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Build or buy: Choose your own CDP adventure

Your journey to actionable data for personalized customer experiences

Customer data is the key to unlocking the power of personalized messaging. Customer data platforms (CDPs) gather data from every piece of your tech stack to form consistent, cohesive customer profiles. But the question that often arises is, “Should I build or buy a CDP?”

Download our build vs. buy CDP guide to help you choose the right path for your data needs.

Begin your CDP adventure:
1. Learn why unified customer data matters
2. Prepare a strategy for your CDP journey
3. Discover the pros and cons of building
4. Find out if buying is your best option
5. Explore a head-to-head comparison

Get the build vs. buy CDP guide

Build vs. buy CDP guide preview
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What Is a Customer Data Platform (CDP)

Make your data more actionable with a CDP. Discover how to choose, implement, and unleash the power of a CDP in your business strategy.

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Get your real-time data to where you need it

Connect first-party data to every tool in your tech stack with Data Pipelines so you can focus on what matters most—building relationships with your customers.

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Data tracking guide and templates

Wondering what customer data your team needs in your customer engagement tools in order to create a personalized customer experience?