Hunter helps people find professional email addresses and use them to make meaningful business connections. After just seven years in business, the company has over 3 million users, several distinct products, and a variety of audience personas. And they do it all with a small-but-mighty three-pe…

The dream of a single source of truth might sound compelling, but it’s just that: a dream. And it’s not even the right dream. The fact is, businesses have multiple data sources, and that’s okay. In fact, it can be healthy: it reflects the multi-faceted reality of how businesses and data function…

All companies offer an onboarding experience for new hires. The focus is usually on orienting new employees with company policies and work expectations. No one wants a stale, outdated, and lonely onboarding experience that focuses too much on policies and not enough on culture and connection.&nb…

Creating campaigns that effectively move customers along in the lifecycle is part art and part science. With smart planning and leveraging all the tools at your disposal, you can craft personalized journeys that convert. Here are five practical tips to help you level up your campaigns in Custome…

Today, we’re launching in-app messaging as a new channel for sending notifications within web and mobile apps! In-app messaging lets you speak to folks directly within your app experience, while they’re engaged, rather than landing in an inbox or as mobile notification where it can be easily …

Customer.io has acquired Parcel, the best coding platform for creating emails. Parcel remains a standalone product with an expanded community (free) plan. Parcel’s email coding experience is available as an experimental feature in Customer.io starting today. Anyone who has written email code …

Measuring your campaigns’ performance is a critical part of marketing, but push notifications can throw your usual KPI targets for a loop. That’s because many marketers see much lower open rates for push compared to emails. If this sounds like you, you may have found yourself asking questions li…

SMS offers fast engagement, an intimate connection, and a strong sense of urgency. For many brands, it’s a marketer’s dream! But building a successful campaign can be tricky at first, especially for email marketers accustomed to generous character limits. These seven tips can help you create cam…

The immediacy of SMS marketing creates a unique sense of urgency that can make for a very effective campaign. But SMS compliance mistakes can cost your business a bundle, so it pays to be cautious when crafting your SMS strategy.  Note: This article is for educational purposes only, and …

Your carefully designed email lands in your customers’ inboxes looking pixel-perfect…and then they forward it. It might come through as a mangled mess: images are broken or resized, spacing looks weird, colors have changed—even your bulletproof buttons could be broken. Yikes. What happened?…