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How to Design Your Invoice Emails

by Shayla Price | Reading time: about 6 minutes

The invoice is a critical message in the customer experience.

Beyond accuracy, what also matters is the design.

A poorly designed invoice email can cause customer confusion and even frustration. This pain point then could lead to a bottleneck in your payment collection.

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Transactional Email Best Practices to Strengthen Your Lifecycle Campaigns

Reading time: about 7 minutes

What makes an effective transactional email?

This question rests on a lot of marketing managers’ minds. The correct answer can increase your open and click-through rates. In return, gaining your business more customer engagement and possibly sales.

While no right or wrong answer exists, there are a few transactional email best practices you can try. It’s up to your team to experiment and figure out the right formula for your customers.

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How Transactional Emails Add Value to Your Lifecycle Marketing

Reading time: about 6 minutes

It’s the boring things that matter most.

Broccoli isn’t appealing, yet it gives you that much-needed calcium and fiber.

Squats seem mundane and repetitive on leg day, but you’ll gain strength.

This principle holds true in email marketing, too.

While marketing emails are fun and sometimes flashy, it’s the overlooked transactional emails that deliver value to your lifecycle marketing.

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