Skip to main content

The best colors for email marketing and how to use them

Alexa Hubley
As an email marketer, you likely spend weeks, or even months, carefully planning a segmented, personalized email marketing campaign. You’ll test and iterate on the perfect subject lines, craft compelling copy, and choose the calls to action (CTAs). But when it comes time to hit send, how can you be sure you’re using the …

When is it okay to send an email without an unsubscribe link?

A look at laws and regulations for email senders and what you need to know about cold emailing, marketing emails, and transactional emails

Steps for nailing your Black Friday emails (with examples)

Alexa Hubley
As the kickoff to holiday shopping looms, ‘tis the season for a massive increase in email marketing. Not surprisingly, we see a significant uptick in emails sent from Customer.io on Black Friday and Cyber Monday. In 2022, our customers sent over 145 million emails on Black Friday and 156 million on Cyber Monday. Combi…

The impact of iOS 17 on email marketers

Naomi West
Short answer: Little to no impact Long answer: Continue reading What makes iOS 17 unique? You might be thinking, why are marketers so up in arms about the iOS 17 release compared to other operating systems released prior? What’s the panic? At the WWDC held in June, Apple teased its latest privacy features that f…

How to reduce unsubscribe rates

Molly Murphy
List churn is a fact of life; even the most thoughtful opt-in process will misfire sometimes, and people’s preferences are always shifting. But when your unsubscribe rate climbs, it can put your entire messaging strategy at risk. So what is a “good” unsubscribe rate? Under 2% is generally considered ideal. If your ra…

Email Inspiration Guide

Naomi West
What emails should I be sending? Email marketing, when set up well, has the opportunity to build a strong relationship with any potential, or existing customer, all while being scalable — allowing you, as a business owner or marketer, to focus on other things while email works on your behalf. Within this guide, you’ll ge…

4 Tips for Writing Email for Humans

Raise your hand if you’ve ever been guilty of sounding like a robot while writing a marketing email. Why do we do this? Well, reputation, for one thing. We don’t want ourselves (or our companies) to come across as too casual or flippant. Writing like a robot is safe and uncontroversial. Writing like a human can…

Spread Joy with Your Shipment Confirmation Emails

As an introvert, I’ll never get over the mind-boggling awesomeness that is online shopping. The mere fact that I can do all my research, compare prices, purchase my item, and have it delivered TO MY DOOR without having to step into a store or speak to anybody is just magical. One of the best moments in online shop…

Emails We Love: How TurboTax Makes Reminder Emails Sexy

Customer.io
Ahh, February. The season of love. And if you’re the proactive type, taxes. Taxes are decidedly not sexy. They require us to do supremely unsexy things, like spend days compiling paperwork and hunting down receipts. They force us to dive deeply into our budgets and take long, hard looks at ourselves in the mirror. And…

In Defense of the Really Long Email

Customer.io
When companies begin formulating their email strategy, this question always comes up: How long should our emails be? Surely, with decades of emailing under our belts, our society has figured out some formula, some equation, some something to help determine an ideal email length. Yes, friends. You’ve come to the rig…