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How to Trigger Product Usage that Sticks

by Janet Choi | Reading time: about 7 minutes

Calm app daily reminder setting Meditation, like any healthy habit, takes repetition to stick. But while the folks behind Calm, a meditation and mindfulness app, knew their product’s core value was helping people to learn and build a meditation practice—initially they didn’t put...

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User Retention Emails, from Day 0 to Day 90

Reading time: about 4 minutes

Retention. It’s all about saving customers who are about to churn, right?


Retention efforts start way at the beginning. From signup and onwards, healthy user retention involves proactive work—on product, marketing, analytics, and support. Email...

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