It’s fall, folks. Kids are back in school, the heat is finally breaking, and if you find yourself near a Starbucks, the sweet smell of Pumpkin Spice Lattes is wafting through the air.

The infamous Starbucks signature drink came back to menus across...

In 2013, Groove got serious about combatting churn.

Customers were leaving at a higher rate than ever before, but Groove wasn’t sure why. After all, a customer who feels lukewarm about your product isn’t going to go out of their way to explain that...

Behavioral email can take a back seat for mobile app marketers, who focus on communicating with people through in-app messaging, push notifications, or within the product itself.

The problem with that strategy is that it relies on how much customers...

Personalizing your emails requires personalized content — and one incredibly powerful way to do that is with Liquid, an open-source template language created by Shopify.

Liquid enables you to load and display dynamic content based on the data you...

When it comes to putting together email campaigns, we’re usually laser-focused on trying to say the right things and design the right buttons to increase clicks. But in getting so caught up in the old-school email marketing metrics of success like...