On October 3rd, 2023, both Gmail and Yahoo announced updates to their sender requirements to minimize the amount of spam received by users. These changes will go into effect in February 2024, marking a significant step in ensuring a safer and more secure email environment for all users. As an email sender, staying up-…

Ah, re-engagement emails. They provide a powerful opportunity to reignite your subscriber’s interest in your company and a chance to better connect with your audience. Yet, as an email marketing pro, you know that email re-engagement is not without its challenges. You want to avoid damaging the high domain reputation …

When you hit “send” on a campaign, do you know how many of your emails will actually land in customers’ inboxes? If you’re not using email verification, you may be shouting into a void.

Are you using reCAPTCHA on your site’s forms? If not, you’re taking a major risk. reCAPTCHA helps protect one of your most valuable assets: your domain reputation. If I could tell every one of our customers to implement reCAPTCHA today, I would! Some marketers worry it will require too many resources or frustrate thei…

Gmail Grid View is changing how our emails look in the inbox. Here are some strategies to ensure your emails still stand out.

Gmail changed how they load images, this is how it will impact your campaigns

How do your spam rates compare

What to do if your recipients are seeing this message could be a scam

Improve your email delivery rates by following simple rules

Why you should never use noreply when you send emails.