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Customer.io vs. Braze

We’ve got Braze beat

Comparing Customer.io vs. Braze? With Customer.io, set up and run campaigns seamlessly without burdening engineering teams. Our data-first approach ensures easy access and utilization of your data without limitations. Enjoy a superior workflow building experience, flexible data modeling, world-class support, and integrated multi-channel strategies. Create campaigns effortlessly, spanning in-app, push, SMS, email, and webhooks within one cohesive workflow, and generate custom reports across channels, dates, and objectives.

Trusted by 7,600+ companies

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Top reasons companies choose
Customer.io over Braze

BRAZE CUSTOMER.IO
Product trial
Managed onboarding
Webhook-triggered campaigns
Custom objects
Ad audience sync Facebook only
Connected Forms
Unlimited data points
Batch updates
Journey metrics
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Get started for free

Unlike Braze, you can sign up for a free 14-day trial to explore Customer.io.

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Built to scale

From early-stage startups to public companies, Customer.io is architected to meet your needs.

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Compliance made easy

Ensure that all your security standards like GDPR, CCPA, and HIPAA are being met.


How Customer.io wins

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Multi-channel messaging

Experience an intuitive, interactive, and flexible multi-channel messaging product, whereas Braze falls short with limited flexibility, preventing live campaign edits and control group tests in multi-channel messaging.

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Data-first approach to messaging

Embrace a data-first approach with advanced features such as custom objects, webhook-triggered campaigns, and unlimited nested data levels. Braze restricts data usage for data points, limits access to event properties in segment creation, and requires strategic event selection in message automation.

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Robust and flexible campaign builder

Craft campaigns effortlessly with unlimited and custom event triggers, enabling you to send messages based on numerous profile attributes, events, or actions. Braze imposes a limitation on leveraging event properties within event-triggered campaigns, restricting their use to a 30-day window after the event is fired.

Illustration of a Customer.io workflow

After evaluating Customer.io and Braze head to head, we decided to go with Customer.io for the ease of integration, transactional messages, our mobile capabilities especially push notifications, and for the support we know we would get.

Ivar Arulaid, Marketing Operations & Automation Manager at Inbank

With the flexibility and interoperability of Customer.io, we’ve been able to build some truly insane and elaborate onboarding flows. We’re sending webhooks, moving people down different paths, A/B testing, adding dynamic content with liquid, and automatically segmenting based on where the user came from.

Ammon Brown, VP of Growth at x.ai

Messaging frequency is key for our strategy. We can’t email our customers daily, so increasing frequency with a multi-channel strategy is how we can scale message volume. The conversion rates prove that strategy is working.

Ugo Iwuchukwu, Head of Marketing & Partnerships at Bamboo