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In-app messaging examples and best practices you won’t want to miss

There are many ways to communicate with your customers, but only one channel is guaranteed to reach them while they are actively engaged: in-app messaging. That’s likely one of the main reasons it was the fastest-growing channel in Customer.io in 2023. Not only did the number of brands using in-app messaging swell, but t…

An introduction to the Liquid template language

According to the State of Messaging Report 2023, 81% of brands find personalization important to their messaging strategy, and 73% say they plan on increasing their use of personalization tactics in 2024.  With more ways to connect with customers than ever, it’s no surprise that brands are turning to personalizat…

What is in-app messaging?

In-app is a powerful channel for reaching your customers with relevant messaging at precisely the right moment. Not only can it help you drive customers to engage more deeply with your brand, but it can close the loop on messages sent in other channels.  But what is in-app messaging, precisely? Also known as in-a…

Forwarded emails breaking? Here’s what to do

Your carefully designed HTML email lands in your customers’ inboxes looking pixel-perfect…and then they forward it. The text becomes messy. Pictures look damaged or resized. The spacing seems strange. Colors have changed. Even your call-to-action (CTA) buttons are broken. Yikes! What happened? Is it your HTML email co…

The ins and outs of message personalization with customer data

You know a lot about your customers—perhaps even more than you realize. From a customer’s name, language and location to their most visited page, purchase history, and app activity, the insights you can gather from your customer data are endless. It’s what you do with that insight that determines the depth of your custom…

3 Ways to Save Time with Dynamic Dates

As marketers, we use dates in our emails all the time, from basics like copyright lines to making content personal and timely with dates specific to a customer’s activity.  But keeping dates current in your campaigns can be a lot of manual work. Even a small change, like updating your footers, can take hours or e…

Email-ready video thumbnails: 3 steps, 30 seconds

Naomi West is a Product Marketing Manager at Parcel, the industry-leading email coding tool, which was recently acquired by Customer.io. You can also catch her writing about all things email on her personal blog. Video content can be engaging, fun, and a great way to show off your brand personality. But when you try t…

How to Create an “Add to Calendar” Link for Your Emails

When attendees register for an event you’re hosting, a confirmation email is key in getting them to show up. You can bolster attendance by making it easy for guests to put the event on their calendars.

How the Best SaaS Companies Write Upgrade Emails that Convert

Upgrade emails increase conversions and sales. Use these 5 upgrade email templates to start boosting business growth today.

The frugal writer’s guide to making content work twice as hard

Recycle content from your blog, presentations, newsletters, and emails to make it work twice as hard with little to no extra effort