Capturing a new lead is the spark that ignites your customer journey. For B2B companies, a lead-capture form is where that adventure begins. You might have forms for gated content, demo requests, sales inquiries, or newsletter signups—just to name a few.  Yet, one tricky aspect of all lead-capture forms exists be…

First, you have the vision. Then you transform it into a real, tangible product. And finally, people use it—one of the most gratifying parts of startup life! Now you need to market your product to attract more customers.  Crafting your marketing strategy involves a lot of unknowns: Who are your best customers? Wh…

To make smart decisions with data, it’s not enough to gather a bunch of information. You need a system that organizes data in a place where it can actually be used. That’s where a customer data platform (CDP) comes in. CDPs make it easy to connect all the tools used by your marketing, customer success, sales, and prod…

Customer.io is a data company. We live and breathe data all day, every day. And we know that all our customers are, at the end of the day, data companies as well — no matter what industry or type of business, data is at the core of how companies succeed. That’s why ensuring the security of all the data we handle is a fou…

Customer.io’s new customer data platform (CDP) moves into general availability with data warehouse destinations, reverse ETL, and unlimited API calls in 2023. Data Pipelines is now available for general access, ready to connect your customer data to every product in your tech stack. With all your tools referencing the…

Your data warehouse is indispensable for business intelligence and analytics. It’s also stuffed with information that could supercharge your marketing, sales, customer service, and even finance teams. But data warehouses are built for analytics, not operations, and they’re optimized for processing power, not speed. So va…

Data Pipelines is now available in general access. Read more here. Send customer data to all the tools you use with just one integration. For the past decade, we’ve helped companies use their data to connect with their customers. We’ve seen it all! From companies juggling dozens of data sources to startups losing …

If I had to pick an unsung hero of marketing campaigns, it would be customizing emails with data from a third-party API. Essentially, APIs let different applications “talk” to each other by passing data. With a third-party API, you simply set up an action in your workflow to retrieve data from the API, and then you can u…

What do you know about your customers?  Scratch that, here’s a better question: what do you know you know about your customers? The fact is, you have access to loads of customer data: who they are, what they like, how they behave. But if that info isn’t unified, coherent, and easily accessible across your organiz…