Data for effective marketing isn't all about A/B testing, open rates, and Excel. Use data to inform marketing that really matters — to better tell your story, convey product value, and build a great user experience.
Slack alerts based on behavioral data arms you with information to create a great customer experience and turbocharge business growth. Here's how to create your own custom Slack app using Customer.io's Slack Actions.
We often look to behavioral economics as inspiration for email conversion techniques, but there's a larger behavioral marketing lesson to learn about human nature and user experience to apply to how we email.