TryHackMe’s 10% Monthly Revenue Growth

Lucy Wen
TryHackMe is an independent online learning platform started in November 2018 that is training over ½ a million people on cybersecurity. Their focus is on product development and teaching people everything from the fundamentals to complex topics so they can secure careers in cybersecurity.  When TryHackMe first …

How Mido Lotto Hit the Jackpot with 3X Conversion with SMS

Lucy Wen
The Challenge Needing to create programmatic nurture campaigns to build trust and convert users into paying customers The Fix Experimentation with SMS as a messaging channel and creating onboarding campaigns based on user behavior The Result Mido Lotto saw a 3x conversion rate with dor…

A Journey in Deliverability: How DoSomething Increased Their Open Rate by 180%

Lucy Wen
DoSomething is the largest youth-led organization dedicated to activating young adults to change the world for the better through social change. Their social impact programming has mobilized millions of members from clothing half of America’s youth in homeless shelters, cleaning up millions of cigarette butts from the s…

How StuDocu Keeps Their 15 Million Global Monthly Users Engaged

Lucy Wen
StuDocu is an online community where university and college students can exchange study resources, ask their peers questions, and get answers. Their community has members in over 60 countries, spanning 17 languages, with over 15 million monthly active users on their marketplace.  StuDocu’s digital community cons…

How Creativeo More Than Doubled Their Open Rates in 30 Days

Alex Heurich
Creativeo helps businesses clarify their brand’s message and grow their business. They do this by helping their clients implement the StoryBrand Marketing Framework.  Recognizing the core of an effective marketing strategy is the ability to connect and engage with your customers. When emails do not reach their i…

How Notion Switched to Customer.io 8 Days Before Their Annual Renewal

Alex Heurich
Notion is an all-in-one workspace where you can write, plan, collaborate, and get organized. Notion strives to create a simple, beautiful, and easy-to-use product for their customers, which is one of the main reasons why they switched to Customer.io. They needed an automated marketing platform that matches their product…

How Timetastic Increased Their Free Trial Conversion Rate With Customer.io

Alex Heurich
Timetastic is the paperless way to track employee’s time off with an up-to-date record of absences, so you can plan better and work smarter. Every new company starts with a trial and then has the option to upgrade to a paid account. To increase more paid customers, Timetastic knew they had to create a better trial exper…

How Purple Carrot Went from Updating Its Ad Audiences Every 90 Days to Every Hour

Purple Carrot is a 100% plant-based subscription meal service that delivers healthy meals right to your doorstep every week. Purple Carrot’s vision is to create a world where plant-based eating is a mainstream choice to improve health, the environment, and animal welfare. Before Customer.io Ad Audience Sync Digital adver…

How Mailgun Uses Customer.io’s Audience Sync to Focus Their Efforts on What Matters

Mailgun is an industry-leading email service provider (ESP) with a developer centric focus and product offering. Founded in 2010, Mailgun uses the power of its email API combined with its deliverability services to ensure their customers are getting the highest rates of deliverability in the industry. Challenges with Ads…

How Mailgun Increased Their Customer Onboard Rate by 30%

Kyle Kramer
Mailgun sends billions of emails each month on behalf of their customers. Everything from transactional emails to marketing newsletters, while also providing other email deliverability solutions like Rapid Fire Throughput SLA and email validations. Mailgun has grown substantially, and with that growth, it has become mor…
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