It’s the boring things that matter most.
Broccoli isn’t appealing, yet it gives you that much-needed calcium and fiber.
Squats seem mundane and repetitive on leg day, but you’ll gain strength.
This principle holds true in email marketing, too.
While marketing emails are fun and sometimes flashy, it’s the overlooked transactional emails that deliver value to your lifecycle marketing.
This is a guest post from the team at Mailjet. Read more on the Mailjet blog.
Consumers are growing more concerned about their personal data and privacy. According to a Gigya survey, 68% of consumers don’t trust brands to handle their personal information appropriately. To strengthen the rights of European Union residents, EU lawmakers passed the General Data Protection Regulation (GDPR).
There’s power in data.
It helps your marketing team understand your customers. No more guesswork when you have actual evidence.
But with the word data tossed around so casually, it can be confusing to grasp what everyone really means. That confusion leads to frustration, not knowing how to use data to your team’s advantage.
We believe all marketers should have the technical chops to serve their customers better. That’s why, we’re looking under the hood of event data.
Payment failure contributes to churn. And you don’t want that headache.
Dunning emails are an effective way to collect your payment (without nagging). These transactional emails notify users about the status of their accounts and the next steps to continue with your product.
Payment collection is rooted in ancient civilization. The first known handwritten document in Great Britain is an invoice that dates back to 57 AD.
Sophie Jackson, a member of the Museum of London Archaeology team, told Culture 24, “It’s essentially one merchant asking to be paid 105 denarii for goods delivered.”
And while a lot has changed in how we communicate about accounts receivable, the basic notification to inform our customers hasn’t.
Today, dunning emails strike the same balance of firmness and tact that wooden tablets did. And the stakes are just as high!
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