When you’re comparing marketing automation platforms, two popular platforms might be on your list: Iterable vs. Braze. Read on for an overview of how they stack up, as well as why you might also want to consider Customer.io to support your multi-channel messaging strategy.

When you research marketing automation platforms, you might be considering two well-known platforms: ActiveCampaign vs. Mailchimp. Read on for a deep dive into how the two platforms compare and why it may be worthwhile to also consider Customer.io to enable your marketing strategy.

What do you know about your customers?  Scratch that, here’s a better question: what do you know you know about your customers? The fact is, you have access to loads of customer data: who they are, what they like, how they behave. But if that info isn’t unified, coherent, and easily accessible across your organiz…

The marketing technology landscape is massive and rapidly expanding, and for good reason. Brands are awash in more messaging channels and data than ever, making it increasingly complicated to connect with customers. They need tools that allow teams to work efficiently, measure results, and optimize their impact. That’s w…