How to Create an “Add to Calendar” Link for Your Emails

When attendees register for an event you’re hosting, a confirmation email is key in getting them to show up. You can bolster attendance by making it easy for guests to put the event on their calendars.

How the Best SaaS Companies Write Upgrade Emails that Convert

Upgrade emails increase conversions and sales. Use these 5 upgrade email templates to start boosting business growth today.

The frugal writer’s guide to making content work twice as hard

Recycle content from your blog, presentations, newsletters, and emails to make it work twice as hard with little to no extra effort

How to write emails people actually want to read

Five strategies for writing great emails people will read

Using color in your emails – what you need to know

Use this advice to add color to your emails and make them stand out from the crowd

Getting more people to click on your newsletter

Bulletproof buttons, focusing content, clear calls to action, and AIDA all help you get more people to click on your email newsletters

How to hire freelance writers

Ruben Gamez from Bidsketch talks about working with freelancers writing for his company. If you want to get better writing, maybe outsourcing to a professional writer is the way to go.

Designing for Email

Justine Jordan discusses her role at and how to be effective with your designs in email

FDR’s fireside chats

How president Franklin Delano Roosevelt connected with people at scale

Do you start with the design or the copy?

When’s the last time you heard someone get excited about the design process?
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