Data-driven, personalized messaging: it’s the cornerstone of a marketing strategy that drives engagement, conversions, and long-term value. You’re already personalizing your messages with your customer data, right? (If not, get started already!) But if you’re not leveraging your business data too, you’re leaving a lot on…

By the end of 2024, third-party cookies will be blocked by default on all major browsers, including Chrome. That’s a victory for consumer privacy, as privacy advocates have been pressing Google to phase out third-party cookies for years. But advertising without cookies will also force brands to pivot away from a key info…

When it comes to connecting with your customers, data unlocks the kind of personalization that drives meaningful engagement. And as a marketer, you know that better engagement equals more conversions, higher revenue, and (kudos to you!) marketing success. Enter custom objects, a powerful feature for any marketer looki…

Data is the cornerstone of personalized messaging. The more effectively you can capture data about who your customers are and what they do, the more you can engage them with targeted messages. That’s where custom objects can make all the difference. Custom objects allow you to orchestrate your data to reach the right …

To fully harness the potential of your customer data, you need a customer data platform (CDP) that’s both flexible and powerful. That’s where Data Pipelines comes in. Whether you’re seeking scalable pricing and more control or are simply looking to consolidate your tech stack, Data Pipelines can help you optimize your…

When you get a marketing message that uses your name in the greeting, you know the brand has taken time to personalize their messaging. But there’s a big difference between Hi {FirstName} and an experience genuinely tailored to you.  That’s where real-time personalization comes in. Powered by data, real-time p…

In recent years, the world has become increasingly concerned with privacy and how data is collected, used, and shared. This heightened awareness has reshaped the landscape of data-driven practices, emphasizing the importance of responsible data collection and usage. Against this backdrop, first-party and zero-party …

Customers today expect personalized experiences. They expect your communication to be relevant to their particular needs and delivered at just the right moment. Companies looking to deliver on those expectations must develop a deep understanding of each customer and have the tools to turn those insights into action. F…

You collect a great deal of data about your customers. But how much of it do you actually use? Turning it into business value requires that your data be unified, coherent, and easily accessible across your organization. If it isn’t, you’re missing the insights hidden in that information. That’s where a customer data plat…

Lead-capture forms have long been a staple of B2B marketing, and for good reason: they provide an easy way for businesses to attract, nurture and convert potential customers into long-term advocates. How you build your forms—and the data you collect behind the scenes—has a big impact on how effectively sales and marke…