Design your automations
Build intricate, multi-step customer journeys all within one intuitive drag-and-drop workflow builder. Create engaging customer experiences without needing support from technical teams.
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Create your own workflow
Try out our drag-and-drop interface for yourself.
Intuitive to build
Your customer journey can be complex, but building your campaigns doesn’t need to be. Our visual workflow builder, designed for ease of use, lets you create with a simple drag-and-drop interface. Use this feature to design your ideal customer journey. Leave sticky notes for yourself and your team to boost collaboration. Every essential part of your automation flow is clearly visible on the main interface, eliminating guesswork.
Automate personalization at scale
Using behavioral data, create targeted cross-channel campaigns to enhance the customer experience.
Send messages to your audience through emails, push notifications, in-app messages, and SMS.
Use conditional logic such as wait until delays and multi-split branches, all within a single campaign.
Customize in real time using campaign triggers based on segments, events, dates, custom objects, and more.
One journey, multiple paths
Guide your audience down unique paths shaped by their interactions with your brand and messages throughout their customer journey. Branching has never been easier or more powerful.
Personalize customer journeys
Create multi-split branches based on message channel preferences or conduct an A/B test to determine which subject line engages better.
Increase message engagement
Use time windows to ensure emails only hit inboxes during peak office hours. And leverage time delays to create space between messages.
Visual workflow builder features
Multi-channel campaigns
Email, push, in-app, SMS, Slack, and webhooks
Campaign triggers
Segment, event, form, relationship, date, webhook
A/B testing
Optimize messages and monitor performance
Time delays
Determine the timing of messages in campaigns
Branches
True/false, multi-split, and random cohort branching
Queue drafts
QA messages and conditions before anything is sent live
Analytics + metrics
View message performance directly in your workflow
Time window
Configure specific days of the week and time ranges
Wait until
Hold messages until conditions or max time is met
Export workflow as an image
Download a PNG to easily share your workflow with others
Copy items
Build logic once and use across workflows and workspaces
Sticky notes
Leave notes for yourself and others
Slack
Trigger internal Slack notifications
Update data
Create and update people or do batch updates to group changes
Webhook actions
Send and receive data within an automated campaign
Conversion goals
Set ideal behavior to determine message success
Campaign builder guides
Discover use cases and examples from our customers on building workflows.
Create your own Spotify Wrapped campaign
Identify preferred messaging channel
WIN Reality centralizes customer engagement
First product onboarding email campaign
Personalized onboarding by lead type
Live build: testing and attribution
Preferred by product-led companies
It allows us to visualize the whole campaign straightaway, and when it comes to analyzing a campaign by itself, I never need to do that on a workflow separately from Customer.io.
We've long needed the ability to create advanced nurture flows that can send our contacts down more personalized paths.
Customer.io can do what other marketing automation tools can’t—take in millions of events from users per day, segment through them almost instantly, and use any campaign action imaginable to create workflows.
Now we have all of the data and tools we need, which enables us to quickly build [gift notification emails] in the campaign builder with no additional engineering support required.
We were blown away by our ability to have marketers create complex automations without having to get too technical. We also have engineers in the platform and love that both departments can easily execute their visions.
Supercharge your messaging automation
- 14-day free trial
- No credit card required
- Cancel anytime