Strategically group audiences
Drive engagement and conversions with a data-driven segmentation engine that's easy to use no matter how technical you are. Leverage first-party data for dynamic customer grouping and personalized messaging at scale.
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Target with specificity
Remove limits on segmentation by using real-time customer data and unlimited behavioral conditions for recipient lists, campaign triggers, filters, conversion goals, and more.
Flexible building experience
Group people by personal attributes, pages they view, what they do in your product, or any other data you send to Customer.io.
Unified profile view
Gain insights into user behavior with comprehensive event and attribute data, tracking engagements, received messages, and more.
Analyze performance
Monitor your audience metrics and explore how the membership count in your segments changes in real-time.
Turn segments into ad audiences
Save time and money by syncing your Customer.io segments to your ad network of choice. Retarget users seamlessly and show your best ads to valued customers.
Meta Ads
Easily sync selected Customer.io segments to customer lists on Facebook and Instagram.
Google Ads
Leverage Google’s Customer Match to create YouTube and Google ad audiences without cookies.
List automation
Avoid manual CSV uploads—Customer.io syncs lists hourly.
Retargeting ads
Utilize behavioral data to create tailored win-back ads.
Lower CPA
Automatically exclude customers from user acquisition campaigns.
Improve lookalike ad campaign performance
Show your ads to the right people by creating a segment of your most valuable customers and syncing it to your lookalike ad campaign.
Merge customer and lead profiles
Don’t delete and lose valuable historical data. Combine and resolve duplicate profiles.
Set primary and secondary persons
When merging two people, designate the 'primary' profile to be retained and the 'secondary' profile to be removed.
Associate the anonymous with the known
Begin logging events prior to user sign up or log in to personalize messaging and accurately associate events.
Personalize onboarding
Backfill data once an anonymous user becomes an identified user. Leverage that data to customize their first experience with your product.
Data-driven segmentation strategies
Learn how to power your audience segmentation strategy with real-time data, which you can also use for re-engagement ad campaigns.
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Preferred by product-led companies
I’ve worked with many ESPs in my career, and I’ve never seen such robust segmentation and branching logic before. It’s been so critical in setting up our customer communications. Basically, anything is possible with the right logic in Customer.io, which is amazing for a data and analytics-driven team.
Customer.io’s ad audiences tool is especially beneficial on Facebook where we’re paying for each impression –– it allows us to be much more accurate and efficient with our spend.
The biggest change we’ve made is our audience segmentation. We’re now seeing which audiences are performing well and increasing budgets accordingly, and decreasing spend where we haven’t seen as much success. It’s allowed us to spend more strategically and efficiently.
I love the ease of segmentation. Whether it’s an action they have taken in the platform or a message they have already received to create personalized campaigns.
Customer.io allows us to segment new signups based on their remaining action items and send our teachers finely tailored guidance based on their real-time status.
What really makes Customer.io stand out is your focus on data. You make it easy to get the data we need, whether it’s sending it in or getting it out. The cherry on top is we can leverage our data to dynamically personalize our segmentation efforts and messaging.
As a SaaS company ourselves, we rely heavily on technology. Customer.io was the easy choice to go with because of it’s clear ability to scale with our company.
We’re sending webhooks, moving people down different paths, A/B testing, adding dynamic content with Liquid, and automatically segmenting based on where the user came from.
I created a segment for people who had asked for a feature we were launching. Those emails perform really well because people know that we’re paying attention to what they've asked for.
Supercharge your messaging automation
- 14-day free trial
- No credit card required
- Cancel anytime