Oh, the other features you’ll ship if you focus on your product’s onboarding!

How you approach the work is as important as what you ship. Want a masterclass in @UserOnboard ing? Try @CustomerIO. They asked about me, my company, and how I want to use the product and then highlighted where they used that info to customize the onboarding flow.. which is exactly what their product was cre…

Building Your First Product Onboarding Email Campaign

Once you’ve started to acquired users, you’ll want to build the perfect onboarding email series for your product very soon. Whether you’re a B2C product or a B2B SaaS platform, a well-thought-out product onboarding series can play a key role in turning your new users into lifelong paying customers. In this guide, you…

What We Learned From Analyzing 50 Post-Welcome Emails

Janet Choi
We looked through 50 post-welcome emails to come up with a system for how to craft your own post-welcome emails, depending on business model, funnel position, and type of customer relationship.

Finding the Right Free Trial Length for Your User Experience

The best free trial balances setting the customer up for success with tactics to grow your business. Here’s how different trial length strategies affect this critical user experience.

Onboard Users to Success by Preparing Them for Liftoff

User liftoff is the first milestone in the user onboarding process that’s key to making customer success even possible and protects you from churn.

How to Trigger Product Usage that Sticks

Behavioral triggers are the motivational key to making habits that stick. Here’s how to apply behavioral design to retain users and make your product a success.

Don’t Get Funnel Vision: How to Preboard Your Customers To Success

Janet Choi
Overfocusing on funnels can distract from vital customer alignment. Here’s why you should preboard prospects by aligning your acquisition marketing efforts with an eye towards getting customers to wins in your product.

Lessons from an Epic Analysis of 50 Welcome Emails

Janet Choi
Your welcome email is a prime opportunity to create a loyal customer. We analyzed 50 welcome emails from B2B and B2C subscription services to uncover useful best practices.

How to Power User Onboarding with Small Wins

Janet Choi
To activate and onboard new users successfully, change their learning curve. Here’s how the psychological power of small wins can drive your engagement in this critical time period.

Why You Should Use Video in Onboarding Emails

Janet Choi
Combine video with email, and you have a powerful engagement system to unleash when onboarding new users. Why video is so effective and how to do it right.
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