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How We Work
How to Create an “Add to Calendar” Link for Your Emails
June 9, 2022
When attendees register for an event you’re hosting, a confirmation email is key in getting them to show up. You can bolster attendance by making it easy for guests to put the event on their calendars.
How the Best SaaS Companies Write Upgrade Emails that Convert
May 28, 2015
Upgrade emails increase conversions and sales. Use these 5 upgrade email templates to start boosting business growth today.
The frugal writer’s guide to making content work twice as hard
April 8, 2014
Recycle content from your blog, presentations, newsletters, and emails to make it work twice as hard with little to no extra effort
How to write emails people actually want to read
March 19, 2014
Five strategies for writing great emails people will read
Using color in your emails – what you need to know
March 13, 2014
Use this advice to add color to your emails and make them stand out from the crowd
Getting more people to click on your newsletter
December 11, 2013
Bulletproof buttons, focusing content, clear calls to action, and AIDA all help you get more people to click on your email newsletters
How to hire freelance writers
November 7, 2013
Ruben Gamez from Bidsketch talks about working with freelancers writing for his company. If you want to get better writing, maybe outsourcing to a professional writer is the way to go.
Designing for Email
August 28, 2013
Justine Jordan discusses her role at Litmus.com and how to be effective with your designs in email
FDR’s fireside chats
July 31, 2013
How president Franklin Delano Roosevelt connected with people at scale
Do you start with the design or the copy?
July 24, 2013
When’s the last time you heard someone get excited about the design process?
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