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Customer.io vs. HubSpot

Comparing Customer.io vs. HubSpot?

Comparing Customer.io vs. HubSpot? With a data-first approach, an unlimited omnichannel experience, and the ability to engage customers throughout the entire lifecycle, Customer.io is the superior platform over HubSpot. Experience the ease of leveraging your data seamlessly in messages, automations, and segments, without navigating multiple hurdles. Choose Customer.io for a customer engagement platform that stands out in simplicity and effectiveness.


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Top reasons companies choose
Customer.io over HubSpot

HUBSPOT CUSTOMER.IO
Multi-channel messaging Email only
Webhook-triggered campaigns Custom integration
Mobile SDK
Unlimited triggered campaigns
Unlimited segmentation
Unlimited data points
HIPAA compliant
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Get started for free

Sign up for a free 14-day trial to explore Customer.io.

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Built to scale

From early-stage startups to public companies, Customer.io is architected to meet your needs.

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Compliance made easy

Ensure that all your security standards like GDPR, CCPA, and HIPAA are being met.


How Customer.io wins

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Multi-channel messaging

Orchestrate campaigns across email, SMS, in-app messages, push notifications, and webhooks all within one central platform. Unlike HubSpot that limits messaging channels primarily to email, requiring an additional add-on for SMS functionality, and relying on third-party integration for push notifications and in-app messages, with transactional messages incurring extra fees.

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Data-first approach to messaging

Benefit from Customer.io’s purpose-built, data-first platform designed for marketers, featuring advanced options like custom objects, webhook-triggered campaigns, and anonymous tracking. In contrast, HubSpot imposes limits on segments and custom properties, while Customer.io offers unlimited capacity in these areas. HubSpot also restricts custom objects to its Enterprise plan, whereas Customer.io provides objects all plans, ensuring unmatched data flexibility.

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Flexible marketing automation builder

Trigger campaigns based on profile attributes, events, or actions without restrictions. HubSpot, on the other hand, imposes limitations by restricting the number of workflows that can be created and offering customer journey analytics exclusively with their Enterprise plan.

Illustration of a Customer.io workflow

I love the simplicity of linking product events to outbound communications and conversion campaigns. Other products, like Salesforce and HubSpot, require a massive enterprise update to unlock ‘events’.

Morgan Lopes, Chief Technology Officer at Nectar

With the flexibility and interoperability of Customer.io, we’ve been able to build some truly insane and elaborate onboarding flows. We’re sending webhooks, moving people down different paths, A/B testing, adding dynamic content with liquid, and automatically segmenting based on where the user came from.

Ammon Brown, VP of Growth at x.ai

Messaging frequency is key for our strategy. We can’t email our customers daily, so increasing frequency with a multi-channel strategy is how we can scale message volume. The conversion rates prove that strategy is working.

Ugo Iwuchukwu, Head of Marketing & Partnerships at Bamboo