When customers don’t find consistent value in your product or service, they’re at risk of churn. How can you put behavioral data to work and create long-term value for your customers?
Don’t miss this opportunity to hear from special guest Jessie Miller on how the growth marketing team at Pawp is implementing continuous testing and a cross-channel approach to develop a more data-focused retention strategy to provide value to their fur-ever customers.
What you’ll take away:
Strategies for expanding focus beyond customer acquisition to lifecycle and retention marketing efforts
How-To: Building campaigns that lead customers toward stronger product adoption + ways to identify and engage those at risk of churn
Data Impacts – Identifying key customer behaviors and testing your campaign strategy against them
