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How to Raise Retention with Data-driven Emails

by Janet Choi | Reading time: about 8 minutes

The energy was high at CloudApp’s Monday morning all-hands meeting. The sales team had closed a few large deals for the media and video sharing platform that week, and the entire company gathered to review revenue numbers.

But they were surprised...

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How to Figure Out Your Aha! Moment

Reading time: about 7 minutes

Have you heard of Facebook’s “7 friends in 10 days” rule?

Early on in the life of the company, the Growth team discovered that a Facebook user who added 7 friends within their first 10 days in the app was far more likely to stick around for the long...

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Lifecycle Emails Gone Awry

Reading time: about 6 minutes

Every run scored in baseball is worth one point, but not all runs are the same. An earned run occurs when the hitting team scores despite the fielding team’s best effort. An unearned run, on the other hand, is the result of an error by the defense...

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The Iceberg Theory of User Feedback

Reading time: about 8 minutes

There’s valuable feedback about your product and your business hidden beneath the surface.

Above the water sits the easily visible feedback: metrics you’re collecting in analytics tools, NPS survey responses, customer complaints, angry Twitter rants...

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