There are many ways to communicate with your customers, but only one channel is guaranteed to reach them while they are actively engaged: in-app messaging. That’s likely one of the main reasons it was the fastest-growing channel in Customer.io in 2023. Not only did the number of brands using in-app messaging swell, but t…

When you get a marketing message that uses your name in the greeting, you know the brand has taken time to personalize their messaging. But there’s a big difference between Hi {FirstName} and an experience genuinely tailored to you.  That’s where real-time personalization comes in. Powered by data, real-time p…

Every brand that sells online knows this struggle: a carefully nurtured lead makes it all the way to the “place order” button… and then clicks away before completing the transaction. But don’t abandon hope when a customer abandons a cart! A timely, relevant follow-up message can transform those almost-there engagements i…

Are you struggling to separate the red-hot leads from prospects that are just lukewarm? Lead scoring, or using customer characteristics and behaviors to predict who is more likely to convert, can help you target the right people with the right messages at the right time. You can use lead scores to create data-driven segm…

Mailto links are easy to create – no coding required. With one click, your subscribers have an email draft with the send-to address, subject line, and body prefilled. They type a few words, hit send, and voila! Your right team gets the message instantly.

Here’s how to reach out to people in the channel where they’re most likely to engage with you in Customer.io.

Data for effective marketing isn’t all about A/B testing, open rates, and Excel. Use data to inform marketing that really matters — to better tell your story, convey product value, and build a great user experience.

It’s a common, cringeworthy blunder to send emails greeting recipients with a ‘Hi [firstname]’. Here’s the simple approach to make sure you never make this offputting dynamic content mistake again!

Slack alerts based on behavioral data arms you with information to create a great customer experience and turbocharge business growth. Here’s how to create your own custom Slack app using Customer.io’s Slack Actions.

When you have a mobile app, your users are just a thumb’s swipe away from your product. Behavioral email is the perfect way to get your customers in the habit of using your app.