As AI-branded technologies continue to proliferate (ChatGPT, anyone?), machine learning has become a hot topic in the marketing automation space. Companies can gather vast quantities of data about their customers, and finding shortcuts for using that intel is alluring. But it takes careful consi…

How people consume content has radically changed in the 15 years since the first iPhone was released. We don’t just carry a phone in our pockets — our entire digital lives travel on that device. And that means an ongoing seismic shift for when, how, and where brands reach their customers. While …

Are you struggling to separate the red-hot leads from prospects that are just lukewarm? Lead scoring, or using customer characteristics and behaviors to predict who is more likely to convert, can help you target the right people with the right messages at the right time. You can use lead scores …

As marketers, we use dates in our emails all the time, from basics like copyright lines to making content personal and timely with dates specific to a customer’s activity.  But keeping dates current in your campaigns can be a lot of manual work. Even a small change, like updating your fo…

Picture a typical rom-com: it starts with a meet-cute, charts a budding relationship, and ends with the happy couple strolling into the proverbial sunset. Ever wonder what happens after the credits roll? If you look at the world through a lifecycle marketing perspective, you’ve already imagined …

What emails should I be sending? This is a question I have heard probably over 100 times working in the email industry for over six years. As an in-house marketer, and email consultant, I work with brands both long-term to set up scalable automations and also with them on a one-off basis to revi…

Naomi West is a Product Marketing Manager at Parcel, the industry-leading email coding tool, which was recently acquired by Customer.io. You can also catch her writing about all things email on her personal blog. When you reach out to your subscribers, most often you’re looking for some form …

If you enjoy working on the front-end portion of websites and applications and want to join a remote team solving interesting problems, then Customer.io could be the right fit for you. Front-end engineers at Customer.io work on a range of exciting projects, including writing complex applicati…

As the kickoff to holiday shopping looms, ‘tis the season for a massive increase in email marketing. Inbox providers report a 30% uptick in inbound email around Black Friday and Cyber Monday. As you’re prepping to join the chorus of messages hitting inboxes, don’t overlook a crucial component of…

Naomi West is a Product Marketing Manager at Parcel, the industry-leading email coding tool, which was recently acquired by Customer.io. You can also catch her writing about all things email on her personal blog. Video content can be engaging, fun, and a great way to show off your brand perso…