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Aha moment examples and how-tos for long-term engagement

Successful activation of your users is the key to achieving meaningful growth. Here’s our walkthrough for unearthing your product’s Aha! moment and how to bring more users to it.

6 lifecycle emails that’ll elevate your engagement game

Lifecycle emails are a powerful tool for engaging and retaining your audience. By sending targeted, personalized emails at critical points in a customer’s journey, you can keep them interested, informed, and eager to continue interacting with your brand. But, businesses often get stuck in the trap of using email exclu…

How to create a powerful lifecycle marketing strategy in 5 simple steps

Today, marketing isn’t just about conversions—it’s about relationships. And to build strong and lasting relationships with your customers, you need a smart lifecycle marketing strategy.  But what exactly is a lifecycle marketing strategy? Simply put, it’s the process of nurturing customers throughout their entire…

Lifecycle marketing: Driving engagement across the customer journey

Picture a typical rom-com: it starts with a meet-cute, charts a budding relationship, and ends with the happy couple strolling into the proverbial sunset. Ever wonder what happens after the credits roll? If you look at the world from a lifecycle marketing perspective, you’ve already imagined the sequel: a satisfying, end…

Marketing for fintech: 8 strategies to drive conversions

Striking the right balance between compliance and innovation is the foundation of fintech marketing success. Not only do US-based fintech brands need to comply with SEC regulations, but the fintech market is growing—and competition for consumer attention is expanding right along with it. A strong fintech marketing strate…

Do’s and don’ts of re-engagement emails for better deliverability

Ah, re-engagement emails. They provide a powerful opportunity to reignite your subscriber’s interest in your company and a chance to better connect with your audience. Yet, as an email marketing pro, you know that email re-engagement is not without its challenges. You want to avoid damaging the high domain reputation …

The secret to successful omnichannel marketing? Personalization

If you want to connect with your customers, you’ll need to reach them where they are. The trouble is that people are all over the place—receiving messages in their inboxes, texts, mobile apps, and even physical mail. That’s why brands need to take advantage of every channel to communicate, tailoring messages based on eac…

How to create your own Spotify Wrapped campaign 

If you use Spotify, you’re likely among the legions of customers who eagerly await the release of your Spotify Wrapped round-up each December. It’s that day when, after a year of grazing in Spotify’s music and podcast catalog, you’re served up a snazzy analysis of your listening habits for the past year. Not only does Sp…

7 Ways to Get Value From Customer.io Fast

Ready to find out how you can achieve personalized, data-driven messaging at scale with Cutomer.io? We’re ready to help!  Your 14-day free trial is the perfect time to put the platform through its paces and discover all the possibilities. This curated selection of how-tos will help you get immediate value from Cu…

How Your ESP Affects Your Deliverability: The Real Story

Want high deliverability rates? While your ESP has a role to play, the power is mostly in your hands. Learn how to take control of inbox placement.