting Your Data in Segments
How to use A/B tests to improve your email campaigns every week
Sending emails 4x faster
Snag the marketing secrets behind the Cronut to build an audience that sticks
What you need to know about Gmail’s Grid View
Customer.io’s Response to Heartbleed
The frugal writer’s guide to making content work twice as hard
How to send SaaS onboarding emails without being a nag
How to write emails people actually want to read
Using color in your emails – what you need to know
Clarifying our privacy policy
Why the worst day of the week is the best day to send emails
Beat big businesses by owning your small size
Our on-boarding is terrible, and why yours should be too
How psychology can help your emails make a better first impression
Open tracking in Gmail is now more accurate
Revenue grew 20x in 2013
Getting more people to click on your newsletter
Why does your business exist ?
How to hire freelance writers
Customer Profile: Rocketlease
Four email A/B tests to improve results in five minutes today
What email looks like in 5 years
Product Update: A/B Testing + Delivery Window
Designing for Email
How to use emails to improve activation
The Email Design Conference
6x speed improvement for building segments
FDR’s fireside chats
Do you start with the design or the copy?
Unscheduled downtime – July 20, 2013
Building relationships with people over time using email
Responsive Email Templates
Spam complaint rates
Influence
3 ideas you should steal from BaconBizConf
Take lots of small risks
Converting people in a lifecycle email course
How you can make landing pages and welcome emails for email courses
Lean Product Testing with Angular.js by BRANDiD
Write great lifecycle emails
Bringing humanity back to customer support
Get 7 subject line ideas in 2 minutes — even if you’re not creative
This Message Could Be a Scam (Gmail / Google Apps)
Product Update: More visibility and control over your email
Email Deliverability 101
How we’re doing, 1 year in.
Write Emails in Markdown
Karma Based Marketing + A crazy day yesterday
Data: Here are open and click rates for this email list
How to handle people replying to your marketing emails:
Ideas you should steal from last weekend’s bootcamp
Results for the Surprise Personal Email
3 Simple Rules for How to Email Users About a Bug or Outage
The two most important lines in your email are…
How are you different?
You’ll do great things with email this year:
The Surprise Personal Email
Rules of thumb for writing emails
Put your readers first to win at content marketing
Results are in: Teaser emails + blog posts. Are they worth doing?
Should you write blog posts or email newsletters?
Giving your customers their own support rep
Responsive emails don’t have to be hard
Intro to Lifecycle Emails – guest post by Patrick McKenzie (patio11)
How we’re doing – six months in
Transactional emails: More important than you think.
