Customer.io Blog

It’s no secret that responsive emails are a must in today’s digitally-connected world. If you’re like 85% of people, you regularly check email on your phone. That means your customers do, too. As a result, the success of your email marketing depends on your emails working as they should acros…

Customers today expect personalized experiences. They expect your communication to be relevant to their particular needs and delivered at just the right moment. Companies looking to deliver on those expectations must develop a deep understanding of each customer and have the tools to turn those …

In the web world, CSS takes the headache out of formatting, styling, and more. But when it comes to email, CSS can sometimes cause more headaches than it cures. The trick is to use CSS selectively—only when the benefits exceed the cost—and to do it in an email-friendly way. Keep in mind: CSS …

Short answer: Little to no impact Long answer: Continue reading What makes iOS 17 unique? You might be thinking, why are marketers so up in arms about the iOS 17 release compared to other operating systems released prior? What’s the panic? At the WWDC held in June, Apple teased its late…

Images in emails can be your best friend and your worst enemy. On the one hand, they engage your audience with compelling visuals, amplify your brand identity, and compel clicks. On the other hand, they can cause unexpected problems and extra complications, resulting in loss of subscribers and m…

You know a lot about your customers—perhaps even more than you realize. From a customer’s name, language and location to their most visited page, purchase history, and app activity, the insights you can gather from your customer data are endless. It’s what you do with that insight that determine…

You collect a great deal of data about your customers. But how much of it do you actually use? Turning it into business value requires that your data be unified, coherent, and easily accessible across your organization. If it isn’t, you’re missing the insights hidden in that information. That’s …

Lead-capture forms have long been a staple of B2B marketing, and for good reason: they provide an easy way for businesses to attract, nurture and convert potential customers into long-term advocates. How you build your forms—and the data you collect behind the scenes—has a big impact on how e…

Capturing a new lead is the spark that ignites your customer journey. For B2B companies, a lead-capture form is where that adventure begins. You might have forms for gated content, demo requests, sales inquiries, or newsletter signups—just to name a few.  Yet, one tricky aspect of all le…

First, you have the vision. Then you transform it into a real, tangible product. And finally, people use it—one of the most gratifying parts of startup life! Now you need to market your product to attract more customers.  Crafting your marketing strategy involves a lot of unknowns: Who a…