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Customer.io Blog

Customer.io has a new look

Companies have a lot to say to their customers. In the last year alone, we delivered over 38 billion messages across channels like email, push, in-app, and SMS to help our customers achieve their goals. We’re on a mission to transform the way companies communicate with customers. Our platform ha…

Aha moment examples and how-tos for long-term engagement

What’s the difference between a drifting customer and one who will stay with you long-term? Often, it’s an aha moment. These moments, found in every industry, inspire brand affinity and lead to feature adoption and long-lasting relationships. In life, we think of aha moments as sudden, almost…

NPS surveys: your guide to unlocking customer happiness

You want to understand how happy (or unhappy) your customers are. Your customers, well, they’d just like to be happy. So how do you discover if they are—and delight them even further? That’s where NPS surveys come in.  In the brick-and-mortar world, someone can stand at the door to ask p…

Your guide to navigating the FCM deprecation 

If you’ve developed an Android app, chances are you’ve been using Firebase Cloud Messaging (FCM) to send push notifications. You may even use FCM on iOS, Flutter, React Native, Expo, browsers, and more. The service has long been the go-to option for push in so many applications that you might be…

Email personalization gone wrong (and how to fix it)

Have you ever accidentally called someone by the wrong name? It’s embarrassing, right? When it comes to your marketing messages, the stakes are even higher: personalization gone wrong can quickly sour customer relationships. That’s why it’s crucial to follow best practices for email personalizat…

Brave new world: Apple Vision Pro marketing with Customer.io

To make a real connection, brands must meet customers where they are. Over the years, we’ve followed them to their email inboxes, phone notifications, social media, and more. And now, we’re following them into virtual reality.  Customer.io now integrates with Apple Vision Pro—offering br…

Email dark mode: How to save your emails from the shadows

When your meticulously designed email enters the world, dark mode can often be the culprit behind disappearing text and lost logos. Dark-mode emails complicate the already challenging landscape of email rendering across clients.  While you can’t control whether a customer views your emai…

What to look for in an SMS service provider: 5 must-haves for success

SMS marketing is a game changer in reaching and engaging with your customers. When urgency is key, SMS prompts action with timely, relevant content that demands attention. According to our State of Messaging Report, SMS message volume surged in 2023, experiencing a 47% year-over-year increase…

How to craft the perfect password reset email (with template!)

You put a lot of effort into your promotional emails: carefully crafted subject lines, attention-grabbing calls to action, and, if you’re fancy, fun, interactive elements. Want to know something? Those aren’t your most-read emails—not even close. Transactional emails get far more engagement, and…

How to generate an “add-to-calendar” link for your emails

When attendees register for an event you’re hosting, a confirmation email is key in getting them to show up. But here’s a kicker—you can bump up your attendance rates even more by adding a little magic to your emails with an “add-to-calendar” link. You might think, “That sounds great, but my …