Customer.io vs. ActiveCampaign
Customer.io vs. ActiveCampaign
Level up from ActiveCampaign
No more passive campaigns. See why ActiveCampaign customers are switching to Customer.io for their customer engagement platform. Create data-driven push, email, SMS, in-app and webhook campaigns in one seamless workflow. Set up event triggers based on user interaction and send relevant content to leads and customers. Our data-first approach allows you to easily access and use your own data with no limits.
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| ACTIVECAMPAIGN | CUSTOMER.IO | Mobile SDK | Mobile push notifications | Mobile in-app messages | Unlimited event creation + usage | Connected forms | Anonymous events | Batch updates | Data collections | Workflow metrics |
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Built to scale
From early-stage startups to public companies, Customer.io is architected to meet your needs.
Compliance made easy
Ensure that all your security standards like GDPR, CCPA, and HIPAA are being met.
Multi-channel messaging
Streamline your campaigns across email, SMS, in-app, push, and webhooks seamlessly within a centralized platform. In contrast, ActiveCampaign confines messaging channels primarily to email and SMS, necessitating the use of multiple additional single-channel solutions for in-app messages and push notifications when constructing multi-channel campaigns.
Data-first approach to messaging
Unlock the power of a purpose-built, data-first platform with Customer.io, tailored for marketers. Activate your data effortlessly with advanced features such as custom objects, webhook-triggered campaigns, and anonymous tracking—features available across all plans. ActiveCampaign has severely restricted segmentation conditions, allowing only 20 conditions across all campaigns, and a mere five behavior-based conditions. This inhibits ActiveCampaign users in effectively segmenting audiences and sending personalized marketing messages.
Robust and flexible campaign builder
Experience the freedom to build campaigns without limitations using Customer.io, where unlimited and custom event triggers empower you to send campaigns based on numerous profile attributes, events, or actions. ActiveCampaign customers are confined to just 30 event-based triggers per account. This limitation imposes constraints on the types of campaigns they can run and the flexibility in their communication strategies with customers.
