Staying focused on your goals, leveraging campaign functionality, and optimizing your metrics will help you create lifecycle campaigns that convert and nurture your customers. 

Congratulations, you’re opening a brand new account with Customer.io! We know first hand the excitement that must be brewing to have the world of Customer.io right at your fingertips and a blank slate to make all your marketing automation dreams come true. Before you begin to build mind-blowing campaign workflows and …

How you approach the work is as important as what you ship. Want a masterclass in @UserOnboard ing? Try @CustomerIO. They asked about me, my company, and how I want to use the product and then highlighted where they used that info to customize the onboarding flow.. which is exactly what their product was crea…

Once you’ve started to acquired users, you’ll want to build the perfect onboarding email series for your product very soon. Whether you’re a B2C product or a B2B SaaS platform, a well-thought-out product onboarding series can play a key role in turning your new users into lifelong paying customers. In this guide, you’…

We looked through 50 post-welcome emails to come up with a system for how to craft your own post-welcome emails, depending on business model, funnel position, and type of customer relationship.

The best free trial balances setting the customer up for success with tactics to grow your business. Here’s how different trial length strategies affect this critical user experience.

User liftoff is the first milestone in the user onboarding process that’s key to making customer success even possible and protects you from churn.

Behavioral triggers are the motivational key to making habits that stick. Here’s how to apply behavioral design to retain users and make your product a success.

Overfocusing on funnels can distract from vital customer alignment. Here’s why you should preboard prospects by aligning your acquisition marketing efforts with an eye towards getting customers to wins in your product.

Your welcome email is a prime opportunity to create a loyal customer. We analyzed 50 welcome emails from B2B and B2C subscription services to uncover useful best practices.