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Lead-capture form best practices for collecting actionable data

Nimira Medve
Lead-capture forms have long been a staple of B2B marketing, and for good reason: they provide an easy way for businesses to attract, nurture and convert potential customers into long-term advocates. How you build your forms—and the data you collect behind the scenes—has a big impact on how e…

10 ways to get better data from your lead-capture forms

Nimira Medve
Capturing a new lead is the spark that ignites your customer journey. For B2B companies, a lead-capture form is where that adventure begins. You might have forms for gated content, demo requests, sales inquiries, or newsletter signups—just to name a few.  Yet, one tricky aspect of all le…

Why your startup needs a customer data platform

Dee Ali
First, you have the vision. Then you transform it into a real, tangible product. And finally, people use it—one of the most gratifying parts of startup life! Now you need to market your product to attract more customers.  Crafting your marketing strategy involves a lot of unknowns: Who a…

Engage your audience with interactive emails using AMP

If you’ve ever received an email that allowed you to reply to a comment directly from your inbox or experienced the thrill of a web-like browsing experience within your email, you’ve encountered AMP for email in action! Welcome to the world of Accelerated Mobile Pages (AMP), where emails become …

Our 10 favorite tools to integrate with our customer data platform

To make smart decisions with data, it’s not enough to gather a bunch of information. You need a system that organizes data in a place where it can actually be used. That’s where a customer data platform (CDP) comes in. CDPs make it easy to connect all the tools used by your marketing, custome…

Protect your pearls: Customer.io’s data encryption strategy

Customer.io is a data company. We live and breathe data all day, every day. And we know that all our customers are, at the end of the day, data companies as well — no matter what industry or type of business, data is at the core of how companies succeed. That’s why ensuring the security of all t…

Data Pipelines is now open for all

Customer.io’s new customer data platform (CDP) moves into general availability with data warehouse destinations, reverse ETL, and unlimited API calls in 2023. Data Pipelines is now available for general access, ready to connect your customer data to every product in your tech stack. With all …

10 objects use cases to leverage all of your data

Cameron HayGlass
Data: it’s the fuel that drives business. And when it comes to connecting with your customers, data unlocks the kind of personalization that drives meaningful engagement. You may already be using customer data to personalize your messaging, but are you using your business data too?  Usin…

Create SDKs and documentation that tell their own story

When you and your team decide to create a Software Development Kit (SDK), you’re making a conscious choice to take on at least twice the work of a typical engineering team. Think of it like one of those book series that is six novels deep before you think you know all the characters (Spoiler ale…

How to reduce unsubscribe rates

List churn is a fact of life; even the most thoughtful opt-in process will misfire sometimes, and people’s preferences are always shifting. But when your unsubscribe rate climbs, it can put your entire messaging strategy at risk. So what is a “good” unsubscribe rate? Under 2% is generally co…
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