When companies begin formulating their email strategy, this question always comes up: How long should our emails be? Surely, with decades of emailing under our belts, our society has figured out some formula, some equation, some something to help determine an ideal email length. Yes, friends. You’ve come to the rig…

While many holiday campaigns rely on bad turkey or Santa puns to carry them through the season (scan your inbox now for a few examples), others use the holidays to truly shine — by offering just the right message, offer, or inspiration at just the right time to spread joy and reduce stress. Thrive Market is a health-c…

Cutting contact with people who didn’t convert after a trial means missed opportunities. Here’s how 15Five reengages users with a winback email campaign.

Analysis of an Email from the Paypal CEO to Andy Macmillan

We look at stats for usage of googles mail

We look at how to get your users to respond to you

We look at how the human brain responds to emails

We look at email and how to focus on benefits to the recipient

I talk about open rates we’ve gotten on our emails so far