There are many ways to communicate with your customers, but only one channel is guaranteed to reach them while they are actively engaged – in-app messages. We came up with some use cases and in-app messaging best practices to help you create messages that are a seamless part of the UX for mobile…

With the average inbox containing hundreds or thousands of unread emails and spam filters churning away, getting eyeballs on your marketing messages gets more difficult all the time. That’s why push notifications are so powerful: they’re urgent, immediate, and highly visible. But they also come …

Data-driven messaging is the cornerstone of reaching customers with personalized, engaging messages in the right channel at the right time. To make it happen, you might need a marketing automation platform (MAP) that allows you to segment your audiences, trigger targeted campaigns, and put your …

Top brands know that personalized, engaging messaging is the key to winning and retaining customers. But getting the right message to the right person at the right time — at scale! — typically requires a marketing automation platform (MAP). MAPs help you target precise audience segments, automat…

As our new CMO, Jason brings over ten years of experience from numerous high-growth organizations like Dropbox, Podium, and BetterCloud, where he has served in senior marketing leadership roles. He has helped develop successful B2B marketing strategies and established those companies as market l…

What do you know about your customers?  Scratch that, here’s a better question: what do you know you know about your customers? The fact is, you have access to loads of customer data: who they are, what they like, how they behave. But if that info isn’t unified, coherent, and easily acce…

Livestorm’s end-to-end video engagement platform is changing the face of online events. Meetings, webinars, conferences, and more — Livestorm makes it easy for organizations to create wow-worthy live experiences online. From bleeding-edge startups to enterprise giants like Sony, the platform con…

In email marketing, deliverability is a big deal. All your campaign performance KPIs — from open rates to CTRs to event lag and more — depend on your message landing in customers’ inboxes in the first place. So when you’re shopping for an ESP, the platform’s deliverability performance may be top…

Pastime is a startup on a mission to help older adults who are over 60 to stay socially active after retirement. By matching vetted older adults across the world in small-group video chats available around the clock, the company aims to foster meaningful connections and help retirees stay s…

What if the time your teams spend on rote marketing tasks could be transformed into high-value strategic work? What if your marketing campaigns landed at the ideal time for maximum engagement for every single customer? If you want to make it happen, it’s time to talk marketing automation.   H…