Behavioral email can take a back seat for mobile app marketers, who focus on communicating with people through in-app messaging, push notifications, or within the product itself.
The problem with that strategy is that it relies on how much customers...
Personalizing your emails requires personalized content — and one incredibly powerful way to do that is with Liquid, an open-source template language created by Shopify.
Liquid enables you to load and display dynamic content based on the data you...
When it comes to putting together email campaigns, we’re usually laser-focused on trying to say the right things and design the right buttons to increase clicks. But in getting so caught up in the old-school email marketing metrics of success like...
Which do you prefer, Coke or Pepsi?
In blind taste tests, consumers regularly cast their vote for Pepsi. But here’s the catch: as soon as consumers knew they were drinking Coke, they preferred it more. When scientists studied why people picked Coke...
The Net Promoter Score (NPS) is one simple metric that helps steer businesses forward. For Slack CMO Bill Macaitis, NPS is a vital indicator of health and long-term growth for a company — a “north star”. He explains:
It’s a great gold bar. We’re not satisfied if someone signs up and starts using Slack. We’re not satisfied if they become a customer. We’re not even satisfied if they renew. Our bar is ‘Are they going to recommend us?’ And that’s a much higher bar.
This high-bar question provides meaningful feedback, not just to understand how you’re really doing but how you can improve. As SatisMeter cofounder, Ondrej Sedlacek, told us, the point of NPS isn’t the score but what good you do with it:
Your whole company should be focused on your customers, and NPS is a great way to make it happen. Don’t just run a business or sell products. Aim to create an experience your customers will never forget.
We’ve already covered some of the basics of net promoter score and ideas for following up with your respondents. Here, we’ll go over 5 practical considerations for running your NPS surveys to best find and follow your north star metric.
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