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Customer.io Blog

Customer.io has a new look

Companies have a lot to say to their customers. In the last year alone, we delivered over 38 billion messages across channels like email, push, in-app, and SMS to help our customers achieve their goals. We’re on a mission to transform the way companies communicate with customers. Our platform ha…

How WIN Reality enhanced their marketing strategy by centralizing customer engagement

Rachel Welt
VR companies seek to enhance their marketing strategies as virtual reality (VR) evolves into a more sophisticated industry, tool, and marketing channel. WIN Reality, a sports technology startup, is no exception. By merging the world of virtual reality with real-world training for baseball and so…

Salesforce vs. Marketo: feature and pricing comparison

Balancing scale and personalization is the great struggle of modern marketing. You want to reach as many customers as possible, but you also know that making each interaction personal is the gateway to conversion. So, how do you strike a balance? The answer lies in your ability to easily and int…

6 lifecycle emails that’ll elevate your engagement game

Lifecycle emails are a powerful tool for engaging and retaining your audience. By sending targeted, personalized emails at critical points in a customer’s journey, you can keep them interested, informed, and eager to continue interacting with your brand. But, businesses often get stuck in the…

How to create a powerful lifecycle marketing strategy in 5 simple steps

Today, marketing isn’t just about conversions—it’s about relationships. And to build strong and lasting relationships with your customers, you need a smart lifecycle marketing strategy.  But what exactly is a lifecycle marketing strategy? Simply put, it’s the process of nurturing custome…

Lifecycle marketing: Driving engagement across the customer journey

Picture a typical rom-com: it starts with a meet-cute, charts a budding relationship, and ends with the happy couple strolling into the proverbial sunset. Ever wonder what happens after the credits roll? If you look at the world from a lifecycle marketing perspective, you’ve already imagined the…

The developer’s guide to custom objects

Data-driven, personalized messaging: it’s the cornerstone of a marketing strategy that drives engagement, conversions, and long-term value. You’re already personalizing your messages with your customer data, right? (If not, get started already!) But if you’re not leveraging your business data to…

The essential guide to DMARC policies for marketers and email developers

Mike Auldredge
Email spoofing, phishing scams, and other cybercrimes are more prevalent than ever before. That’s why email authentication has become an increasingly important aspect of email marketing and communication. The Domain-based Message Authentication, Reporting, and Conformance (DMARC) protocol is one…

Marketing for fintech: 8 strategies to drive conversions

Striking the right balance between compliance and innovation is the foundation of fintech marketing success. Not only do US-based fintech brands need to comply with SEC regulations, but the fintech market is growing—and competition for consumer attention is expanding right along with it. A stron…

ZEN.COM boosts active users by 50% through targeted user segmentation and a strong value proposition

Rachel Welt
In an era of increased mobile shopping and banking from smartphones, ZEN.COM, a global fintech company, aims to make shopping, money exchange, and daily financial management more secure by streamlining them into a single mobile app. Serving over 500,000 users, ZEN.COM has seen explosive growth i…