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The essential guide to DMARC policies for marketers and email developers

Mike Auldredge
Email spoofing, phishing scams, and other cybercrimes are more prevalent than ever before. That’s why email authentication has become an increasingly important aspect of email marketing and communication. The Domain-based Message Authentication, Reporting, and Conformance (DMARC) protocol is one of the most widely used m…

Navigating the new email sending requirements for Google and Yahoo

Mike Auldredge
Updated 2/6/24 On October 3rd, 2023, both Gmail and Yahoo announced updates to their sender requirements to minimize the amount of spam received by users. These changes will go into effect in February 2024, marking a significant step in ensuring a safer and more secure email environment for all users. As an email s…

Do’s and don’ts of re-engagement emails for better deliverability

Ah, re-engagement emails. They provide a powerful opportunity to reignite your subscriber’s interest in your company and a chance to better connect with your audience. Yet, as an email marketing pro, you know that email re-engagement is not without its challenges. You want to avoid damaging the high domain reputation …

Why You Should Verify Your Emails

Jp Valery
When you hit “send” on a campaign, do you know how many of your emails will actually land in customers’ inboxes? If you’re not using email verification, you may be shouting into a void.

Attack of the Bots: Why You Need reCAPTCHA

Rachel Cobb
Are you using reCAPTCHA on your site’s forms? If not, you’re taking a major risk. reCAPTCHA helps protect one of your most valuable assets: your domain reputation. If I could tell every one of our customers to implement reCAPTCHA today, I would! Some marketers worry it will require too many resources or frustrate thei…

What you need to know about Gmail’s Grid View

Nora Landis-Shack
Gmail Grid View is changing how our emails look in the inbox. Here are some strategies to ensure your emails still stand out.

Open tracking in Gmail is now more accurate

Diana Potter
Gmail changed how they load images, this is how it will impact your campaigns

Spam complaint rates

Colin Nederkoorn
How do your spam rates compare

Email Deliverability 101

Improve your email delivery rates by following simple rules