What’s new in Customer.io
New features – you’ll explore how:
- In-app Messaging (native) allows you to activate and convert users while they are using the app. Plus, how in-app messages fit alongside email, SMS, and push in an omnichannel approach.
- 6 SDKS gives you access to crucial web and mobile app behavioral data in their marketing platform, without heavy engineering lift.
- Subscription Center increases engagement rates and reduces unsubscribes, by giving consumers the power to choose their preferred messaging topics.
- Custom Objects allows you to model and leverage data relationships in your automated campaigns in the way that makes sense for your business (i.e. companies vs. employees) leaving hacky integration work behind.
Solutions Architect, Customer.io
Senior Manager, Market Development, Customer.io