Last month, we made a significant (and much-needed) update to our website. The visuals of our previous brand were outdated, generic, and forced. Our visual style was created by repurposing elements from our logo. We used primarily open-source illustration and icon libraries. The visuals did not represent our custom…

We redesigned our website! It was no small feat, requiring months of work from our marketing and design teams. It’s still a work in progress, but it’s something I can be proud to share with customers and friends. When we started working on the redesign, we only had product designers, no brand designers, on the team. …

After the European Court of Justice (CJEU) announced the invalidation of the Privacy Shield Framework last summer, Customer.io implemented Standard Contractual Clauses (SCC) to allow for the lawful transfer of data for our EU customers. If you’re an EU customer and require an executed Standard Contractual Clause…

A new customer recently made the switch away from Salesforce Marketing Cloud. In Customer.io, it is much easier for them to build campaigns and send newsletters, but they missed one thing from SFMC. They used to have the ability to schedule a daily campaign and newsletter metrics overview email. In Customer.io, performa…

This month, we continued on our quest to help you capture and convert leads with a new Facebook Lead Ads integration. This integration builds on our release from last month, when we added a new type of workspace that lets you add leads—people you know only by their email address. Read on to learn more about this and eve…

Customer.io has teams spread across the globe. That’s awesome, but it can also present unique challenges. With people managers and their teams spanning 5 continents and more timezones than we can count on both hands and feet, we wanted to create a simple way to give and solicit feedback regularly. We use a weekly compan…

This post started as an internal document written by our Senior Site Reliability Engineer, Joe Purdy. In it he describes his personal approach to pairing (including, but not limited to, pair programming). We hope this helps you in your own work, whether or not you’re an engineer. What is pair programming? Tradi…

Customer.io doesn’t have the luxury of spontaneous conversations at the coffee machine or spur-of-the-moment catch-ups over lunch as a remote-first company. For many companies, those little moments are what build relationships and company culture. As our VP of Operations, I’ve planned over ten company retreats with t…

Dunning emails are the messages a business sends to its customers to collect past-due payments. At best, they are a nuisance; at worst, they inspire dread. Email marketers often overlook these messages as a distasteful, if necessary, part of doing business. When I redesigned our dunning campaign, I wanted to create…

This month, we made it possible to add people to your workspace using only their email addresses and provided tools to save time when you create or edit complex campaign workflows. Read on to learn more about the features we shipped in the past month. What’s New? Email Addresses as Unique Keys You’re probably u…