Customer.io vs OneSignal

Comparing Customer.io vs. OneSignal?

See why OneSignal customers are switching to Customer.io for their Customer Engagement Platform. Set up and run Customer.io without heavy lifting from engineering teams. Our data-first approach allows you to easily access and use your own data with no limits. Build campaigns that include in-app, push, SMS, email, and webhooks in one seamless workflow. Create custom reports across channels, dates, and objectives.

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Data first for all
web & mobile channels

Directly connect your Customer.io data with your data warehouse to sync messages, people, and metrics. Import all historical data, plus store and send unlimited data out of Customer.io at no extra charge.

Create data campaigns with webhooks to build integrations between other data and tools in your stack. Batch update multiple profiles to associate a single piece of data with multiple people or messages at once. This helps keep your data clean no matter your B2B, B2C, or B2B2C business model.
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After evaluating Customer.io and Braze head to head, we decided to go with Customer.io for the ease of integration, transactional messages, our mobile capabilities especially push notifications, and for the support we know we would get.

Ivar Arulaid, Marketing Operations & Automation Manager at Inbank
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Omnichannel experience with our flexible workflow builder

Build multi-channel messages including email, SMS messages, push notifications, and web/mobile in-app messages all within one workflow. 

Multiple workspaces allow you to keep audiences (leads/customers, products, countries, sites/apps) separate with all their own relevant data and APIs associated. Copy campaigns feature allows you to share workflow logic across your separate workspaces.
  • All-inclusive, fair pricing 

  • No surprise fees

  • Monthy, annual, multi-year
    payment options

  • Managed onboarding

  • Unlimited premium support

  • Unlimited events & attribute data,
    data warehouse sync, and
    deliverability monitoring

Customer.io can do what other marketing automation tools can’t – take in millions of events from users per day, segment through them almost instantly, and use any campaign action imaginable to create workflows. Not to mention, manage it all in a beautiful workflow builder. That combined with the stellar support and fair pricing makes it our #1 choice and keeps our customers happy.

Gerald Aichholzer, Digital Marketing Executive, Dolphin Technologies
  • High Performer 2022
  • Leader Winter 2022
  • Leader Small Business Winter 2022