How Wedio Uses Customer.io to Capture 26% of Their Total Revenue and Grow Their Marketplace

Lucy Wen
Wedio is an online marketplace connecting creators, filmmakers, and photographers with other people who want to lend and borrow equipment. Within their marketplace, they enable three types of members: Renters, Lenders, and Subscribers. Customer.io: No Negatives When Wedio set out to find a marketing messaging platf…

How Mysa Revved up their Revenue by 592% Through Email Marketing

Lucy Wen
Mysa makes smart high-voltage thermostats that allow their US and Canadian customers to have full control over the heating and cooling of their home all within the Mysa app. Their thermostats can be purchased online through their website.  Mysa was previously using Klaviyo to send their marketing messages but dec…

Locking Users into Segments to Unlock 20% of Monthly Upgrades

Lucy Wen
Guardio is a cyber security company that provides protection to users through a browser extension. Driven by the ideal that security software should be easy enough for our everyone to use, they develop creative tools and products to combat modern web and browser threats. Guardio offers a freemium model along with a paid …

How Spotahome became 5x more efficient with Customer.io

Lucy Wen
Spotahome is an online platform where people can book short-term and long-term home rentals. Working in 28 countries across Europe, they meet renters in the digital age by enabling every step of the process to be done 100% online. They offer in-person verifications on properties to ensure that each listing is up to their…

How Olivia Doubled their Onboarding Activation Rate

Lucy Wen
Olivia helps people spend smart and save more. Powered by AI, this financial advisor app analyzes their customers’ spending habits and delivers personalized recommendations on how to live well for less. The Challenge Operating on a marketing messaging platform with less-than-ideal testing capabilities, worksp…

Why Demand Curve Trusts Customer.io Over Anyone Else

Lucy Wen
Demand Curve is dedicated to teaching companies, from startups to enterprise-sized businesses, the best of modern marketing techniques. They are on a mission to equip companies who don’t have the traditional resources by designing tailored growth programs that teach their clients everything from content marketing, landin…

TryHackMe’s 10% Monthly Revenue Growth

Lucy Wen
TryHackMe is an independent online learning platform started in November 2018 that is training over ½ a million people on cybersecurity. Their focus is on product development and teaching people everything from the fundamentals to complex topics so they can secure careers in cybersecurity.  When TryHackMe first j…

How Mido Lotto Hit the Jackpot with 3X Conversion with SMS

Lucy Wen
The Challenge Needing to create programmatic nurture campaigns to build trust and convert users into paying customers The Fix Experimentation with SMS as a messaging channel and creating onboarding campaigns based on user behavior The Result Mido Lotto saw a 3x conversion rate with dorm…

A Journey in Deliverability: How DoSomething Increased Their Open Rate by 180%

Lucy Wen
DoSomething is the largest youth-led organization dedicated to activating young adults to change the world for the better through social change. Their social impact programming has mobilized millions of members from clothing half of America’s youth in homeless shelters, cleaning up millions of cigarette butts from the st…

How StuDocu Keeps Their 15 Million Global Monthly Users Engaged

Lucy Wen
StuDocu is an online community where university and college students can exchange study resources, ask their peers questions, and get answers. Their community has members in over 60 countries, spanning 17 languages, with over 15 million monthly active users on their marketplace.  StuDocu’s digital community consi…
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