5 Tips to Level Up Your Campaigns
Staying focused on your goals, leveraging campaign functionality, and optimizing your metrics will help you create lifecycle campaigns that convert and nurture your customers.
How to Optimize the Post-Click Experience for Your Email Marketing Campaigns
Your job to convert more people doesn’t stop with the email. A guest post from Instapage shares how you can optimize the post-click experience through the landing page for stronger email marketing success.
The Elements of a Great Activation Email Campaign
The free trial period and soon after is a prime window to activate product abandoners. When you use these reengagement tactics in your emails, they’ll go from lost causes to vital customers.
The Magic of Automating Account Management for Customers
Automating account management for low-touch customers using helpful lifecycle emails provides a better experience for customers who usually wouldn’t get personal attention and increases profitability.
How to Figure Out Your Aha! Moment
Successful activation of your users is the key to achieving meaningful growth. Here’s our walkthrough for unearthing your product’s Aha! moment and how to bring more users to it.
3 Cognitive Biases Stunting Your Growth
Cognitive biases don’t just impact users. Learn how marketers and product managers can rein in automation bias, survivorship bias, and the illusion of validity for better decision-making.
Best Practices for Implementing NPS Surveys
A practical guide with everything you need to know for how to run successful NPS surveys to reduce churn, increase retention, and grow your business.
How To Use Your NPS Survey Results to Boost Retention
“The power of the net promoter score is not the number but what you do with it to improve customer relationships. We’ve rounded up ideas to inspire your follow-ups to NPS feedback.”
Why Email Marketing Powers Your Business
Email generates the highest ROI for marketers, but there’s way more to its power. Read why it’s the top communication channel and what that means for growing your business.
Avoid the Cookie-Cutter Approach to Email Marketing to Increase Conversions
Copying what other companies do isn’t a reliable email marketing technique. For VideoBlocks, it’s A/B testing that results in actual knowledge they can use.