How Olivia Doubled their Onboarding Activation Rate

Lucy Wen
Olivia helps people spend smart and save more. Powered by AI, this financial advisor app analyzes their customers’ spending habits and delivers personalized recommendations on how to live well for less. The Challenge Operating on a marketing messaging platform with less-than-ideal testing capabilities, worksp…

Why Demand Curve Trusts Customer.io Over Anyone Else

Lucy Wen
Demand Curve is dedicated to teaching companies, from startups to enterprise-sized businesses, the best of modern marketing techniques. They are on a mission to equip companies who don’t have the traditional resources by designing tailored growth programs that teach their clients everything from content marketing, landin…

TryHackMe’s 10% Monthly Revenue Growth

Lucy Wen
TryHackMe is an independent online learning platform started in November 2018 that is training over ½ a million people on cybersecurity. Their focus is on product development and teaching people everything from the fundamentals to complex topics so they can secure careers in cybersecurity.  When TryHackMe first j…

How Mido Lotto Hit the Jackpot with 3X Conversion with SMS

Lucy Wen
The Challenge Needing to create programmatic nurture campaigns to build trust and convert users into paying customers The Fix Experimentation with SMS as a messaging channel and creating onboarding campaigns based on user behavior The Result Mido Lotto saw a 3x conversion rate with dorm…

A Journey in Deliverability: How DoSomething Increased Their Open Rate by 180%

Lucy Wen
DoSomething is the largest youth-led organization dedicated to activating young adults to change the world for the better through social change. Their social impact programming has mobilized millions of members from clothing half of America’s youth in homeless shelters, cleaning up millions of cigarette butts from the st…

How StuDocu Keeps Their 15 Million Global Monthly Users Engaged

Lucy Wen
StuDocu is an online community where university and college students can exchange study resources, ask their peers questions, and get answers. Their community has members in over 60 countries, spanning 17 languages, with over 15 million monthly active users on their marketplace.  StuDocu’s digital community consi…

How Creativeo More Than Doubled Their Open Rates in 30 Days

Alex Heurich
Creativeo helps businesses clarify their brand’s message and grow their business. They do this by helping their clients implement the StoryBrand Marketing Framework.  Recognizing the core of an effective marketing strategy is the ability to connect and engage with your customers. When emails do not reach their in…

How Notion Switched to Customer.io 8 Days Before Their Annual Renewal

Alex Heurich
Notion is an all-in-one workspace where you can write, plan, collaborate, and get organized. Notion strives to create a simple, beautiful, and easy-to-use product for their customers, which is one of the main reasons why they switched to Customer.io. They needed an automated marketing platform that matches their product:…

How Timetastic Increased Their Free Trial Conversion Rate With Customer.io

Alex Heurich
Timetastic is the paperless way to track employee’s time off with an up-to-date record of absences, so you can plan better and work smarter. Every new company starts with a trial and then has the option to upgrade to a paid account. To increase more paid customers, Timetastic knew they had to create a better trial experi…

How Purple Carrot Went from Updating Its Ad Audiences Every 90 Days to Every Hour

Purple Carrot is a 100% plant-based subscription meal service that delivers healthy meals right to your doorstep every week. Purple Carrot’s vision is to create a world where plant-based eating is a mainstream choice to improve health, the environment, and animal welfare. Before Customer.io Ad Audience Sync Digital adver…
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