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HubSpot vs. Marketo feature and pricing comparison

Brands have an ever-mounting array of opportunities to target customers with relevant, engaging messages—and a massive amount of data they can use to do so. To capitalize on data-driven marketing strategies, you need sophisticated tools for automation, personalization, and multi-channel messagin…

How to create a mobile marketing strategy: 9 tips for success

Molly Murphy
Before every household had a computer and every consumer had a phone, brands had to rely on broad marketing efforts to reach their audiences. A TV ad during a popular TV show, a billboard on a busy street…old-school tactics got a brand’s message in front of millions of eyeballs. But often, only …

How BallerTV used multi-channel personalization to up-level their marketing

Rachel Welt
Meet BallerTV, the leader in youth sports coverage with live streams, replays, and highlights of top youth sporting events. As a rapidly scaling business, BallerTV needs to reach various targeted audiences with precision timing across multiple channels to continue their growth. That’s where Cust…

Push notification metrics: How to measure performance

Slater Smith
Push notifications play a key role in mobile app marketing, and brands are taking note. According to our State of Messaging Report, there was a 49% year-over-year increase in brands using push to reach customers in 2023. That’s a significant leap—and a testament to the effectiveness of push noti…

An introduction to mobile app personalization with in-app messaging

When your customer opens your mobile app, they’re stepping (virtually) into your company’s front door. You can leave them to meander on their own—but if you want deeper engagement, mobile app personalization is your chance to give them a VIP experience.  Imagine a customer walking into a…

How to migrate from Segment to Data Pipelines: 4 steps for success

Matt Johnson
To fully harness the potential of your customer data, you need a customer data platform (CDP) that’s both flexible and powerful. That’s where Data Pipelines comes in. Whether you’re seeking scalable pricing and more control or are simply looking to consolidate your tech stack, Data Pipelines …

Mobile messaging trends for 2024: What marketers need to know

Things are constantly changing in marketing. What might be a best practice one year has completely changed the next. That’s one of the reasons marketing is such an exciting field to work in. When you look at marketing trends year-over-year, you can see how innovation leads to disruption, action,…

Forwarded emails breaking? Here’s what to do

Your carefully designed HTML email lands in your customers’ inboxes looking pixel-perfect…and then they forward it. The text becomes messy. Pictures look damaged or resized. The spacing seems strange. Colors have changed. Even your call-to-action (CTA) buttons are broken. Yikes! What happened…

Navigating the new email sending requirements for Google and Yahoo

Mike Auldredge
Updated 2/6/24 On October 3rd, 2023, both Gmail and Yahoo announced updates to their sender requirements to minimize the amount of spam received by users. These changes will go into effect in February 2024, marking a significant step in ensuring a safer and more secure email environment for a…

Dunning emails: tips, tricks, and a template for success

Overdue payments. Outstanding invoices. Billing errors. What do all three have in common? For one, they’re contributors to churn—the nemesis of SaaS and subscription companies everywhere. But most importantly, they’re all easily mitigated by dunning emails. Dunning emails, also known as payme…