Webinar Panel

Healthcare Marketing Panel

Healthcare marketers face the unique challenge of promoting a product or service that impacts a very intimate part of their consumers’ lives — their health and well-being.

Tune into this panel to hear how three top healthcare marketers approach campaign building, personalization, and experimentation to drive better engagement at every stage of the customer lifecycle.

What you’ll take away:

Healthcare Specific Tactics – how to optimize your customer journey, copywriting, and the psychology of marketing for healthcare.
Lifecycle Marketing Tips – strategies for building campaigns to onboard, convert, and retain customers long-term.
Panelist Experiment Results – analysis of actual experiments on variables like subject lines, messaging cadence, and human vs. automated interaction.