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Navigating the new email sending requirements for Google and Yahoo

Mike Auldredge
Updated 2/6/24 On October 3rd, 2023, both Gmail and Yahoo announced updates to their sender requirements to minimize the amount of spam received by users. These changes will go into effect in February 2024, marking a significant step in ensuring a safer and more secure email environment for a…

Marketing for fintech: 8 strategies to drive conversions

Striking the right balance between compliance and innovation is the foundation of fintech marketing success. Not only do US-based fintech brands need to comply with SEC regulations, but the fintech market is growing—and competition for consumer attention is expanding right along with it. A stron…

ZEN.COM boosts active users by 50% through targeted user segmentation and a strong value proposition

Rachel Welt
In an era of increased mobile shopping and banking from smartphones, ZEN.COM, a global fintech company, aims to make shopping, money exchange, and daily financial management more secure by streamlining them into a single mobile app. Serving over 500,000 users, ZEN.COM has seen explosive growth i…

In-app messaging examples and best practices you won’t want to miss

There are many ways to communicate with your customers, but only one channel is guaranteed to reach them while they are actively engaged: in-app messaging. That’s likely one of the main reasons it was the fastest-growing channel in Customer.io in 2023. Not only did the number of brands using in-…

Advertising without cookies: How to survive the cookiepocalypse

Matt Johnson
By the end of 2024, third-party cookies will be blocked by default on all major browsers, including Chrome. That’s a victory for consumer privacy, as privacy advocates have been pressing Google to phase out third-party cookies for years. But advertising without cookies will also force brands to …

10 incredibly powerful marketing use cases for custom objects

When it comes to connecting with your customers, data unlocks the kind of personalization that drives meaningful engagement. And as a marketer, you know that better engagement equals more conversions, higher revenue, and (kudos to you!) marketing success. Enter custom objects, a powerful feat…

The marketer’s guide to custom objects

Data is the cornerstone of personalized messaging. The more effectively you can capture data about who your customers are and what they do, the more you can engage them with targeted messages. That’s where custom objects can make all the difference. Custom objects allow you to orchestrate you…

An introduction to the Liquid template language

According to the State of Messaging Report 2023, 81% of brands find personalization important to their messaging strategy, and 73% say they plan on increasing their use of personalization tactics in 2024.  With more ways to connect with customers than ever, it’s no surprise that brands a…

The best colors for email marketing and how to use them

Alexa Hubley
As an email marketer, you likely spend weeks, or even months, carefully planning a segmented, personalized email marketing campaign. You’ll test and iterate on the perfect subject lines, craft compelling copy, and choose the calls to action (CTAs). But when it comes time to hit send, how can you…

What is in-app messaging?

In-app is a powerful channel for reaching your customers with relevant messaging at precisely the right moment. Not only can it help you drive customers to engage more deeply with your brand, but it can close the loop on messages sent in other channels.  But what is in-app messaging, pre…