Customer.io uses Google’s Customer Match to create ad audiences, not cookies. That means your business will be ready when Google ends cookie-based ad targeting. Customer.io automatically creates audiences in Google Ads populated with users from your segments. Google Ads will match your users, based on their email addresses, to users in Google’s Ad Network. When users enter or exit your segments, Customer.io will automatically add or remove them from the ad audience. No manual work required.
Build real-time segments that group your users based on their traits, events, page views, or sent message and we’ll keep that list synced hourly with the ad networks you choose.
Show your retargeting audiences new ad campaigns based on the data you have at the given time. One size fits all page-view retargeting is no longer good enough.
Prevent wasted impressions from inflating your cost per acquisition (CPA) by excluding audiences that do not need to see your ad. For example, stop showing ads the moment someone becomes a customer.
Create a segment of your most valuable customers, and Ad Audiences will continuously sync that segment with the custom audience connected to your lookalike ad campaign.
Toggle on Facebook Ad Sync, and we’ll continuously sync users from the selected segment to an associated customer list in assets > audiences section of your Facebook Ads Manager account.
Toggle on Google Ad Sync, and we’ll continuously sync users from the selected segment to an associated customer list in tools > audience manager of your Google Ads account.
Toggle on Facebook Ad Sync, and we’ll continuously sync users from the selected segment to an associated customer list. Make sure you choose edit placements > Instagram in your Facebook Ads Manager account.
Toggle on Google Ad Sync, and we’ll continuously sync users from the selected segment to an associated customer list. Make sure you select customer match audience > YouTube in your Google Ads account.
Would you like to know more about our Snap Audience Match integration? Let’s talk.
Would you like to know more about our Twitter Tailored Audiences integration? Let’s talk.
Alli Hobbs Marketing Manager at PurpleCarrot
Kunal Arya Performance Marketing Manager at Codecademy
Customer.io’s Ad Audience Sync allows you to use our segmentation to create ad audiences on Facebook and Google. Our segments are populated in real-time and synced on an hourly basis so that your audiences remain as accurate and true as possible – without the need for any manual work. Additionally, you can retarget customers based on Mobile Advertising ID (IDFA or AAID) or an email address.
Most custom audience syncing services have you configure a connection to the ad network and manually runs a job that processes a list and pushes users to an audience manager Facebook. Each time you’d like to update Facebook, you need to manually trigger that job to run.
Customer.io does this for you, hourly. Set it up once and forget about it, your Customer.io segment will stay 1:1 with your ad network audience every 60 minutes.
It depends. Customer.io Ad Audience Sync can substitute the need for a tracking pixel for known users so you can retarget without needing to configure tracking pixels. However, if you’re retargeting to unknown users, you’ll still need that pixel.
We use a SHA256 hashing algorithm to ensure that your customer data remains private.
There is no additional code required. Simply grant access to each network within the Customer.io platform. You can read our setup guide here.
It depends on the network and the type of user profiles you have, whether they are B2B (lower match rate) or B2C (higher match rate).
Trying testing your Customer.io Segment with various networks, and see where it performs best.
Each segment can continuously sync to one or multiple ad networks.
Most of our customers are using ad audiences to save time and improve the efficiency of their spend. This includes things like automating exclusion audiences of current customers to prevent wasted spend. Some customers are extending email automation campaigns to Facebook and Google based on a user’s interaction with that campaign. You can also use this tool to keep your lookalike audiences fresh and improve performance. If you’re interested in the specifics, check out the case studies above to see how some of our customers are doing awesome things with Ad Audience Sync.
Nick Lafferty Paid Search Manager at Mailgun