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Email Workshop

Bringing theSpotify Wrapped Strategy to SaaS

Everyone loves recognition and rewards. Spotify has successfully leveraged this concept with its “Wrapped” campaign, which encourages users to share their yearly listening stats. But is this engagement strategy only applicable to B2C companies? Not so fast!

Watch this event to learn how the Gorgias team leverages customer engagement data in personalized reward and recap emails to drive social shares and customer advocacy at scale.

What you’ll take away:

  • Campaign Walk-Thru – a step-by-step analysis of Gorgias’ 2022 end-of-year recap emails and results
  • Data Deep-Dive – examples of engagement data points you can track and leverage to create personalized reward and recap messages
  • How to earn social shares – how to empower your customers to advocate for your brand on their social networks

Watch On-Demand:

*See Terms and Privacy Policy here

Featured Guest

Hillary Miller, Whimsical

Rueshub Patel

Manager, Scaled Programs