Customer.io Blog

DoSomething is the largest youth-led organization dedicated to activating young adults to change the world for the better through social change. Their social impact programming has mobilized millions of members from clothing half of America’s youth in homeless shelters, cleaning up millions of c…

StuDocu is an online community where university and college students can exchange study resources, ask their peers questions, and get answers. Their community has members in over 60 countries, spanning 17 languages, with over 15 million monthly active users on their marketplace.  StuDocu…

At WWDC 2021, Apple announced Mail Privacy Protection. The new version of its Mail app, expected to be released in September, will ask users if it should load content (including tracking pixels) privately. That would protect the user’s privacy by hiding an actual user activity from the emai…

Note: Our crowdfunding round is currently live on Republic Hi there, I’m Colin, CEO of Customer.io. In a few short weeks, we’re planning to launch a Regulation-CF (Crowdfunding) round to raise money from our community, customers, and supporters. We’re a profitable company that …

Creativeo helps businesses clarify their brand’s message and grow their business. They do this by helping their clients implement the StoryBrand Marketing Framework.  Recognizing the core of an effective marketing strategy is the ability to connect and engage with your customers. When em…

“When is the best time to send my email?” has no shortage of answers out there. In fact, one of our most popular articles tackles this very question. Yet everyone imparts the same advice — figure it out for yourself. That’s the very beauty — and challenge — of emails, isn’t it? Their success hing…

Notion is an all-in-one workspace where you can write, plan, collaborate, and get organized. Notion strives to create a simple, beautiful, and easy-to-use product for their customers, which is one of the main reasons why they switched to Customer.io. They needed an automated marketing platform t…

How you approach the work is as important as what you ship. Want a masterclass in @UserOnboard ing? Try @CustomerIO. They asked about me, my company, and how I want to use the product and then highlighted where they used that info to customize the onboarding flow.. which is exactly w…

Once you’ve started to acquired users, you’ll want to build the perfect onboarding email series for your product very soon. Whether you’re a B2C product or a B2B SaaS platform, a well-thought-out product onboarding series can play a key role in turning your new users into lifelong paying custome…

When it comes to creating a successful email marketing campaign, many marketers often overlook one of the most essential components: the post-click experience. Neglecting this element plays a monumental role in the 70-90% bounce rate for landing pages. Post-click optimization ensures that the ema…