In email marketing, deliverability is a big deal. All your campaign performance KPIs — from open rates to CTRs to event lag and more — depend on your message landing in customers’ inboxes in the first place. So when you’re shopping for an ESP, the platform’s deliverability performance may be top…

Pastime is a startup on a mission to help older adults who are over 60 to stay socially active after retirement. By matching vetted older adults across the world in small-group video chats available around the clock, the company aims to foster meaningful connections and help retirees stay s…

What if the time your teams spend on rote marketing tasks could be transformed into high-value strategic work? What if your marketing campaigns landed at the ideal time for maximum engagement for every single customer? If you want to make it happen, it’s time to talk marketing automation. &…

Are you struggling to separate the red-hot leads from prospects that are just lukewarm? Lead scoring, or using customer characteristics and behaviors to predict who is more likely to convert, can help you target the right people with the right messages at the right time. You can use lead scores …

As marketers, we use dates in our emails all the time, from basics like copyright lines to making content personal and timely with dates specific to a customer’s activity.  But keeping dates current in your campaigns can be a lot of manual work. Even a small change, like updating your fo…

Picture a typical rom-com: it starts with a meet-cute, charts a budding relationship, and ends with the happy couple strolling into the proverbial sunset. Ever wonder what happens after the credits roll? If you look at the world from a lifecycle marketing perspective, you’ve already imagined the…

What emails should I be sending? This is a question I have heard probably over 100 times working in the email industry for over six years. As an in-house marketer, and email consultant, I work with brands both long-term to set up scalable automations and also with them on a one-off basis to revi…

Naomi West is a Product Marketing Manager at Parcel, the industry-leading email coding tool, which was recently acquired by Customer.io. You can also catch her writing about all things email on her personal blog. When you reach out to your subscribers, most often you’re looking for some form …

If you enjoy working on the front-end portion of websites and applications and want to join a remote team solving interesting problems, then Customer.io could be the right fit for you. Front-end engineers at Customer.io work on a range of exciting projects, including writing complex applicati…

Naomi West is a Product Marketing Manager at Parcel, the industry-leading email coding tool, which was recently acquired by Customer.io. You can also catch her writing about all things email on her personal blog. Video content can be engaging, fun, and a great way to show off your brand perso…