Things are constantly changing in marketing. What might be a best practice one year has completely changed the next. That’s one of the reasons marketing is such an exciting field to work in. When you look at marketing trends year-over-year, you can see how innovation leads to disruption, action,…

Your carefully designed HTML email lands in your customers’ inboxes looking pixel-perfect…and then they forward it. The text becomes messy. Pictures look damaged or resized. The spacing seems strange. Colors have changed. Even your call-to-action (CTA) buttons are broken. Yikes! What happened…

On October 3rd, 2023, both Gmail and Yahoo announced updates to their sender requirements to minimize the amount of spam received by users. These changes will go into effect in February 2024, marking a significant step in ensuring a safer and more secure email environment for all users. As an…

Overdue payments. Outstanding invoices. Billing errors. What do all three have in common? For one, they’re contributors to churn—the nemesis of SaaS and subscription companies everywhere. But most importantly, they’re all easily mitigated by dunning emails. Dunning emails, also known as payme…

Meet Bamboo, an investment platform from Lagos, Nigeria. Their mission? To make investing simple, affordable, and accessible to all. As a dynamic startup, Bamboo juggles multiple audiences, an ambitious growth plan, and a need for a messaging automation tool that can keep up. Enter Customer.io. …

When it comes to email unsubscribe laws, specifically the CAN-SPAM Act, a common question arises: “When can you send an email without including an unsubscribe link?”  Here at Customer.io, we aim to help you adhere to all email laws and industry best practices. Beyond legal compliance, we…

When you get a marketing message that uses your name in the greeting, you know the brand has taken time to personalize their messaging. But there’s a big difference between Hi {FirstName} and an experience genuinely tailored to you.  That’s where real-time personalization comes in. Po…

The marketing technology landscape is massive and rapidly expanding. In fact, over 1,100 applications were added to the Marketing Technology supergraphic in just one year between 2022 and 2023—and for good reason. Brands are awash in more messaging channels and data than ever, making it increasi…

Goody is an all-in-one platform for employee, client, and sales gifting, with a dynamic marketing team whose needs have grown with the startup. Throughout their growth, one thing has remained constant—email is a critical channel for revenue. That is what led Goody to Customer.io. They needed a n…

Ah, re-engagement emails. They provide a powerful opportunity to reignite your subscriber’s interest in your company and a chance to better connect with your audience. Yet, as an email marketing pro, you know that email re-engagement is not without its challenges. You want to avoid damaging t…