Customer.io Data Pipelines (CDP) is now available in early access

Colin Nederkoorn
Send customer data to all the tools you use with just one integration. For the past decade, we’ve helped companies use their data to connect with their customers. We’ve seen it all! From companies juggling dozens of data sources to startups losing control of their data as their business scale…

Our favorite tools to integrate with CDP

Brendan Fortune
To make data-driven decisions, you need to do more than collect a bunch of data. A centralized system for managing customer data, like Customer.io Data Pipelines (CDP), puts the info where it can actually be used.  Integrating the tools in your martech stack with CDP streamlines data man…

HubSpot vs. Mailchimp: Key Feature and Pricing Comparison

Lucy Wen
Authentic, personalized messaging is the secret ingredient in leading brands’ customer acquisition and retention strategy. The challenge is delivering the right message to the right person at the right time, and doing so at scale. A marketing automation platform (MAP) can be an indispensable too…

Beyond customer data: harness your business data with Custom Objects

Cameron HayGlass
Customer data is the cornerstone of personalized messaging. The more effectively you can capture and leverage information about who your customers are and what they do, the more effectively you can engage them with targeted messages.  But messaging automation is more than just customer d…

What is first-party data and why is it important?

Molly Murphy
In recent years, the global online community has become (understandably) increasingly concerned with privacy and how data is collected, used, and shared. First-party data, or, data that your company collects directly from its audience, is going to play an even more important role in the next era…

What Is Reverse ETL? Your Complete Guide

Molly Murphy
Your data warehouse is indispensable for business intelligence and analytics. It’s also stuffed with information that could supercharge your marketing, sales, customer service, and even finance teams. But data warehouses are built for analytics, not operations, and they’re optimized for processi…

Klar + Customer.io: Powering Fintech in Mexico

Customer.io
Klar is revolutionizing Mexico’s personal finance industry. This startup serves up a transparent, free, and secure alternative to traditional credit and debit services: a 100% digital platform that promises credit decisions in just three minutes. The company’s massive growth, spurred …

7 Ways to Get Value From Customer.io Fast

Gabriela Kustner
Ready to find out how you can achieve personalized, data-driven messaging at scale with Cutomer.io? We’re ready to help!  Your 14-day free trial is the perfect time to put the platform through its paces and discover all the possibilities. This curated selection of how-tos will help you g…

How to Build an Abandoned Cart Campaign in 5 Steps

Jp Valery
Every brand that sells online knows this struggle: a carefully nurtured lead makes it all the way to the “place order” button… and then clicks away before completing the transaction. But don’t abandon hope when a customer abandons a cart! A timely, relevant follow-up message can transform those …

How Musora Combats Churn with Customer.io

Cody Stover
Musora is all about making the world a more harmonious place through music. Serving close to 200,000 online learners, the brand offers great teachers, top-quality lessons, and student-centered online communities. Musora’s suite of apps teach students drums (drumeo), piano (pianote), guitar (guit…
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