Customer.io Blog
Engage your audience with interactive emails using AMP
If you’ve ever received an email that allowed you to reply to a comment directly from your inbox or experienced the thrill of a web-like browsing experience within your email, you’ve encountered AMP for email in action! Welcome to the world of Accelerated Mobile Pages (AMP), where emails become …
Our 10 favorite tools to integrate with our customer data platform
To make smart decisions with data, it’s not enough to gather a bunch of information. You need a system that organizes data in a place where it can actually be used. That’s where a customer data platform (CDP) comes in.
CDPs make it easy to connect all the tools used by your marketing, custome…
Protect your pearls: Customer.io’s data encryption strategy
Customer.io is a data company. We live and breathe data all day, every day. And we know that all our customers are, at the end of the day, data companies as well — no matter what industry or type of business, data is at the core of how companies succeed. That’s why ensuring the security of all t…
Data Pipelines is now open for all
Customer.io’s new customer data platform (CDP) moves into general availability with data warehouse destinations, reverse ETL, and unlimited API calls in 2023.
Data Pipelines is now available for general access, ready to connect your customer data to every product in your tech stack. With all …
Create SDKs and documentation that tell their own story
When you and your team decide to create a Software Development Kit (SDK), you’re making a conscious choice to take on at least twice the work of a typical engineering team. Think of it like one of those book series that is six novels deep before you think you know all the characters (Spoiler ale…
How to reduce unsubscribe rates
List churn is a fact of life; even the most thoughtful opt-in process will misfire sometimes, and people’s preferences are always shifting. But when your unsubscribe rate climbs, it can put your entire messaging strategy at risk.
So what is a “good” unsubscribe rate? Under 2% is generally co…
HubSpot vs. Mailchimp: Key Feature and Pricing Comparison
Authentic, personalized messaging is the secret ingredient in leading brands’ customer acquisition and retention strategy. The challenge is delivering the right message to the right person at the right time, and doing so at scale. A marketing automation platform (MAP) can be an indispensable too…
What Is reverse ETL? Your complete guide
Your data warehouse is indispensable for business intelligence and analytics. It’s also stuffed with information that could supercharge your marketing, sales, customer service, and even finance teams. But data warehouses are built for analytics, not operations, and they’re optimized for processi…
Customer.io Data Pipelines (CDP) is now available in early access
Data Pipelines is now available in general access. Read more here.
Send customer data to all the tools you use with just one integration.
For the past decade, we’ve helped companies use their data to connect with their customers. We’ve seen it all! From companies juggling dozens of data s…
Klar + Customer.io: Powering fintech in Mexico
Klar is revolutionizing Mexico’s personal finance industry. This startup serves up a transparent, free, and secure alternative to traditional credit and debit services: a 100% digital platform that promises credit decisions in just three minutes.
The company’s massive growth, spurred …