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Omnichannel Workshop

How to Leverage Email + Direct Mail to Acquire and Retain Customers

🐌 Snail mail ain’t stale. 67% of marketers say direct mail provides the best ROI of any channel, and this is super-charged when you run your email + direct mail campaigns in sync. So, where does direct mail currently fit in your omnichannel strategy?

Join this workshop hosted by and Lob and learn strategies to activate, retain, and win-back your customers with synchronized email + direct mail plays that adapt to your customers’ key behaviors and interests.

What you’ll take away:

  • 🎯 Audience & Channel Targeting – how to build personalized audiences and when to use email + direct mail
  • 🌟 Campaign Inspiration – tear-down of how top brands are using email + direct mail to acquire, retain, and win-back customers
  • 🔨 Live Build – a live look at how to build a data-driven campaign leveraging email + direct mail

*We’ll host Q&A after the event! Registrants also unlock special offers from and Lob.

Watch On-Demand

*See Terms and Privacy Policy here

Featured Guests
Summer Hahnlen, Lob

Summer Hahnlen

Sr. Director, Direct Mail Industry Expert

Molly Murphy,

Molly Murphy

Product Marketing Manager Logo

Cody Stover,

Cody Stover

Sr. Manager, Demand Generation Logo

Acquire, retain, and win-back customers by using and Lob to synchronize email, SMS, push, in-app, and direct mail campaigns personalized to key user behaviors, preferences, and attributes.

Lob logo
Graphic of Lob mail analytics

About Lob: Our best-in-class automation platform, out-of-the-box analytics and expansive print delivery network enables you to execute direct mail campaigns at any frequency and scale, from one to millions.

About is customer engagement platform that gives marketing and product teams more control and flexibility to craft and send data-driven emails, push notifications, in-app messages, and SMS.