Data for effective marketing isn't all about A/B testing, open rates, and Excel. Use data to inform marketing that really matters — to better tell your story, convey product value, and build a great user experience....

It's a common, cringeworthy blunder to send emails greeting recipients with a 'Hi [firstname]'. Here's the simple approach to make sure you never make this offputting dynamic content mistake again!...

What really makes push notifications effective? Mobile marketers are focusing on behavioral triggers to personalize messages that improve app retention. Here's how....

Slack alerts based on behavioral data arms you with information to create a great customer experience and turbocharge business growth. Here's how to create your own custom Slack app using Customer.io's Slack Actions....

When you have a mobile app, your users are just a thumb's swipe away from your product. Behavioral email is the perfect way to get your customers in the habit of using your app....

Email marketing expert Carl Sednaoui shares his best tips on working with Liquid to personalize emails in Customer.io...

People tend to prefer things that are more familiar. Here's how to leverage this familiarity principle in your email marketing to boost your brand, build trust with customers, and grow your business....

Email marketing involves a lot of information delivery. Here's how and why using concreteness in your messages will help engage, motivate, and convert readers....

We often fall into the trap of sending generic, overcrowded welcome messages. Here's how Clearbit delivers super relevant, helpful, and thus motivating, welcome emails using Customer.io....

We often look to behavioral economics as inspiration for email conversion techniques, but there's a larger behavioral marketing lesson to learn about human nature and user experience to apply to how we email....