Strategically group audiences

I’ve worked with many ESPs in my career, and I’ve never seen such robust segmentation and branching logic before. It’s been so critical in setting up our customer communications. Basically, anything is possible with the right logic in Customer.io, which is amazing for a data and analytics-driven team.

Customer.io’s ad audiences tool is especially beneficial on Facebook where we’re paying for each impression –– it allows us to be much more accurate and efficient with our spend.

The biggest change we’ve made is our audience segmentation. We’re now seeing which audiences are performing well and increasing budgets accordingly, and decreasing spend where we haven’t seen as much success. It’s allowed us to spend more strategically and efficiently.

I love the ease of segmentation. Whether it’s an action they have taken in the platform or a message they have already received to create personalized campaigns.

Customer.io allows us to segment new signups based on their remaining action items and send our teachers finely tailored guidance based on their real-time status.

What really makes Customer.io stand out is your focus on data. You make it easy to get the data we need, whether it’s sending it in or getting it out. The cherry on top is we can leverage our data to dynamically personalize our segmentation efforts and messaging.

As a SaaS company ourselves, we rely heavily on technology. Customer.io was the easy choice to go with because of it’s clear ability to scale with our company.

We’re sending webhooks, moving people down different paths, A/B testing, adding dynamic content with Liquid, and automatically segmenting based on where the user came from.

I created a segment for people who had asked for a feature we were launching. Those emails perform really well because people know that we’re paying attention to what they've asked for.