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The State
of Messaging

A successful messaging strategy lays a solid foundation, creates a blueprint for ongoing engagement, and invites customers to make themselves at home with your brand.

Download The State of Messaging Report to gain valuable insights from 2023 and discover trends shaping 2024 to help you optimize your messaging and thrive in the ever-evolving realm of customer engagement. Messaging Report

Our key findings
and trends

This year saw brands using more channels—especially mobile—and increasing their message volume across them all.

Insights for your
messaging strategy 

Brands will continue moving further into mobile channels and harness data more effectively to drive targeted messaging.
State of Messaging