Balancing scale and personalization is the great struggle of modern marketing. You want to reach as many customers as possible, but you also know that making each interaction personal is the gateway to conversion. So, how do you strike a balance? The answer lies in your ability to easily and intuitively leverage your cus…

Brands have an ever-mounting array of opportunities to target customers with relevant, engaging messages—and a massive amount of data they can use to do so. To capitalize on data-driven marketing strategies, you need sophisticated tools for automation, personalization, and multi-channel messaging. The right marketing aut…

The marketing technology landscape is massive and rapidly expanding. In fact, over 1,100 applications were added to the Marketing Technology supergraphic in just one year between 2022 and 2023—and for good reason. Brands are awash in more messaging channels and data than ever, making it increasingly complicated to connec…

Authentic, personalized messaging is the secret ingredient in leading brands’ customer acquisition and retention strategy. The challenge is delivering the right message to the right person at the right time, and doing so at scale. A marketing automation platform (MAP) can be an indispensable tool for making it happen. …

When you research marketing automation platforms, you might be considering two well-known platforms: ActiveCampaign vs. Mailchimp. Read on for a deep dive into how the two platforms compare and why it may be worthwhile to also consider Customer.io to enable your marketing strategy.