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Leads

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Convert Leads Into Paying Customers

Customize and define how you represent your brand and voice in every stage of your lifecycle engagement.

Manage Leads and Customers in One Workspace

Customer.io allows you to add people by ID and/or email and update those identifiers later. And no, it doesn’t require any fancy profile merging!

Easily manage leads and customers in the same workspace and maintain a person’s history as they graduate from a lead to a customer.

Select how you'd like to identify people (id only or email/id)
example of a true/false workflow

Nurture Your Relationships

All you need is an email address to connect with your audience and deliver the information they care about. Using Customer.io’s data-driven segmentation and trigger conditions, you can automatically send personalized messages to each Lead based on their behavioral actions in your app.

Facebook Lead Ads

You’ve already caught their attention, and now you have to keep it. Integrate your Facebook Lead forms directly into Customer.io and start messaging your leads so you can convert them to customers or users.

  • Create new profiles on Lead Ad submission

  • Populate profile attributes from form fields

  • Trigger campaigns on Lead Ad submission 

Facebook Lead Ad demo form

Integration Only Takes Minutes

Start sending messages people like to receive in just a few clicks. Choose how you want to get your people into Customer.io, and we’ll give you the tools to deliver the best message. 

CSV
Facebook Lead Ads
Segment
API
JavaScript Snippet
mParticle
Snippet of a Customer.io User Profile

CONSISTENT COMMUNICATION

Manage the Narrative From Day One

illustration of a customer profile

Unified Profile View

Whether you’re sending a monthly newsletter or a webinar follow-up email, Customer.io allows you to track and monitor every message you ever sent down to the individual profile. No more over-sending or duplicating messages. You can now control the number of messages a person can receive. 

illustration of a workflow

Less Tools, More Control

Why manage multiple marketing tools when you can use one that does it all? From leads to lifecycle marketing to transactional emails, Customer.io’s platform supports every user touchpoint. 

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Reallocate Resources

While Customer.io gives you the tools and flexibility to build complex workflows, you don’t need to know how to write code to use Customer.io. Go ahead and put your engineers on another project because you can import a CSV and start sending campaigns and newsletters immediately after sign up.