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Customer.io Blog

Building a martech stack: the why and how

The marketing technology landscape is massive and rapidly expanding. In fact, over 1,100 applications were added to the Marketing Technology supergraphic in just one year between 2022 and 2023—and for good reason. Brands are awash in more messaging channels and data than ever, making it increasi…

How Goody improved message conversion rates by 2.7x with minimal developer support

Rachel Welt
Goody is an all-in-one platform for employee, client, and sales gifting, with a dynamic marketing team whose needs have grown with the startup. Throughout their growth, one thing has remained constant—email is a critical channel for revenue. That is what led Goody to Customer.io. They needed a n…

Do’s and don’ts of re-engagement emails for better deliverability

Ah, re-engagement emails. They provide a powerful opportunity to reignite your subscriber’s interest in your company and a chance to better connect with your audience. Yet, as an email marketing pro, you know that email re-engagement is not without its challenges. You want to avoid damaging t…

What is first-party data and why is it important?

Molly Murphy
In recent years, the world has become increasingly concerned with privacy and how data is collected, used, and shared. This heightened awareness has reshaped the landscape of data-driven practices, emphasizing the importance of responsible data collection and usage. Against this backdrop, f…

The secret to successful omnichannel marketing? Personalization

If you want to connect with your customers, you’ll need to reach them where they are. The trouble is that people are all over the place—receiving messages in their inboxes, texts, mobile apps, and even physical mail. That’s why brands need to take advantage of every channel to communicate, tailo…

Steps for nailing your Black Friday emails (with examples)

Alexa Hubley
As the kickoff to holiday shopping looms, ‘tis the season for a massive increase in email marketing. Not surprisingly, we see a significant uptick in emails sent from Customer.io on Black Friday and Cyber Monday. In 2022, our customers sent over 145 million emails on Black Friday and 156 mill…

How to create your own Spotify Wrapped campaign 

If you use Spotify, you’re likely among the legions of customers who eagerly await the release of your Spotify Wrapped round-up each December. It’s that day when, after a year of grazing in Spotify’s music and podcast catalog, you’re served up a snazzy analysis of your listening habits for the p…

18 transactional email examples we love and why

Transactional emails are the unsung heroes of your marketing strategy. These messages are informative, timely, and personal—helping customers get to know your brand, services, and products better.  Transactional emails are delivered throughout the entire customer lifecycle, and every …

Your guide to personalized, multi-channel mobile onboarding 

Molly Murphy
Over 200 billion mobile apps are downloaded each year (source), yet 25% are opened only once (source). You spend a lot of time and money acquiring new customers, so how do you ensure your mobile app isn’t consigned to the dustbin? Effective mobile onboarding can make all the difference. When …

Tips, tricks, and best practices for creating responsive emails

Alexa Hubley
It’s no secret that responsive emails are a must in today’s digitally-connected world. If you’re like 85% of people, you regularly check email on your phone. That means your customers do, too. As a result, the success of your email marketing depends on your emails working as they should acros…