There are many ways to communicate with your customers, but only one channel is guaranteed to reach them while they are actively engaged – in-app messages. We came up with some use cases and in-app messaging best practices to help you create messages that are a seamless part of the UX for mobile and web applications. …

As AI-branded technologies continue to proliferate (ChatGPT, anyone?), machine learning has become a hot topic in the marketing automation space. Companies can gather vast quantities of data about their customers, and finding shortcuts for using that intel is alluring. But it takes careful consideration to shine a light …

Are you struggling to separate the red-hot leads from prospects that are just lukewarm? Lead scoring, or using customer characteristics and behaviors to predict who is more likely to convert, can help you target the right people with the right messages at the right time. You can use lead scores to create data-driven segm…

Mailto links are easy to create – no coding required. With one click, your subscribers have an email draft with the send-to address, subject line, and body prefilled. They type a few words, hit send, and voila! Your right team gets the message instantly.

As the kickoff to holiday shopping looms, ‘tis the season for a massive increase in email marketing. Inbox providers report a 30% uptick in inbound email around Black Friday and Cyber Monday. As you’re prepping to join the chorus of messages hitting inboxes, don’t overlook a crucial component of a successful strategy: de…

To keep pace with their customers’ needs, RushOrderTees needs a marketing platform that matches their speed, flexibility, and innovative spirit. Today, with Customer.io in their tech stack, “you can’t do that” is a thing of the past.

Here’s how to reach out to people in the channel where they’re most likely to engage with you in Customer.io.

Data for effective marketing isn’t all about A/B testing, open rates, and Excel. Use data to inform marketing that really matters — to better tell your story, convey product value, and build a great user experience.

It’s a common, cringeworthy blunder to send emails greeting recipients with a ‘Hi [firstname]’. Here’s the simple approach to make sure you never make this offputting dynamic content mistake again!

What really makes push notifications effective? Mobile marketers are focusing on behavioral triggers to personalize messages that improve app retention. Here’s how.