Customer.io’s Ad Audience Sync allows you to use our segmentation to create ad audiences on Facebook and Google. Our segments are populated in real-time and synced on an hourly basis so that your audiences remain as accurate and true as possible – without the need for any manual work. Additionally, you can retarget customers based on Mobile Advertising ID (IDFA or AAID) or an email address.
Most custom audience syncing services have you configure a connection to the ad network and manually runs a job that processes a list and pushes users to an audience manager Facebook. Each time you’d like to update Facebook, you need to manually trigger that job to run.
Customer.io does this for you, hourly. Set it up once and forget about it, your Customer.io segment will stay 1:1 with your ad network audience every 60 minutes.
It depends. Customer.io Ad Audience Sync can substitute the need for a tracking pixel for known users so you can retarget without needing to configure tracking pixels. However, if you’re retargeting to unknown users, you’ll still need that pixel.
We use a SHA256 hashing algorithm to ensure that your customer data remains private.