When it comes to creating a successful email marketing campaign, many marketers often overlook one of the most essential components: the post-click experience. Neglecting this element plays a monumental role in the 70-90% bounce rate for landing pages...

Email marketing is a rich source for delivering customer value.

That’s why, you deserve a transactional email service that offers your team the flexibility to trigger important messages based on your customers’ behaviors. (No more delayed order confirmation emails.)

You also don’t want to deal with complicated A/B testing or reporting systems. An email platform that can test your subject lines and track your conversion goals would make your job easier.

Figuring out the right time to send transactional emails seems like a no-brainer: after the user’s transactional action.

But the further you get away from the transaction itself, the more unclear the right timing is for sending a transactional email...

Your hard work paid off.

A customer made a purchase! *happy dance*

Before you go get a celebratory treat, it’s worth your time to think about the next step in the lifecycle journey. Your customer is expecting a message to confirm her purchase, or what we call an order confirmation email.

This is a guest post from the team at Fieldboom. Read more on the Fieldboom blog.

Marketers continue to look for ways to promote their brands.

You want to show off your latest products, exhibit your upgraded services, and inform consumers of your company’s value.

While sometimes your audience will welcome your promotional campaigns with open arms, there are times when the content doesn’t fit the original intent of your email campaigns.