It’s no secret that responsive emails are a must in today’s digitally-connected world. If you’re like 85% of people, you regularly check email on your phone. That means your customers do, too. As a result, the success of your email marketing depends on your emails working as they should across devices (including—and e…

In the web world, CSS takes the headache out of formatting, styling, and more. But when it comes to email, CSS can sometimes cause more headaches than it cures. The trick is to use CSS selectively—only when the benefits exceed the cost—and to do it in an email-friendly way. Keep in mind: CSS can take a lot of extra ef…

Images in emails can be your best friend and your worst enemy. On the one hand, they engage your audience with compelling visuals, amplify your brand identity, and compel clicks. On the other hand, they can cause unexpected problems and extra complications, resulting in loss of subscribers and missed conversions. You’…