The immediacy of SMS marketing creates a unique sense of urgency that can make for a very effective campaign. But SMS compliance mistakes can cost your business a bundle, so it pays to be cautious when crafting your SMS strategy.  Note: This article is for educational purposes only, and …

Your carefully designed email lands in your customers’ inboxes looking pixel-perfect…and then they forward it. It might come through as a mangled mess: images are broken or resized, spacing looks weird, colors have changed—even your bulletproof buttons could be broken. Yikes. What happened?…

Customer.io has acquired Gist, an in-app messaging solution that lets you display embedded experiences such as welcome messages, feature announcements, and carousels within mobile and web apps.  In our research about building in-app messaging functionality, we learned our customers w…

Once your carefully-designed email goes out into the world, there are all kinds of factors outside your control that affect how it looks in each customer’s inbox. Dark mode is one culprit that can throw a wrench into your branding, not to mention legibility.  While it may be a headache f…

After further investigating the compromised OpenSea email addresses incident, we have learned today that the email addresses from five other customers were also provided to the same external bad actor.  We know this was a result of the deliberate actions of a senior engineer who had an a…

Wedio is an online marketplace connecting creators, filmmakers, and photographers with other people who want to lend and borrow equipment. Within their marketplace, they enable three types of members: Renters, Lenders, and Subscribers. Customer.io: No Negatives When Wedio set out to find a…

When attendees register for an event you’re hosting, a confirmation email is key in getting them to actually show up. And you can bolster attendance even more by making it easy for guests to put the event on their calendars. That’s where an add-to-calendar link comes in. While your event plat…

Studies show that Gmail represents over 36% of the email market share — so making sure your emails hit Gmail inboxes is crucial to reaching your customers.  There are some important metrics that Gmail doesn’t send to your automated messaging platform. Without that data, you could miss criti…

When you hit “send” on a campaign, do you know how many of your emails will actually land in customers’ inboxes? If you’re not using email verification, you may be shouting into a void.  You can wind up with undeliverable email addresses in your list for many reasons. Customers make typo…

Emails should never be sent to people who did not sign up for them — that’s a sure way to get your emails marked as spam, which can eventually tank your domain reputation. Using double opt-in helps ensure your readers have enthusiastically agreed to receive your messages — and that produces h…