How can you build a high-performing campaign strategy to retain customers long-term and increase lifetime value?
This guide will unlock strategies to stop churn and boost loyalty at four key customer lifecycle moments.
Takeaways:
- Foundations – aligning messaging campaigns around high-value product adoption milestones
- Customer data – harness data to stop churn before it happens
- Building effective, data-driven campaigns – targeting customer behaviours in real-time to stop churn before it happens
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“For a recurring-revenue business, where ongoing communication is key to retention and referral, a tool like Customer.io is essential to success.”
—Michael Kolowich, Founder and CEO of KnowledgeVision