Data: it’s the fuel that drives business. And when it comes to connecting with your customers, data unlocks the kind of personalization that drives meaningful engagement. You may already be using customer data to personalize your messaging, but are you using your business data too?  Usin…

When you and your team decide to create a Software Development Kit (SDK), you’re making a conscious choice to take on at least twice the work of a typical engineering team. Think of it like one of those book series that is six novels deep before you think you know all the characters (Spoiler ale…

List churn is a fact of life; even the most thoughtful opt-in process will misfire sometimes, and people’s preferences are always shifting. But when your unsubscribe rate climbs, it can put your entire messaging strategy at risk. So what is a “good” unsubscribe rate? Under 2% is generally co…

Authentic, personalized messaging is the secret ingredient in leading brands’ customer acquisition and retention strategy. The challenge is delivering the right message to the right person at the right time, and doing so at scale. A marketing automation platform (MAP) can be an indispensable too…

Customer data is the cornerstone of personalized messaging. The more effectively you can capture and leverage information about who your customers are and what they do, the more effectively you can engage them with targeted messages.  But messaging automation is more than just customer d…

Your data warehouse is indispensable for business intelligence and analytics. It’s also stuffed with information that could supercharge your marketing, sales, customer service, and even finance teams. But data warehouses are built for analytics, not operations, and they’re optimized for processi…

Data Pipelines is now available in general access. Read more here. Send customer data to all the tools you use with just one integration. For the past decade, we’ve helped companies use their data to connect with their customers. We’ve seen it all! From companies juggling dozens of data s…

Klar is revolutionizing Mexico’s personal finance industry. This startup serves up a transparent, free, and secure alternative to traditional credit and debit services: a 100% digital platform that promises credit decisions in just three minutes. The company’s massive growth, spurred …

Ready to find out how you can achieve personalized, data-driven messaging at scale with Cutomer.io? We’re ready to help!  Your 14-day free trial is the perfect time to put the platform through its paces and discover all the possibilities. This curated selection of how-tos will help you g…

Every brand that sells online knows this struggle: a carefully nurtured lead makes it all the way to the “place order” button… and then clicks away before completing the transaction. But don’t abandon hope when a customer abandons a cart! A timely, relevant follow-up message can transform those …