Beyond customer data: harness your business data with Custom Objects
Customer data is the cornerstone of personalized messaging. The more effectively you can capture and leverage information about who your customers are and what they do, the more effectively you can engage them with targeted messages.
But messaging automation is more than just customer d…
What is first-party data and why is it important?
In recent years, the global online community has become (understandably) increasingly concerned with privacy and how data is collected, used, and shared. First-party data, or, data that your company collects directly from its audience, is going to play an even more important role in the next era…
What Is Reverse ETL? Your Complete Guide
Your data warehouse is indispensable for business intelligence and analytics. It’s also stuffed with information that could supercharge your marketing, sales, customer service, and even finance teams. But data warehouses are built for analytics, not operations, and they’re optimized for processi…
Customer.io Data Pipelines (CDP) is now available in early access
Data Pipelines is now available in general access. Read more here.
Send customer data to all the tools you use with just one integration.
For the past decade, we’ve helped companies use their data to connect with their customers. We’ve seen it all! From companies juggling dozens of data s…
Klar + Customer.io: Powering Fintech in Mexico
Klar is revolutionizing Mexico’s personal finance industry. This startup serves up a transparent, free, and secure alternative to traditional credit and debit services: a 100% digital platform that promises credit decisions in just three minutes.
The company’s massive growth, spurred …
7 Ways to Get Value From Customer.io Fast
Ready to find out how you can achieve personalized, data-driven messaging at scale with Cutomer.io? We’re ready to help!
Your 14-day free trial is the perfect time to put the platform through its paces and discover all the possibilities. This curated selection of how-tos will help you g…
How to Build an Abandoned Cart Campaign in 5 Steps
Every brand that sells online knows this struggle: a carefully nurtured lead makes it all the way to the “place order” button… and then clicks away before completing the transaction. But don’t abandon hope when a customer abandons a cart! A timely, relevant follow-up message can transform those …
How Musora Combats Churn with Customer.io
Musora is all about making the world a more harmonious place through music. Serving close to 200,000 online learners, the brand offers great teachers, top-quality lessons, and student-centered online communities. Musora’s suite of apps teach students drums (drumeo), piano (pianote), guitar (guit…
How to Enrich Your Emails With Third-Party API Data
If I had to pick an unsung hero of marketing campaigns, it would be customizing emails with data from a third-party API. Essentially, APIs let different applications “talk” to each other by passing data. With a third-party API, you simply set up an action in your workflow to retrieve data from t…
Customer.io Named a Leader in Marketing Automation
G2 has released its Spring 2023 Awards, recognizing the top-performing software companies in multiple categories. G2 recognized Customer.io in seven categories, including being named a Leader in Marketing Automation and Transactional Email, as well as a High Performer for Mobile Marketing. …