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Customer.io Blog

Winning welcome email examples to jump-start engagement

Everybody appreciates a warm welcome, including your customers. A welcome email is typically one of the very first messages a customer receives from you, and it’s your chance to start building a long-lasting relationship from the start. Developing a strong welcome email template sets the foundat…

The anatomy of highly-converting activation emails

So, you’ve acquired a new customer—time to celebrate, right? Hang on a minute. Just because someone’s come on board doesn’t mean they’ll stick around. In fact, new customers need just as much attention as leads if you want them to stay engaged for the long term. To bring them fully onboard, you …

Double opt-in for emails: Best practices and examples

Molly Murphy
Emails should never be sent to people who didn’t sign up for them—that’s a sure way to get your messages marked as spam, which can eventually tank your domain reputation. Double opt-in helps ensure your readers have wholeheartedly agreed to receive your messages, which produces increased deliver…

Aha moment examples and how-tos for long-term engagement

Molly Murphy
What’s the difference between a drifting customer and one who will stay with you long-term? Often, it’s an aha moment. These moments, found in every industry, inspire brand affinity and lead to feature adoption and long-lasting relationships. In life, we think of aha moments as sudden, almost…

NPS surveys: your guide to unlocking customer happiness

Molly Murphy
You want to understand how happy (or unhappy) your customers are. Your customers, well, they’d just like to be happy. So how do you discover if they are—and delight them even further? That’s where NPS surveys come in.  In the brick-and-mortar world, someone can stand at the door to ask p…

Your guide to navigating the FCM deprecation 

Levi Bostian
If you’ve developed an Android app, chances are you’ve been using Firebase Cloud Messaging (FCM) to send push notifications. You may even use FCM on iOS, Flutter, React Native, Expo, browsers, and more. The service has long been the go-to option for push in so many applications that you might be…

Email personalization gone wrong (and how to fix it)

Molly Murphy
Have you ever accidentally called someone by the wrong name? It’s embarrassing, right? When it comes to your marketing messages, the stakes are even higher: personalization gone wrong can quickly sour customer relationships. That’s why it’s crucial to follow best practices for email personalizat…

Brave new world: Apple Vision Pro marketing with Customer.io

Ahmed Ali
To make a real connection, brands must meet customers where they are. Over the years, we’ve followed them to their email inboxes, phone notifications, social media, and more. And now, we’re following them into virtual reality.  Customer.io now integrates with Apple Vision Pro—offering br…

Email dark mode: How to save your emails from the shadows

Naomi West
When your meticulously designed email enters the world, dark mode can often be the culprit behind disappearing text and lost logos. Dark-mode emails complicate the already challenging landscape of email rendering across clients.  While you can’t control whether a customer views your emai…

What to look for in an SMS service provider: 5 must-haves for success

Jess Cvija
SMS marketing is a game changer in reaching and engaging with your customers. When urgency is key, SMS prompts action with timely, relevant content that demands attention. According to our State of Messaging Report, SMS message volume surged in 2023, experiencing a 47% year-over-year increase…