Customer.io Blog

The email that doesn’t make it to the inbox is like the proverbial tree that falls in the forest with nobody around to hear it – what’s the point? One of the eternal quests of email marketers is to stay out of the spam folder. Still, deliverability, while at the heart of all email communication, …

We’re taking a page from the great user onboarding teardowns of Samuel Hulick to walk through how Asana handles new user registration, onboarding, and email flow. Along the way, you’ll learn how Asana: gets the most out of the persuasion principle of social proof writes utility subject lines man…

Here’s an interesting scenario. Let’s say you have the chance to win $200 if a coin toss lands on on heads, but if it came up tails, you’d lose $100. Would you take that bet? Most people wouldn’t. Nobel-winning psychologist Daniel Kahneman poses a similar question to both his students and other c…

Thinkful teaches people programming and design through online, project-driven courses and 1-on-1 mentorship sessions with experts. Founded in 2012, Thinkful boasts a stellar 70% graduation rate for its classes. The power of relationships is integral to Thinkful’s success in getting people to …

Upgrade emails are your bread and butter messages. They help convince and remind people to convert and upgrade from free to paid accounts and to higher plan tiers. Before we dive into one of the most important types of emails for your business, a reminder: if you really want to grow conversions a…

People always want to believe that their creation speaks for itself. Thanks to this Field of Dreams “build it and they will come” mentality (plus an irrational fear of coming off as spammy), there’s often a startling disconnect between how much thought and investment goes into building a product …

“Because you’re worth it.” This famous slogan by the cosmetic company L’Oréal’s uses one of the most powerful words in persuasive copywriting — “because.” Humans crave reasons and resolutions. Ever since you are a small child, you want to know “why?” The master of persuasion, Robert Cialdini, exp…

Sure, welcome emails are vital. They help acquire that critical feeling of trust that anchors a stronger customer relationship. Research by ReturnPath even shows that welcome messages not only boost engagement but predict long-term subscriber behavior and revenue potential. But the blank page is …

“Hello. My name is Inigo Montoya. You killed my father. Prepare to die.” You might not realize it, but this famous quote from the Spanish swordsman in The Princess Bride has all the ingredients you need to make great welcome emails. Hello — the Greeting My name is Inigo Montoya. You killed my fa…

This week, I chatted with Carl Sednaoui, an email marketing consultant and co-founder of MailCharts, a tool e-commerce marketers use to uncover their next email move. We decided to go back to the basic building blocks of email marketing: newsletters and drip campaigns. This is a great introductio…