Bringing theSpotify Wrapped Strategy to SaaS
Everyone loves recognition and rewards. Spotify has successfully leveraged this concept with its “Wrapped” campaign, which encourages users to share their yearly listening stats. But is this engagement strategy only applicable to B2C companies? Not so fast!
Watch this event to learn how the Gorgias team leverages customer engagement data in personalized reward and recap emails to drive social shares and customer advocacy at scale.
What you’ll take away:
Manager, Scaled Programs