How to Determine the Best Time to Send Your Email

The best day and time to send email is a question only you can answer. Here’s how to think about context, audience, and data to determine your optimal schedule.

TryHackMe’s 10% Monthly Revenue Growth

Lucy Wen
TryHackMe is an independent online learning platform started in November 2018 that is training over ½ a million people on cybersecurity. Their focus is on product development and teaching people everything from the fundamentals to complex topics so they can secure careers in cybersecurity.  When TryHackMe first …

Email Marketing in the Age of Apple’s Mail Privacy Protection

Rachel Cobb
Over the past few weeks, we have had many conversations with marketers wondering what to do when the new iOS 15 updates come into effect. This fall, Apple will be releasing a new iOS update that results in better privacy for its users at the expense of certain engagement tracking. Here is the gist: Mail Pri…

A Journey in Deliverability: How DoSomething Increased Their Open Rate by 180%

Lucy Wen
DoSomething is the largest youth-led organization dedicated to activating young adults to change the world for the better through social change. Their social impact programming has mobilized millions of members from clothing half of America’s youth in homeless shelters, cleaning up millions of cigarette butts from the s…

How StuDocu Keeps Their 15 Million Global Monthly Users Engaged

Lucy Wen
StuDocu is an online community where university and college students can exchange study resources, ask their peers questions, and get answers. Their community has members in over 60 countries, spanning 17 languages, with over 15 million monthly active users on their marketplace.  StuDocu’s digital community cons…

Apple is Late to the Party: Marketers Stopped Trusting Open Rates Years Ago

At WWDC 2021, Apple announced Mail Privacy Protection. The new version of its Mail app, expected to be released in September, will ask users if it should load content (including tracking pixels) privately. That would protect the user’s privacy by hiding an actual user activity from the email sender. If the user say…

Customer.io Is Planning a Crowdfunding Round

Note: Our crowdfunding round is currently live on Republic Hi there, I’m Colin, CEO of Customer.io. In a few short weeks, we’re planning to launch a Regulation-CF (Crowdfunding) round to raise money from our community, customers, and supporters. We’re a profitable company that over 2600 early to mid-st…

How to HTML: Your Guide to Designing and Coding Emails That Deliver

Customer.io
Brilliant subject line, compelling message, stunning layout—all the elements you need for a successful email, right? Nope, not by a long shot. All that work is moot if your emails are a wreck when they hit your customers’ inboxes—or don’t land at all. That’s why a smart approach to design and coding is essential in maki…

Blue Plate Special: How to Add Special Content to Your HTML Emails

Customer.io
Getting fancy can be fun, but just like a gourmet meal, it takes a lot more effort than a fast-and-functional sandwich. When you add special content to your emails—like video, animation, and embedded forms—you’re also adding complexity, development time, and risk.  Before you decide to serve up these morsels of …
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