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Increase Your Email Opens by 30% in 1 Minute

Even if your usual email open rates is as high as 40%, that means over half your subscribers haven’t seen your message. Here’s how you can get 30% more opens.

The Psychology of Upgrade Emails: Make Something to Lose

People hate to lose more than they love to gain. Learn how to use the psychology of loss aversion in email marketing to boost your SaaS conversions and upgrades.

Email is User Experience

Emails aren’t a bolt-on to your product, service, or business. They are part of your customer’s user experience. How to treat your email as UX.

Email Marketing Basics: Newsletters and Drip Campaigns

We review of 2 of the most popular types of email marketing campaigns, newsletters and drip emails. What they are, when to use them, and other pro-tips.