To make data-driven decisions, you need to do more than collect a bunch of data. A centralized system for managing customer data, like Customer.io Data Pipelines (CDP), puts the info where it can actually be used.  Integrating the tools in your martech stack with CDP streamlines data management, enhances customer…

Customer data is the cornerstone of personalized messaging. The more effectively you can capture and leverage information about who your customers are and what they do, the more effectively you can engage them with targeted messages.  But messaging automation is more than just customer data. Your business itself …

In recent years, the global online community has become (understandably) increasingly concerned with privacy and how data is collected, used, and shared. First-party data, or, data that your company collects directly from its audience, is going to play an even more important role in the next era of marketing strategy.&nb…

Your data warehouse is indispensable for business intelligence and analytics. It’s also stuffed with information that could supercharge your marketing, sales, customer service, and even finance teams. But data warehouses are built for analytics, not operations, and they’re optimized for processing power, not speed. So va…

Send customer data to all the tools you use with just one integration. For the past decade, we’ve helped companies use their data to connect with their customers. We’ve seen it all! From companies juggling dozens of data sources to startups losing control of their data as their business scales. Not to mention, hearing…

If I had to pick an unsung hero of marketing campaigns, it would be customizing emails with data from a third-party API. Essentially, APIs let different applications “talk” to each other by passing data. With a third-party API, you simply set up an action in your workflow to retrieve data from the API, and then you can u…

What do you know about your customers?  Scratch that, here’s a better question: what do you know you know about your customers? The fact is, you have access to loads of customer data: who they are, what they like, how they behave. But if that info isn’t unified, coherent, and easily accessible across your organiz…