Lead-capture forms have long been a staple of B2B marketing, and for good reason: they provide an easy way for businesses to attract, nurture and convert potential customers into long-term advocates. How you build your forms—and the data you collect behind the scenes—has a big impact on how e…

Capturing a new lead is the spark that ignites your customer journey. For B2B companies, a lead-capture form is where that adventure begins. You might have forms for gated content, demo requests, sales inquiries, or newsletter signups—just to name a few.  Yet, one tricky aspect of all le…

First, you have the vision. Then you transform it into a real, tangible product. And finally, people use it—one of the most gratifying parts of startup life! Now you need to market your product to attract more customers.  Crafting your marketing strategy involves a lot of unknowns: Who a…

If you’ve ever received an email that allowed you to reply to a comment directly from your inbox or experienced the thrill of a web-like browsing experience within your email, you’ve encountered AMP for email in action! Welcome to the world of Accelerated Mobile Pages (AMP), where emails become …

To make smart decisions with data, it’s not enough to gather a bunch of information. You need a system that organizes data in a place where it can actually be used. That’s where a customer data platform (CDP) comes in. CDPs make it easy to connect all the tools used by your marketing, custome…

Customer.io is a data company. We live and breathe data all day, every day. And we know that all our customers are, at the end of the day, data companies as well — no matter what industry or type of business, data is at the core of how companies succeed. That’s why ensuring the security of all t…

Customer.io’s new customer data platform (CDP) moves into general availability with data warehouse destinations, reverse ETL, and unlimited API calls in 2023. Data Pipelines is now available for general access, ready to connect your customer data to every product in your tech stack. With all …

When you and your team decide to create a Software Development Kit (SDK), you’re making a conscious choice to take on at least twice the work of a typical engineering team. Think of it like one of those book series that is six novels deep before you think you know all the characters (Spoiler ale…

List churn is a fact of life; even the most thoughtful opt-in process will misfire sometimes, and people’s preferences are always shifting. But when your unsubscribe rate climbs, it can put your entire messaging strategy at risk. So what is a “good” unsubscribe rate? Under 2% is generally co…

Authentic, personalized messaging is the secret ingredient in leading brands’ customer acquisition and retention strategy. The challenge is delivering the right message to the right person at the right time, and doing so at scale. A marketing automation platform (MAP) can be an indispensable too…