Customer.io Blog

You are cursed. You overestimate how much people understand you. It’s that simple. Psychologist Elizabeth Newton’s 1990 study is a perfect example of how the curse works its counterproductive ways. She split people up into two groups — tappers and listeners. Tappers chose a song from a list of 25…

Say hello to Ami, our fine feathered mascot! Mascots may seem like a silly concern for a business but they can be powerful images. They’re eye-catching and convey personality, which helps companies stand out. Take it from Reddit co-founder Alexis Ohanian, who notably designed the Reddit alien an…

The Nobel-Prize winning physicist Richard Feynman spent his life unravelling questions of science and mysteries of the universe — including the behavior of ants. He would perform afternoon-long experiments, waiting for ants to find sugar he’d laid out, to understand how they knew where to go. …

Kildare Escoto is the best performing salesman in a North Carolina optometry business. When Wharton Business School professor Adam Grant walks into that eye care office posing as a mystery shopper, Kildare doesn’t give the hard sell. He doesn’t show off cool shades or push hip frames in Grant’s f…

The candy store is designed to be a wonderland. It’s an experience constructed for the senses — vibrant colors, rainbow flavors, syrupy smells that transcend wrappers, and the indulgent promise of sugar. How could children and sweet tooths not feel glee when encountering wall-to-wall delights? Cr…

For the first year of Customer.io, we made our own logo. After some traction in the marketplace and money in the bank, we decided to work with a professional designer to give our company an identity. But let’s start this story a bit earlier. What did we do before we hired a logo designer? Are you…

Think back to your first job out of school. Were you totally out of your depth? The part of my first job that made me anxious was trying reach new prospects to win their business. Everyone in the office could tell when it was phone call time. I would work myself up and go in to the conference roo…

After 2 years of running Customer.io in New York City, we left the Big Apple. At the end of May, I wrote about our move to becoming a distributed company. Even though we’re all distributed, it still felt important to have a home for our company. Our headquarters had to serve a few different purpo…

Hi! Time for another monthly (ish) newsletter. So many tickets, so little time! What’s the ticket volume been like? In the last 30 days we’ve had 938 “conversations” with customers, right around the same as the 30 day period before it. For contrast, though, the month of June had about 750 convers…

A couple of weeks ago I got an email from Steve from Statuspage.io: From: Steve Subject: karma based marketing I’ve been thinking more about this lately and re-read your blog post. Out of curiosity, what are you guys still (or what have you started) doing that you’d qualify as karma based mark…