Acquiring new customers can feel exciting—that rush when you see your customer count shoot up after a marketing campaign can be addictive. But if you want to drive long-term growth, you need to look further than that initial thrill—you must focus on customer retention. That’s because your business grows more effectively …

Your acquisition strategies have paid off, and you’ve gained a new customer! Now what? Your next touchpoint sets the stage for your entire relationship moving forward: your onboarding series. From onboarding emails to mobile onboarding messages, the content and timing of these communications can transform a customer from…

If your customer retention efforts focus only on new customers or saving those about to churn, you’re missing the big picture. Retention starts at the beginning of the relationship—and lasts through the entire customer journey. Let’s dig into the what and why of retention marketing with seven customer retention examples …

Everybody appreciates a warm welcome, including your customers. A welcome email is typically one of the very first messages a customer receives from you, and it’s your chance to start building a long-lasting relationship from the start. Developing a strong welcome email template sets the foundation for making a winning f…

So, you’ve acquired a new customer—time to celebrate, right? Hang on a minute. Just because someone’s come on board doesn’t mean they’ll stick around. In fact, new customers need just as much attention as leads if you want them to stay engaged for the long term. To bring them fully onboard, you need an activation email—t…

Successful activation of your users is the key to achieving meaningful growth. Here’s our walkthrough for unearthing your product’s Aha! moment and how to bring more users to it.

Lifecycle emails are a powerful tool for engaging and retaining your audience. By sending targeted, personalized emails at critical points in a customer’s journey, you can keep them interested, informed, and eager to continue interacting with your brand. But, businesses often get stuck in the trap of using email exclu…

Today, marketing isn’t just about conversions—it’s about relationships. And to build strong and lasting relationships with your customers, you need a smart lifecycle marketing strategy.  But what exactly is a lifecycle marketing strategy? Simply put, it’s the process of nurturing customers throughout their entire…

Picture a typical rom-com: it starts with a meet-cute, charts a budding relationship, and ends with the happy couple strolling into the proverbial sunset. Ever wonder what happens after the credits roll? If you look at the world from a lifecycle marketing perspective, you’ve already imagined the sequel: a satisfying, end…

Striking the right balance between compliance and innovation is the foundation of fintech marketing success. Not only do US-based fintech brands need to comply with SEC regulations, but the fintech market is growing—and competition for consumer attention is expanding right along with it. A strong fintech marketing strate…