A practical guide with everything you need to know for how to run successful NPS surveys to reduce churn, increase retention, and grow your business.

Have you ever accidentally called someone by the wrong name? It’s embarrassing, right? When it comes to your marketing messages, the stakes are even higher: personalization gone wrong can quickly sour customer relationships. That’s why it’s crucial to follow best practices for email personalization as you build your camp…

You don’t have much control over the issues presented by dark mode. But what you can do is follow best practices to show your emails in their best light.  

When attendees register for an event you’re hosting, a confirmation email is key in getting them to show up. But here’s a kicker—you can bump up your attendance rates even more by adding a little magic to your emails with an “add-to-calendar” link. You might think, “That sounds great, but my event platform already doe…

According to the State of Messaging Report 2023, 81% of brands find personalization important to their messaging strategy, and 73% say they plan on increasing their use of personalization tactics in 2024.  With more ways to connect with customers than ever, it’s no surprise that brands are turning to personalizat…

In-app is a powerful channel for reaching your customers with relevant messaging at precisely the right moment. Not only can it help you drive customers to engage more deeply with your brand, but it can close the loop on messages sent in other channels.  But what is in-app messaging, precisely? Also known as in-a…

Your carefully designed HTML email lands in your customers’ inboxes looking pixel-perfect…and then they forward it. The text becomes messy. Pictures look damaged or resized. The spacing seems strange. Colors have changed. Even your call-to-action (CTA) buttons are broken. Yikes! What happened? Is it your HTML email co…

You know a lot about your customers—perhaps even more than you realize. From a customer’s name, language and location to their most visited page, purchase history, and app activity, the insights you can gather from your customer data are endless. It’s what you do with that insight that determines the depth of your custom…

If you’ve ever received an email that allowed you to reply to a comment directly from your inbox or experienced the thrill of a web-like browsing experience within your email, you’ve encountered AMP for email in action! Welcome to the world of Accelerated Mobile Pages (AMP), where emails become dynamic, interactive, and …

As marketers, we use dates in our emails all the time, from basics like copyright lines to making content personal and timely with dates specific to a customer’s activity.  But keeping dates current in your campaigns can be a lot of manual work. Even a small change, like updating your footers, can take hours or e…