Musora is all about making the world a more harmonious place through music. Serving close to 200,000 online learners, the brand offers great teachers, top-quality lessons, and student-centered online communities. Musora’s suite of apps teach students drums (drumeo), piano (pianote), guitar (guit…

If I had to pick an unsung hero of marketing campaigns, it would be customizing emails with data from a third-party API. Essentially, APIs let different applications “talk” to each other by passing data. With a third-party API, you simply set up an action in your workflow to retrieve data from t…

G2 has released its Spring 2023 Awards, recognizing the top-performing software companies in multiple categories. G2 recognized Customer.io in seven categories, including being named a Leader in Marketing Automation and Transactional Email, as well as a High Performer for Mobile Marketing. …

You have many messaging channels you can use to drive customers into your app, like email, SMS, and push. But once they’re actually using your app, are you engaging them with personalized content? Thoughtful in-app messages are a crucial component of your omnichannel messaging strategy. It can c…

There are many ways to communicate with your customers, but only one channel is guaranteed to reach them while they are actively engaged – in-app messages. We came up with some use cases and in-app messaging best practices to help you create messages that are a seamless part of the UX for mobile…

With the average inbox containing hundreds or thousands of unread emails and spam filters churning away, getting eyeballs on your marketing messages gets more and more difficult. That’s why push notifications are so powerful: they’re urgent, immediate, and highly visible. But they also come with…

Top brands know that personalized, engaging messaging is the key to winning and retaining customers. But getting the right message to the right person at the right time — at scale! — typically requires a marketing automation platform (MAP). MAPs help you target precise audience segments, automat…

As our new CMO, Jason brings over ten years of experience from numerous high-growth organizations like Dropbox, Podium, and BetterCloud, where he has served in senior marketing leadership roles. He has helped develop successful B2B marketing strategies and established those companies as market l…

What do you know about your customers?  Scratch that, here’s a better question: what do you know you know about your customers? The fact is, you have access to loads of customer data: who they are, what they like, how they behave. But if that info isn’t unified, coherent, and easily acce…

Livestorm’s end-to-end video engagement platform is changing the face of online events. Meetings, webinars, conferences, and more — Livestorm makes it easy for organizations to create wow-worthy live experiences online. From bleeding-edge startups to enterprise giants like Sony, the platform con…