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How to Build an Abandoned Cart Campaign in 5 Steps

Every brand that sells online knows this struggle: a carefully nurtured lead makes it all the way to the “place order” button… and then clicks away before completing the transaction. But don’t abandon hope when a customer abandons a cart! A timely, relevant follow-up message can transform those almost-there engagements i…

In-app messaging best practices

There are many ways to communicate with your customers, but only one channel is guaranteed to reach them while they are actively engaged – in-app messages. We came up with some use cases and in-app messaging best practices to help you create messages that are a seamless part of the UX for mobile and web applications. …

How to Create Hyper-Personalized Lead Scores

Jacob Zavita
Are you struggling to separate the red-hot leads from prospects that are just lukewarm? Lead scoring, or using customer characteristics and behaviors to predict who is more likely to convert, can help you target the right people with the right messages at the right time. You can use lead scores to create data-driven segm…

Mailto Links: 3 Simple Steps to Easier Engagement 

Mailto links are easy to create – no coding required. With one click, your subscribers have an email draft with the send-to address, subject line, and body prefilled. They type a few words, hit send, and voila! Your right team gets the message instantly.

Better Black Friday Engagement: 3 Steps to Boost Deliverability

As the kickoff to holiday shopping looms, ‘tis the season for a massive increase in email marketing. Inbox providers report a 30% uptick in inbound email around Black Friday and Cyber Monday. As you’re prepping to join the chorus of messages hitting inboxes, don’t overlook a crucial component of a successful strategy: de…

How RushOrderTees Fuels Success With Customer.io’s Flexibility

Gabriela Kustner
To keep pace with their customers’ needs, RushOrderTees needs a marketing platform that matches their speed, flexibility, and innovative spirit. Today, with Customer.io in their tech stack, “you can’t do that” is a thing of the past.

How to Automatically Identify a Customer’s Preferred Messaging Channel in Customer.io

Here’s how to reach out to people in the channel where they’re most likely to engage with you in Customer.io.

How to Pull Off Data-Informed Marketing that Matters

Data for effective marketing isn’t all about A/B testing, open rates, and Excel. Use data to inform marketing that really matters — to better tell your story, convey product value, and build a great user experience.

How to Fix That Embarrassing Email Personalization Mistake

Janet Choi
It’s a common, cringeworthy blunder to send emails greeting recipients with a ‘Hi [firstname]’. Here’s the simple approach to make sure you never make this offputting dynamic content mistake again!

The Keys to Smart Behavioral Push Notifications

What really makes push notifications effective? Mobile marketers are focusing on behavioral triggers to personalize messages that improve app retention. Here’s how.
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