Customer.io Blog

Are you struggling to separate the red-hot leads from prospects that are just lukewarm? Lead scoring, or using customer characteristics and behaviors to predict who is more likely to convert, can help you target the right people with the right messages at the right time. You can use lead scores …

As marketers, we use dates in our emails all the time, from basics like copyright lines to making content personal and timely with dates specific to a customer’s activity.  But keeping dates current in your campaigns can be a lot of manual work. Even a small change, like updating your fo…

What emails should I be sending? This is a question I have heard probably over 100 times working in the email industry for over six years. As an in-house marketer, and email consultant, I work with brands both long-term to set up scalable automations and also with them on a one-off basis to revi…

Naomi West is a Product Marketing Manager at Parcel, the industry-leading email coding tool, which was recently acquired by Customer.io. You can also catch her writing about all things email on her personal blog. When you reach out to your subscribers, most often you’re looking for some form …

If you enjoy working on the front-end portion of websites and applications and want to join a remote team solving interesting problems, then Customer.io could be the right fit for you. Front-end engineers at Customer.io work on a range of exciting projects, including writing complex applicati…

Naomi West is a Product Marketing Manager at Parcel, the industry-leading email coding tool, which was recently acquired by Customer.io. You can also catch her writing about all things email on her personal blog. Video content can be engaging, fun, and a great way to show off your brand perso…

As the market leader in custom-printed apparel, RushOrderTees is all about personalization, and that extends to how they communicate with customers. They’re also dedicated innovators: they’ve often discovered and started using the newest Customer.io features weeks before they’re officially annou…

RushOrderTees can print your design on just about anything, fast. They provide a huge range of custom apparel, accessories, and more for individuals and organizations of all sizes, including Race for the Cure, Black Lives Matter, and the Philadelphia 76ers. And they’re famous for exceptional cus…

Personalizing the messages you send to customers is a powerful way to increase engagement and conversion, as well as reduce unsubscribe rates. One aspect of personalization that’s often overlooked is the channel customers prefer: email, SMS, or in-app messages. Reaching out based on the channels…

How much do you trust your co-workers? Can you truly rely on your team? At Customer.io, we create opportunities for our team members to build a high level of trust in one another. When our fellow Amis (teammates) are happy and collaborative, they’re enabled to do their best work! Research sup…