Forwarded emails breaking? Here’s what to do
Your carefully designed HTML email lands in your customers’ inboxes looking pixel-perfect…and then they forward it. The text becomes messy. Pictures look damaged or resized. The spacing seems strange. Colors have changed. Even your call-to-action (CTA) buttons are broken. Yikes!
What happened? Is it your HTML email co…
The ins and outs of message personalization with customer data
You know a lot about your customers—perhaps even more than you realize. From a customer’s name, language and location to their most visited page, purchase history, and app activity, the insights you can gather from your customer data are endless. It’s what you do with that insight that determines the depth of your custom…
3 Ways to Save Time with Dynamic Dates
As marketers, we use dates in our emails all the time, from basics like copyright lines to making content personal and timely with dates specific to a customer’s activity.
But keeping dates current in your campaigns can be a lot of manual work. Even a small change, like updating your footers, can take hours or e…
Email-ready video thumbnails: 3 steps, 30 seconds
Naomi West is a Product Marketing Manager at Parcel, the industry-leading email coding tool, which was recently acquired by Customer.io. You can also catch her writing about all things email on her personal blog.
Video content can be engaging, fun, and a great way to show off your brand personality. But when you try t…
How to Create an “Add to Calendar” Link for Your Emails
When attendees register for an event you’re hosting, a confirmation email is key in getting them to show up. You can bolster attendance by making it easy for guests to put the event on their calendars.
How the Best SaaS Companies Write Upgrade Emails that Convert
Janet Choi Message Composing 12 Comments on How the Best SaaS Companies Write Upgrade Emails that Convert
Upgrade emails increase conversions and sales. Use these 5 upgrade email templates to start boosting business growth today.
The frugal writer’s guide to making content work twice as hard
Recycle content from your blog, presentations, newsletters, and emails to make it work twice as hard with little to no extra effort
How to write emails people actually want to read
Five strategies for writing great emails people will read
Using color in your emails – what you need to know
Use this advice to add color to your emails and make them stand out from the crowd
Getting more people to click on your newsletter
Bulletproof buttons, focusing content, clear calls to action, and AIDA all help you get more people to click on your email newsletters