Customer.io vs Mailchimp

Quit Monkeying Around with Mailchimp

Your customer engagement platform shouldn’t limit your marketing strategy. Mailchimp customers are switching to Customer.io for data-driven, omnichannel automation that doesn’t require heavy lifting from engineering teams. We’ve got your email newsletters covered – plus transactional emails, push notifications, in-app messages, SMS, and webhooks are all included at no additional cost. 

Which platform gives you the most bang for $100?

For the same price as the Mailchimp Standard plan, you can get all of the same features and much more with the Customer.io Essentials plan.

Including:

  • Multivariate testing across channels and messages types
  • Event tracking for any customer action, to trigger campaigns or to build audiences
  • Historical dashboard, comparative reporting and data export options

Mailchimp was so difficult to integrate and required so much manual work. The implementation was so easy with Customer.io, the automatic setup and integration. With a click of a button, we were able to immediately start sending campaigns to our users. Plus they didn’t have the workflows Customer.io does.

Ben Spring, Co-Founder of TryHackMe

Customer.io

Plan Essentials
Contacts 5,000
Add’l Contacts $0.009/contact
Users Unlimited
Channels Email
SMS
Push
In-app
Message Types Newsletters
Journeys
Transactional

Mailchimp

Plan Standard
Contacts 5,000
Add’l Contacts $0.038/contact
Users Five
Channels Email
SMS
Push
In-app
Message Types Newsletters
Journeys
Transactional*
for an additional fee

Trusted by 5,200+ companies

Billie logo

We used Mailchimp before, but they didn’t really fulfill all of our needs. While browsing for a new platform, we spoke with several companies that had experience with Customer.io and all the feedback was super positive.

Kasper Ernerot, Communication Manager at Lendify

Data first for all
web & mobile channels

Create data campaigns with webhooks to build integrations between other data and tools in your stack. Create a unique experience for every single customer to build lasting relationships that grow your business. 
data warehouse sync animation
data warehouse sync animation

Multi-channel lead and customer management within one workflow

Multiple workspaces allow you to keep audiences (leads/customers, products, countries, sites/apps) separate with all their own relevant data and APIs associated. In addition, anonymous IDs help associate actions taken by people you don’t know with their own profile. This gives you endless opportunities to send relevant content to turn leads into customers.

When we were on MailChimp, we had severe deliverability issues for 2 reasons. The first being that we weren’t able to be on our own dedicated IP like we’re able to on Customer.io. Our emails weren’t going where they needed to go. The second was our inability to filter out users, and clean up lists within Mailchimp.

Anthony Aurrichio, Senior Manager, Digital Engagement at DoSomething.org
  • High Performer 2023
  • Leader Spring 2023
  • Leader Small Business Spring 2023