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Onboard Users to Success by Preparing Them for Liftoff

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Happy families are all alike; every unhappy family is unhappy in its own way.

That’s the first line of Leo Tolstoy’s novel Anna Karenina, but it’s also the basis of an influential concept that’s come to be known to mathematicians and startup entrepreneurs...

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The Cost of Keeping Your Customers

Reading time: about 5 minutes

Acquiring customers is addictive. Launching a Facebook ad, sending a targeted email promotion, hosting a webinar, and then witnessing your customer count go up feels really good. There’s that quick dopamine burst validating the effort put into your...

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How to Trigger Product Usage that Sticks

Reading time: about 7 minutes

Calm app daily reminder setting Meditation, like any healthy habit, takes repetition to stick. But while the folks behind Calm, a meditation and mindfulness app, knew their product’s core value was helping people to learn and build a meditation practice—initially they didn’t put...

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