What Is a Customer Data Platform (CDP)? Your Complete Guide

What do you know about your customers?  Scratch that, here’s a better question: what do you know you know about your customers? The fact is, you have access to loads of customer data: who they are, what they like, how they behave. But if that info isn’t unified, coherent, and easily acce…

How Livestorm increased their monthly G2 reviews by 135%

Customer.io
Livestorm’s end-to-end video engagement platform is changing the face of online events. Meetings, webinars, conferences, and more — Livestorm makes it easy for organizations to create wow-worthy live experiences online. From bleeding-edge startups to enterprise giants like Sony, the platform con…

How Your ESP Affects Your Deliverability: The Real Story

In email marketing, deliverability is a big deal. All your campaign performance KPIs — from open rates to CTRs to event lag and more — depend on your message landing in customers’ inboxes in the first place. So when you’re shopping for an ESP, the platform’s deliverability performance may be top…

How Pastime Overcomes Startup Challenges with Customer.io

Customer.io
Pastime is a startup on a mission to help older adults who are over 60 to stay socially active after retirement. By matching vetted older adults across the world in small-group video chats available around the clock, the company aims to foster meaningful connections and help retirees stay s…

Guide to Marketing Automation

What if the time your teams spend on rote marketing tasks could be transformed into high-value strategic work? What if your marketing campaigns landed at the ideal time for maximum engagement for every single customer? If you want to make it happen, it’s time to talk marketing automation.   H…

Building a Martech Stack: The Why and How

The marketing technology landscape is massive and rapidly expanding, and for good reason. Brands are awash in more messaging channels and data than ever, making it increasingly complicated to connect with customers. They need tools that allow teams to work efficiently, measure results, and optim…

Why Your Marketing Team is Smarter than AI

As AI-branded technologies continue to proliferate (ChatGPT, anyone?), machine learning has become a hot topic in the marketing automation space. Companies can gather vast quantities of data about their customers, and finding shortcuts for using that intel is alluring. But it takes careful consi…

2023 Mobile Messaging Forecast: Top 3 Trends

Customer.io
How people consume content has radically changed in the 15 years since the first iPhone was released. We don’t just carry a phone in our pockets — our entire digital lives travel on that device. And that means an ongoing seismic shift for when, how, and where brands reach their customers. While …

How to Create Hyper-Personalized Lead Scores

Are you struggling to separate the red-hot leads from prospects that are just lukewarm? Lead scoring, or using customer characteristics and behaviors to predict who is more likely to convert, can help you target the right people with the right messages at the right time. You can use lead scores …

3 Ways to Save Time with Dynamic Dates

As marketers, we use dates in our emails all the time, from basics like copyright lines to making content personal and timely with dates specific to a customer’s activity.  But keeping dates current in your campaigns can be a lot of manual work. Even a small change, like updating your fo…
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