When is it okay to send an email without an unsubscribe link?
Pranav Kafle Email Marketing 13 Comments on When is it okay to send an email without an unsubscribe link?
A look at laws and regulations for email senders and what you need to know about cold emailing, marketing emails, and transactional emails
Steps for nailing your Black Friday emails (with examples)
As the kickoff to holiday shopping looms, ‘tis the season for a massive increase in email marketing. Not surprisingly, we see a significant uptick in emails sent from Customer.io on Black Friday and Cyber Monday.
In 2022, our customers sent over 145 million emails on Black Friday and 156 million on Cyber Monday. Combi…
The impact of iOS 17 on email marketers
Short answer: Little to no impact
Long answer: Continue reading
What makes iOS 17 unique?
You might be thinking, why are marketers so up in arms about the iOS 17 release compared to other operating systems released prior? What’s the panic? At the WWDC held in June, Apple teased its latest privacy features that f…
Engage your audience with interactive emails using AMP
If you’ve ever received an email that allowed you to reply to a comment directly from your inbox or experienced the thrill of a web-like browsing experience within your email, you’ve encountered AMP for email in action! Welcome to the world of Accelerated Mobile Pages (AMP), where emails become dynamic, interactive, and …
How to reduce unsubscribe rates
List churn is a fact of life; even the most thoughtful opt-in process will misfire sometimes, and people’s preferences are always shifting. But when your unsubscribe rate climbs, it can put your entire messaging strategy at risk.
So what is a “good” unsubscribe rate? Under 2% is generally considered ideal. If your ra…
Email Inspiration Guide
What emails should I be sending? Email marketing, when set up well, has the opportunity to build a strong relationship with any potential, or existing customer, all while being scalable — allowing you, as a business owner or marketer, to focus on other things while email works on your behalf. Within this guide, you’ll ge…
4 Tips for Writing Email for Humans
Raise your hand if you’ve ever been guilty of sounding like a robot while writing a marketing email.
Why do we do this? Well, reputation, for one thing. We don’t want ourselves (or our companies) to come across as too casual or flippant. Writing like a robot is safe and uncontroversial.
Writing like a human can…
Spread Joy with Your Shipment Confirmation Emails
As an introvert, I’ll never get over the mind-boggling awesomeness that is online shopping. The mere fact that I can do all my research, compare prices, purchase my item, and have it delivered TO MY DOOR without having to step into a store or speak to anybody is just magical.
One of the best moments in online shop…
Emails We Love: How TurboTax Makes Reminder Emails Sexy
Ahh, February. The season of love. And if you’re the proactive type, taxes.
Taxes are decidedly not sexy. They require us to do supremely unsexy things, like spend days compiling paperwork and hunting down receipts. They force us to dive deeply into our budgets and take long, hard looks at ourselves in the mirror. And…
In Defense of the Really Long Email
When companies begin formulating their email strategy, this question always comes up: How long should our emails be?
Surely, with decades of emailing under our belts, our society has figured out some formula, some equation, some something to help determine an ideal email length.
Yes, friends. You’ve come to the rig…
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