Call-and-Response: Using Responsive Design in HTML Emails

Customer.io
Do you check email on your phone? If you’re like most people—85%, according to 99Firms—the answer is yes. And your customers are in the same boat: opening your emails on their phones and tablets as well as their desktops.  That means your conversion rate depends on your email looking great on every device! There…

How to Make CSS Play Nice in HTML Emails (Without Breaking Everything)

Customer.io
In the web world, CSS takes the headache out of formatting, styling, and more. But when it comes to email, CSS can cause more headaches than it cures. The trick is to use CSS selectively—only when the benefits exceed the cost—and to do it an email-friendly way. It’s important to know that CSS can take a lot of extra …

March Release Notes

This month, we focused on giving you control over all the data stored and generated by Customer.io with a new interface for data warehouse integrations, helping you export and use your Customer.io data in your business intelligence stack.  Read on to learn more about this and other features we shipped last month…

Building Our Brand’s Visual Style

Last month, we made a significant (and much-needed) update to our website. The visuals of our previous brand were outdated, generic, and forced. Our visual style was created by repurposing elements from our logo. We used primarily open-source illustration and icon libraries. The visuals did not represent our custom…

Can Product Designers Redesign a Brand?

We redesigned our website! It was no small feat, requiring months of work from our marketing and design teams. It’s still a work in progress, but it’s something I can be proud to share with customers and friends. When we started working on the redesign, we only had product designers, no brand designers, on the team. …

Update on our European Availability Zone

After the European Court of Justice (CJEU) announced the invalidation of the Privacy Shield Framework last summer, Customer.io implemented Standard Contractual Clauses (SCC) to allow for the lawful transfer of data for our EU customers. If you’re an EU customer and require an executed Standard Contractual Clause…

Custom Reporting Solutions with Professional Services

Bill Miksich
A new customer recently made the switch away from Salesforce Marketing Cloud. In Customer.io, it is much easier for them to build campaigns and send newsletters, but they missed one thing from SFMC. They used to have the ability to schedule a daily campaign and newsletter metrics overview email. In Customer.io, performa…

February Release Notes

This month, we continued on our quest to help you capture and convert leads with a new Facebook Lead Ads integration. This integration builds on our release from last month, when we added a new type of workspace that lets you add leads—people you know only by their email address. Read on to learn more about this and eve…

Building a Space for Feedback, One Gif at a Time

Customer.io has teams spread across the globe. That’s awesome, but it can also present unique challenges. With people managers and their teams spanning 5 continents and more timezones than we can count on both hands and feet, we wanted to create a simple way to give and solicit feedback regularly. We use a weekly compan…

Pairing Pair-fection

Joe Purdy
This post started as an internal document written by our Senior Site Reliability Engineer, Joe Purdy. In it he describes his personal approach to pairing (including, but not limited to, pair programming). We hope this helps you in your own work, whether or not you’re an engineer. What is pair programming? Tradi…
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