Creating campaigns that effectively move customers along in the lifecycle is part art and part science. With smart planning and leveraging all the tools at your disposal, you can craft personalized journeys that convert. Here are five practical tips to help you level up your campaigns in Custome…

Today, we’re launching in-app messaging as a new channel for sending notifications within web and mobile apps! In-app messaging lets you speak to folks directly within your app experience, while they’re engaged, rather than landing in an inbox or as mobile notification where it can be easily …

Customer.io has acquired Parcel, the best coding platform for creating emails. Parcel remains a standalone product with an expanded community (free) plan. Parcel’s email coding experience is available as an experimental feature in Customer.io starting today. Anyone who has written email code …

Measuring your campaigns’ performance is a critical part of marketing, but push notifications can throw your usual KPI targets for a loop. That’s because many marketers see much lower open rates for push compared to emails. If this sounds like you, you may have found yourself asking questions li…

SMS offers fast engagement, an intimate connection, and a strong sense of urgency. For many brands, it’s a marketer’s dream! But building a successful campaign can be tricky at first, especially for email marketers accustomed to generous character limits. These seven tips can help you create cam…

The immediacy of SMS marketing creates a unique sense of urgency that can make for a very effective campaign. But SMS compliance mistakes can cost your business a bundle, so it pays to be cautious when crafting your SMS strategy.  Note: This article is for educational purposes only, and …

Your carefully designed email lands in your customers’ inboxes looking pixel-perfect…and then they forward it. It might come through as a mangled mess: images are broken or resized, spacing looks weird, colors have changed—even your bulletproof buttons could be broken. Yikes. What happened?…

Customer.io has acquired Gist, an in-app messaging solution that lets you display embedded experiences such as welcome messages, feature announcements, and carousels within mobile and web apps.  In our research about building in-app messaging functionality, we learned our customers w…

Once your carefully-designed email goes out into the world, there are all kinds of factors outside your control that affect how it looks in each customer’s inbox. Dark mode is one culprit that can throw a wrench into your branding, not to mention legibility.  While it may be a headache f…

After further investigating the compromised OpenSea email addresses incident, we have learned today that the email addresses from five other customers were also provided to the same external bad actor.  We know this was a result of the deliberate actions of a senior engineer who had an a…