Staying focused on your goals, leveraging campaign functionality, and optimizing your metrics will help you create lifecycle campaigns that convert and nurture your customers. 

If you are a subscription box company, you know that end-of-the-year gift giving will generate a significant part of your revenue for your business. But how can you turn one-off purchases into sustainable recurring revenue? Most, if not all, of your retention marketing is primarily focused on your paying, active subscri…

Your job to convert more people doesn’t stop with the email. A guest post from Instapage shares how you can optimize the post-click experience through the landing page for stronger email marketing success.

Smart lifecycle email campaigns account for future inactivity and abandonment. Here’s how Blue Apron prevents derailment with an invisible railroad of emails that keep customers on track.

How do you create effective lifecycle emails that send the right message to the right person at the right time? Surprisingly, we learned a helpful approach from a D&D Dungeon Master.

The free trial period and soon after is a prime window to activate product abandoners. When you use these reengagement tactics in your emails, they’ll go from lost causes to vital customers.

Automating account management for low-touch customers using helpful lifecycle emails provides a better experience for customers who usually wouldn’t get personal attention and increases profitability.

Successful activation of your users is the key to achieving meaningful growth. Here’s our walkthrough for unearthing your product’s Aha! moment and how to bring more users to it.

Lifecycle emails are hard to get right, but there are simple mistakes that you can avoid. Here’s a walkthrough of some real-life examples and how to apply some lessons from their missteps.

Cognitive biases don’t just impact users. Learn how marketers and product managers can rein in automation bias, survivorship bias, and the illusion of validity for better decision-making.