How Our Remote Company Works on Trust Batteries

Savannah White
How much do you trust your co-workers? Can you truly rely on your team? At Customer.io, we create opportunities for our team members to build a high level of trust in one another. When our fellow Amis (teammates) are happy and collaborative, they’re enabled to do their best work! Research sup…

Disability Inclusion: How Remote Work Saved My Career

Elizabeth Tancreti
Did you know that for 96 percent of people with severe disabilities, their disability isn’t readily apparent? And nearly one in four adults lives with a cognitive, physical, or emotional disability. The unfortunate reality is that many of these individuals are barred from the workplace becaus…

5 Ways Hunter Amps Up Engagement With Segmentation

Gabriela Kustner
Hunter helps people find professional email addresses and use them to make meaningful business connections. After just seven years in business, the company has over 3 million users, several distinct products, and a variety of audience personas. And they do it all with a small-but-mighty three-pe…

Why the single source of truth is not the answer (for real-time use cases)

Matthew Newhook
The dream of a single source of truth might sound compelling, but it’s just that: a dream. And it’s not even the right dream. The fact is, businesses have multiple data sources, and that’s okay. In fact, it can be healthy: it reflects the multi-faceted reality of how businesses and data function…

Remote Onboarding Process for New Hires

Savannah White
All companies offer an onboarding experience for new hires. The focus is usually on orienting new employees with company policies and work expectations. No one wants a stale, outdated, and lonely onboarding experience that focuses too much on policies and not enough on culture and connection.&nb…

5 Tips to Level Up Your Campaigns

Nancy Baron
Creating campaigns that effectively move customers along in the lifecycle is part art and part science. With smart planning and leveraging all the tools at your disposal, you can craft personalized journeys that convert. Here are five practical tips to help you level up your campaigns in Custome…

Introducing Mobile and Web In-App Messaging

Brian Thomas
Today, we’re launching in-app messaging as a new channel for sending notifications within web and mobile apps! In-app messaging lets you speak to folks directly within your app experience, while they’re engaged, rather than landing in an inbox or as mobile notification where it can be easily …

Welcoming Parcel, the best coding platform for email

Colin Nederkoorn
Customer.io has acquired Parcel, the best coding platform for creating emails. Parcel remains a standalone product with an expanded community (free) plan. Parcel’s email coding experience is available as an experimental feature in Customer.io starting today. Anyone who has written email code …

How to Measure Push Performance (Hint: It’s Not Open Rates)

Slater Smith
Measuring your campaigns’ performance is a critical part of marketing, but push notifications can throw your usual KPI targets for a loop. That’s because many marketers see much lower open rates for push compared to emails. If this sounds like you, you may have found yourself asking questions li…

7 Content Tips for Better SMS Engagement

Jess Cvija
SMS offers fast engagement, an intimate connection, and a strong sense of urgency. For many brands, it’s a marketer’s dream! But building a successful campaign can be tricky at first, especially for email marketers accustomed to generous character limits. These seven tips can help you create cam…
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