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5 Tips to Level Up Your Campaigns

Staying focused on your goals, leveraging campaign functionality, and optimizing your metrics will help you create lifecycle campaigns that convert and nurture your customers. 

How to Optimize the Post-Click Experience for Your Email Marketing Campaigns

Your job to convert more people doesn’t stop with the email. A guest post from Instapage shares how you can optimize the post-click experience through the landing page for stronger email marketing success.

The Elements of a Great Activation Email Campaign

The free trial period and soon after is a prime window to activate product abandoners. When you use these reengagement tactics in your emails, they’ll go from lost causes to vital customers.

The Magic of Automating Account Management for Customers

Automating account management for low-touch customers using helpful lifecycle emails provides a better experience for customers who usually wouldn’t get personal attention and increases profitability.

3 Cognitive Biases Stunting Your Growth

Cognitive biases don’t just impact users. Learn how marketers and product managers can rein in automation bias, survivorship bias, and the illusion of validity for better decision-making.

Why Email Marketing Powers Your Business

Email generates the highest ROI for marketers, but there’s way more to its power. Read why it’s the top communication channel and what that means for growing your business.

Avoid the Cookie-Cutter Approach to Email Marketing to Increase Conversions

Copying what other companies do isn’t a reliable email marketing technique. For VideoBlocks, it’s A/B testing that results in actual knowledge they can use.

Increase Your Email Opens by 30% in 1 Minute

Even if your usual email open rates is as high as 40%, that means over half your subscribers haven’t seen your message. Here’s how you can get 30% more opens.

The Psychology of Upgrade Emails: Make Something to Lose

People hate to lose more than they love to gain. Learn how to use the psychology of loss aversion in email marketing to boost your SaaS conversions and upgrades.

Email is User Experience

Emails aren’t a bolt-on to your product, service, or business. They are part of your customer’s user experience. How to treat your email as UX.