When you get a marketing message that uses your name in the greeting, you know the brand has taken time to personalize their messaging. But there’s a big difference between Hi {FirstName} and an experience genuinely tailored to you.  That’s where real-time personalization comes in. Powered by data, real-time p…

Every brand that sells online knows this struggle: a carefully nurtured lead makes it all the way to the “place order” button… and then clicks away before completing the transaction. But don’t abandon hope when a customer abandons a cart! A timely, relevant follow-up message can transform those almost-there engagements i…

Are you struggling to separate the red-hot leads from prospects that are just lukewarm? Lead scoring, or using customer characteristics and behaviors to predict who is more likely to convert, can help you target the right people with the right messages at the right time. You can use lead scores to create data-driven segm…

Mailto links are easy to create – no coding required. With one click, your subscribers have an email draft with the send-to address, subject line, and body prefilled. They type a few words, hit send, and voila! Your right team gets the message instantly.

Here’s how to reach out to people in the channel where they’re most likely to engage with you in Customer.io.

When you have a mobile app, your users are just a thumb’s swipe away from your product. Behavioral email is the perfect way to get your customers in the habit of using your app.

People tend to prefer things that are more familiar. Here’s how to leverage this familiarity principle in your email marketing to boost your brand, build trust with customers, and grow your business.

We often look to behavioral economics as inspiration for email conversion techniques, but there’s a larger behavioral marketing lesson to learn about human nature and user experience to apply to how we email.

Use the power of reasons, because they motivate. How to write emails and calls to action that reliably convince and convert more people.

The curse of knowledge is a cognitive bias that hampers communication. By understanding the science of memory, you can overcome the curse to create persuasive email marketing.